Marketing Comparison: International and Domestic
Australia and the United States
As defined by the American Marketing Association, "Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders" (AMA, 2004). The definition is applied to any product, business firm
in any targeted country.
Marketing is the core of any business venture. Two basic functions are derived from marketing: 1) to retain and sustain present customer base, and 2) to develop new and/or improved customer relations. Focusing on these two aspects is the essence of marketing. The plan for why, whom, how, and when
surrounding the product, service, or idea
all develop and stem from marketing ideas and concepts. Marketing is a process, a plan developed to identify, foresee, and satisfy customer needs and desires
no matter the product or service, the business, or the country. Whether the market is a domestic or international venue, marketing activities are essentially the same; however, must be tailored to the unique attributes of the product and the country of target.
Cultural Influences
Understanding the principles of culture as well as the individual cultural diversity and similarities of target locations allows marketers to recognize that one standardized strategy can never reach an entire global market. Marketers must recognize cultural differences and similarities within objectives, strategies, and in communicating with international markets, as there are different values, attitudes and buying behaviors.
Australia is an open-minded and comprehensive society, a nation built by people from many different backgrounds. Vietnam, China, Greece, and the United Kingdom are among the top 10 countries that Australians have migrated. Much like the United States, Australia is a mosaic of many nationalities. Cultural diversity has become a touchstone of Australia's national identity. Cultural diversity in Australia is attributed to 90% of the population lives in urban areas, resulting in exposure to many different forms of thinking, acceptance, and educational opportunities. Comparatively, 80% of Americans live in metropolitan areas (United States of America, 2007).
Australians tend to be proud of their heritage as they view themselves as a nation that convicts and working people built into a wealthy, educated, and democratic society in a callous and harsh land (Commonwealth of Australia, 2007). This resonance will not accept antagonistic, flamboyant, or arrogant behavior
socially or in business environments. Most Americans are patriotic and consider their country a guardian of democracy and freedom (United States of America, 2007).
Australia is a widely diverse and unique nation. From extensive exposed spaces in boiling arid conditions to the dense urban population of the capital cities, our nation has grown into a unique and multicultural country. There are countless features that create Australian culture and identity.
stage for the development of Australian cultural identity and the values, attitudes and beliefs of
...at these several events in our nation’s history have demoralised our reputation to other countries globally. To make us known as a better country to other nations, we’ve completely abolished the White Australia Policy, gave back the aborigines their freedoms and we were also the first country in the world to give women rights. Australia today in present day is now one of the most multicultural societies on Earth, and we definitely follow our values of mateship, acceptance and freedom.
Culture one the other hand, can be simply coined as ‘the way of life’, language and traditions that are common amongst a group of people (Meriam-Webster 2003). The Australian identity and culture is something that is unique and exclusive to its people, word like ‘barby’, ‘g’day mate’ and ‘tinnies’ immediately refers to Australia.
Marketing is the process of searching for options for accumulating profits by identifying the demands of the people and satisfying their needs with appropriate products. In today’s globalized business world, marketing can play a vital role in establishing trade blocks all over the globe with competitive and cutting edge market, research, policies, strategies and activities.
One can think that it is an impossible task to embody the Australianness in one image only such as a person, a symbol or an idea. It may be easy to assume that Australia as a whole country is trying hard to find its true self but on second thought, this diversity in culture has made Australian really Australian. The definition of Australian also known as the Australianness will still be an interesting issue to solve in the future.
Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.
According to the Australian Bureau of Statistics , in Australia more than 85% if people live within 50 kilometres of the coastline of Australia. The rest of the world have this image of Australia in their head. Typical Aussie bloke with a sausage, tank top, thongs, hat, board shorts and drinking a beer. People from all over the world have this image in their head overtime they think of Australia. They also have this overseeing opinion that all
However, these have changed drastically with the growth in the country's population. Similarly to some other countries in the world, Australia is a country filled with migrants. Though the native Australian culture still have a great importance in Australia, its culture and lifestyle has been greatly influenced by Asian, Greek, Middle Eastern and many other cultures. Australian Food: The typical Australian diet is greatly influenced by the weather.
Marketing is very important to the success of a business. Before people can buy a product or service they have to know about it. However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving real world examples in support of this explanation. The field of marketing can include many things. I believe, however, the most important thing which it should include is communication with customers as to the value and benefits of using that particular company's products and services. It should help to establish the business's niche in the industry and distinguish it from other such businesses.
In week five we learn about the importance of globalization and how it can help your company’s profits grow. There are many things to look at when selling globally as different cultures need to be looked at differently when making a marketing strategy. If you understand how to market your products to different cultures in different countries you can take advantage of the profits that can be made through globalization.
Marketing is how a company or organization promotes the service or product the company uses to create revenue. After closely reviewing the needs of the public in an area or the market and the product or service is revised to accommodate these needs, a marketing plan would be created and executed.
As shown in Figure 1 there are many different definitions for Marketing. The key is that they all share a common theme, marketing is: “Meeting the needs and wants and providing benefits for customers.”
The major objective of any company is to make profits. Marketing is responsible for identifying a company’s customers anticipating their needs and wants, satisfying theses needs while keeping the its major goal which maximizing profits