There are specifically four main segments which the Haier Company has identified within Indonesia which represents great market opportunities. They include: Successful idealists market segment who have already acquired both professional and material success though they still have a liking to new and appealing factors; affluent materialists segment are very conscious of their status and very selective on their buying; disaffected survivors segment who have no power and wealth and are most likely contented, they are found within the remote areas which could be characterized with crimes; and the comfortable belongers segment who are conservative in nature and not welcome to new findings or products. It is clear that out of the four identified market segments within Indonesia, the Successful Idealists presents t...
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...bwe among others.
Nakra Prema, (2006). Beware of Non-Tariff Barriers in Global Markets. International Business
Training. Available at: http://www.ibt-articles.com/absnet/templates/trade_article.aspx?articleid=70&zoneid=2
Nakra Prema, (2006). International Marketers Dilemma: To License or Not To License!
International Business Training. Available at: http://www.ibt-articles.com/absnet/templates/trade_article.aspx?articleid=64&zoneid=2
Nakra Prema, (2006). Should You Care About Country of origin Impact? International Business
Training. Available at: http://www.i-b t.net/anm/templates/trade_article.asp?articleid=218&zoneid=3
Nakra Prema, (2005). Are You Strategically Planning Your International Distribution?
International Business Training. Available at: http://www.ibt-articles.com/absnet/templates/trade_article.aspx?articleid=104&zoneid=2
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