International Market Strategies, Examples of Companies Such as Walmart Essay

International Market Strategies, Examples of Companies Such as Walmart Essay

Length: 807 words (2.3 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

International Marketing According to the article “Think globally and act locally” by Ryan Underwood, International Data Corp. predicts that two-thirds of worldwide Internet spending--$914 billion--will come from outside the United States by 2003. On top of that, IDC "conservatively predicts" that 36% of all Internet users by 2003 will prefer to use a language other than English when surfing the Web. In key regions such as Japan, Latin America and the Eurozone, that preference to operate on the Web in one's native tongue climbs to 84%, 75% and 52%, respectively. And the icing on the cake is that IDC found consumers up to four times more likely to shop and purchase online from sites that support their native language. The global ubiquity of the Internet gives e-businesses unprecedented opportunities to reach international markets in a meaningful and cost-effective way. Wal-Mart (www.walmart.com) could adopt an effective international strategy by making websites for different regions where they want to start their store lines. But a mere translation of one's site is usually not enough to give global customers the sense of true Web site localization. Tim Coughlin, director of marketing for Translations.com in New York, says a simple translation of the text on a site can have a major impact on its design. "Let's say you're translating a site from English into German, you're going to have about 25% more text." The additional text, he says, can throw off a carefully designed Web site, displaying things much differently than intended. The following is a list of issues (as stated in one of the articles given in the references - MAKE INTERNATIONAL SALES VIA YOUR WEB SITE FROM DAY ONE) that need to be taken care of if you want to successfu...


... middle of paper ...


...l of what the company wants to do online being at the top of the list, and what needs to be done to proceed in reaching those goals? That’s where globalization technologies and services are one of the elements that support that project. References Analysis for www.walmart.com Five Thoughts about…Website Globalization By: Jon Surmacz August 13, 2003, Available: http://www.darwinmag.com/read/thoughts/column.html?ArticleID=145 “MAKE INTERNATIONAL SALES VIA YOUR WEB SITE FROM DAY ONE” August 13, 2003, http://www.international-marketing.co.uk/www/intl.web.site.html AT&T SPELLS OUT INTERNATIONAL STRATEGY, Network World, August 13, 2003, http://www.nwfusion.com/news/2002/129527_01-28-2002.html Think globally, act locally By Ryan Underwood August 13, 2003, Available: http://www.ebusinessiq.com/special%20interests/strategy/144-eBusinessIQ%20Strategy.html

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

What is Market Segmentation? Essay

- Introduction: In this assignment I will write many things about segmentation. It will include an explanation of what segmentation is and how it works in companies. I will also include some examples to help explain and analyse why segmentation is very important to all businesses including my chosen company. During this assignment I will also explain the relevance of segmentation to my chosen company and how they use it as part of an overall marketing strategy. Description of segmentation: The purpose of market segmentation is to divide a large market into smaller parts in which the consumers have similar characteristics and needs for goods and services....   [tags: Companies, Businesses, Marketing Strategies]

Better Essays
1511 words (4.3 pages)

Multinational Corporations : An Attractive Market For Multinational Companies

- Multinational corporations are growing in with the increase in globalization over the last fifty years. As competition between organizations continues to rise with the increase in international trade, companies are continuously looking for opportunities to expand their operations. The Asia market is one area of the world that has generated significant interest from multinational corporations. The purpose of this document is to discuss the reasons that Asia is such an attractive market for multinational corporations....   [tags: Developing country, Developed country]

Better Essays
1634 words (4.7 pages)

Essay on Sustainable Companies

- As companies around the world continue to grow and innovate, there have been many corporations that have implemented sustainable practice as part of their marketing campaigns and executive decisions. One example of a sustainable company is Patagonia. They are an outdoor apparel company whose owner is known n for all the sustainable and green strategies that he has implemented in the company. Implementations like creating a sustainable supply chain or using recyclable materials to manufacture clothing are two examples of what they have done....   [tags: business strategies, environamental protection]

