The aim of the paper is to market the chocolate in the global market focusing on the ageing population of over 65 years.
2. Changing Global Market for the over 65’s Market
The global market is showing changing trend in the market due to the demographic factors, specially the ageing population. It is observed that the trend of market is focusing more on the people above the age group of 65 years. This is a long term change and a lasting trend which is taking place in both the developed as well as developing countries. This change is observed in several countries which include the United Kingdom, the United States of America and others with increasing aging population. It is evidential that in the past few years the life expectancy rate has increased to a considerable extent as compared to the 1970’s by 5...
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