Intel and Microsoft’s Collaboration in the Digital Signage Space

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There have been a number of announcements since the beginning of this year regarding Intel and Microsoft’s collaboration in the digital signage space. Can you summarise what your offering for the digital signage market is for us and do you see this as a significant growth area for Intel and Microsoft?

Smart and connected, digital signage is one of today’s hottest technology trends. In May at the London Digital Screen Media Expo, Windows Embedded and Intel announced the availability of a validated digital signage platform optimised to address the retail and digital signage market’s need for a more streamlined, high-performance and highly reliable solution.

The optimised digital signage platform from Windows Embedded and Intel is built on the Windows 7-based, Windows Embedded Standard 7 operating system and powered by 2010 Intel® CoreTM microarchitecture.

The flexibility offered through the Windows Embedded and Intel optimised platform simplifies development to lower the total cost of ownership, and enables digital signage device-manufacturers to focus on creating rich, connected user experiences that can be managed and deployed remotely.

By providing digital signage OEMs the tools and technologies needed to build the next generation of digital signage applications we’re helping to make it easy for brands and advertisers to reach consumers in a more personalised, interactive and compelling way contributing to an enhanced customer experience that drives sales.

What makes such a solution unique within this market and what benefits can it deliver to deployers of digital signage?

This new digital signage platform from Windows Embedded and Intel delivers the latest technologies to help better engage the consumer through rich, ...

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...M market with developer devices and lowering the cost of network operation. This will ultimately make way for faster and more cost effective digital signage solutions seen in the market place.

How do you see the digital signage market changing in 2011? Will we see more new players or further collaboration within the market?

We will see increased market collaboration that will continue to drive innovations in this growing industry. Windows Embedded and Intel customers already have plans to begin shipping products and solutions for specialised digital signage devices built on the Microsoft and Intel platform. Examples include AOpen, C-Nairo, DT Research Inc., Harris, H-P, Micro Industries, NCR Netkey, NEC and YCD Multimedia.

The Digital Signage Evaluation Kit can be found here

For more information please view online view via the Windows Embedded News Centre

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