Better Essays
1288 words (3.7 pages)

Market Analysis for Target Essay

- Target is the second leading discount store in the United States, which makes looking at market structure easy to identify. In this case Target would be considered a perfect competition market structure due to several factors. This type of marketing structure also helps to explain the financial performance that Target has and how it is able to maintain its position among the U.S.’s discount stores. By understanding more about market structure, we are able to understand how companies, such as Target, are able to be so successful....   [tags: competition, advertising, strategies]

Better Essays
629 words (1.8 pages)

Essay about Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne

- “The only way to beat the competition is to stop trying to beat the competition.” (Kim and Mauborgne, 2005, 4). Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renee Mauborgne explains how to overcome competition by creating uncharted markets. The author, W. Chan Kim, is the professor of strategy and international, management at INSEAD, and the second author, Renée Mauborgne is the INSEAD Distinguished Fellow as well as a professor of strategy and management....   [tags: companies, competitors, strategies]

Better Essays
1122 words (3.2 pages)

Export Strategies Essay

- Introduction Export goods or services are provided to foreign consumers by domestic producers. Export of commercial quantities of goods normally requires involvement of the Customs authorities in both the country of export and the country of import. (Mancha Navarro, 2001) The advent of small trades over the internet such as through Amazon, e-Bay and the like, have largely by-passed the involvement of Customs in many countries due to the low individual values of these trades. Nonetheless these small exports are still subject to legal restrictions applied by the country of export, particularly in respect of strategic export limitations.(Ferrer Trullols, 1993) There are many market...   [tags: Business Market Export]

Free Essays
1013 words (2.9 pages)

Essay about Marketing Strategies and Enviroments

- DEMOGRAPHIC ENVIRONMENT: In terms of the demographic environment, companies collect data that provides information in regards to the human population , in terms of the structure of the population, geographic shift in position, gender, race, and other statistics (TEXTBOOK) (BOUNDLESS BUSINESS SITE). One of the most effective marketing strategies implemented by companies , is to comprise a marketing plan for each generation and target them individually . Fluctuations in the demographic environment can both minor and major impacts on a business....   [tags: demographic, natural enviornment]

Better Essays
737 words (2.1 pages)

Essay on Segmentation and Target Market

- Segmentation and Target Market Proper marketing management is one of the major determinants of business success. Amongst the methods of marketing management, segmentation, target marketing, and positioning are of utmost importance. Market segmentation deals with the identification of the market constituents into different groups or segments based on specific profiles (Kotler and Keller, 2012). Target marketing deals with the selection of segments and development of the measures to attract the selected consumer groups (Kotler and Keller, 2012)....   [tags: marketing management, business]

Better Essays
1219 words (3.5 pages)

Essay about Strategies for Reviving the Japanese Economy

- Strategies for Reviving the Japanese Economy Introduction 1. Assessment of the Current Economy The Japanese economy has begun to show some signs of change as the effects of recent large-scale economic packages have gradually helped to stop the severe economic downturn. But despite this progress, private demand as a whole remains stagnant. Therefore, the economic prospects for self-supported recovery are still uncertain once the economic effects of the last packages have phased out. The fundamental problems pertinent to the weak economy are twofold....   [tags: essays papers]

Free Essays
2349 words (6.7 pages)

Financial Theories And Strategies Essay

- Financial Theories and Strategies Introduction Financial theories are the building blocks of today's corporate world. "The basic building blocks of finance theory lay the foundation for many modern tools used in areas such asset pricing and investment. Many of these theoretical concepts such as general equilibrium analysis, information economics and theory of contracts are firmly rooted in classical Microeconomics" (Oaktree, 2005) This paper will define and discuss five financial theories and how they impact business decisions made by financial managers....   [tags: Business Finance Strategy Analysis]

Free Essays
1533 words (4.4 pages)