Samsung Galaxy S8
I am going to talk this week about Samsung Galaxy S8. The new smartphone from Samsung that has been released 2 weeks ago. I chose this product since Samsung forced to recall its Galaxy Note 7 last year after some of the devices caught fire due to a fault with the battery.
Last year has not been a great year for Samsung. After its expensive recall, Samsung had no new high-end phone for the holiday season. As a result, according to IDC report, it fell to second place after Apple in sales in the last quarter of 2016 — and that's accounting for all of Samsung's phones, at all price points.
List of Samsung Galaxy S8 Features:
1. Infinity Display
The new Galaxy has a 5.8-Inch & 6.2-Inch with bezel-less; it has a clean unbranded
…show more content…
This phone does not have a physical home button. It does have a fingerprint scanner, as well as face-scanning capabilities. The fingerprint scanner is now on the back of the phone.
3. BETTER SELFIE CAMERA
New feature came to the Galaxy S8’s photo-snapping capabilities. The selfie camera now captures 8-megapixel photos with an f/1.7 lens, and has autofocus capabilities.
4. FAST FACE SCANNING
Authentication through facial recognition has been a feature on Android phones and laptops for years now, but this is the first implementation made by Samsung itself. Considering that the fingerprint sensor has been moved to the back, this kind of face-scanning tech could easily become the default mechanism for unlocking your phone.
5. BIXBY
It is 2017, and Samsung has finally introduced its own virtual assistant: Bixby. Samsung is positioning it as a virtual assistant that is largely focused on helping you get stuff done on the phone itself: you can set reminders, search through photo galleries, and cast your phone screen to your Wi-Fi-connected TV, all by pressing a dedicated Bixby button and talking to it.
6.
…show more content…
VR support is built right in
The Galaxy S8 and Galaxy S8+ support Gear VR, Samsung's virtual reality platform. It is one of the coolest virtual reality platforms out there, largely because it works well and it is practically free to own with the purchase of a Galaxy smartphone.
Samsung marketing strategy should focus on consumer’s awareness to highlight the phone’s main features. This should be through utilizing the social media and online advertisements that focus on the benefits of the new phone features to the customers. Samsung can use celebrities or social media marketers to talk about the value of each features’ benefits to them, and how having the new phone is added value on their daily use. This could be helpful to get Samsung image revival. For an instant, since the safety is very important for Samsung image revival, Samsung needs to focus on the new process that has been added to the line of production, which is 8-point safety check. In addition to the new refund policy, Samsung took an unprecedented marketing step of offering a three-month refund policy for who buy the Galaxy S8 (Reuters, T. 2017). I believe these steps definitely will help Samsung to regain its market share
The newest creation for Samsung's Galaxy line was the Note 7, which was unveiled on the 2nd of August in New York. The release came three weeks before the iPhone 7 and anticipated that would achieve 19 million in sales. Many trusted this phone to be the first to beat an iPhone and releasing it before the iPhone 7 was a powerful procedure to take some piece of the market share. Unfortunately, the truth didn't fit the expectations. Only 5 days after its release, the Note 7 went down on fire.
Apple on Wednesday debuted its newest smartphones, the iPhone 6S and iPhone 6S Plus, giving the devices a new pressure-sensitive display, zippier processor and more powerful camera.
Samsung has the widest range of product portfolio that include: Mobile phones, home appliances, TV/Video/Audio, tablets, PCs, printer, camera, camcorder, periphe...
While profits from semiconductor sales are keeping stakeholders happy, Samsung is pursuing a differentiation strategy in the smartphone market. The managers are committing more resources to researching something they think will revolutionize phones. author name writes, “All smartphone makers face the issue of stagnancy in hardware innovation. Samsung is currently working on developing a smartphone with foldable displays…” (Tanner). There has not been a ground-breaking development in smart phones in the last few years, so the managers believe
Today, almost every American has a smartphone. The two mega-corporations that have undoubtedly destroyed their competitors are Samsung and Apple. Apple has been widely known for all products such as Mac books, IPods, IPads, and especially their IPhones. Samsung is also widely known for similar products i.e. laptops, tablets, music players, and their best seller the Galaxy. The question whether to purchase a Samsung or apple smart phone has been a modern problem since the two companies were created. Most people never experimenting or changing sides from their first loves. Apple coming out with IPhones first have a bit of a larger fan base, I believe this is just because they don’t want to stray from their first buy. For years there really hasn’t been much to compare between the two with the design, apps, storage etc., being so similar, but that is about to change. With the new Samsung Galaxy S6/ S6 edge and IPhone 6 released there are some notable differences.
opening day: the tech giant also had very few phones up for purchase for the iPhone 6
“The Galaxy S4 sets a new record for Samsung, generating sales quicker than any of its predecessors. It is estimated that the phone is selling at a rate of four units per second” (). As I personally own this phone, I know how many incredible features it has. The Samsung Galaxy S4 is the perfect phone for a multi-tasking, busy student, due to the large screen used for many different applications, Polaris Office 5 feature and its durability.
Being a big electronic company, Samsung also faces an intense competition in the market such as Apple, Sony and HTC.
The Samsung galaxy S5 is was the most anticipated android Smartphone this year. It has many competitors but none of the other android Smart phones have managed to attract as much attention the S5.
This web article source explains how Samsung is going to be a better long term growth than Apple. The technology fanatics will be informed on how Samsung is going to improve with their conditions and line of work. The way they are doing this is by coming out with new products and switching their focus from hardware to software. By doing so, people that are into technology are going to be more interested in the products. This will provide my claim that Samsung is better by giving information on the interesting features they plan to provide in the future.
one of the most talked about phones in the last couple of weeks. It is considered as the reasons
Samsung will also include consumers, as key external stakeholders, in the research and development focus groups to best incorporate consumer opinion and demand into areas of the project including development, marketing, and distribution. This will help Samsung create and deliver a product that the customers want. It will also help identify consumer needs for the new smartphone’s use as consumer inputs will help shape and drive the technological innovations that Samsung is aiming to deliver with its new smartphone.
Samsung is an innovative company that focus highly on quality and specialised products, they became an electronics company in 1969 and they released their very first mobile phone in 1988. In 2006, they became the global leading brand within the television market and in 2011, they became the latest smart phone provider in the world and their successful innovation is furthermore expanding. Today Samsung Electronics has proven to be one of the most successful global brands to follow.
At the first direct competitor, Samsung Galaxy S8 is one of the famous and top smartphones in the world. Samsung Group is a South Korean in Samsung Town, Seoul. Samsung Galaxy S8 has the second highest retail price which is RM 3,699.00 contrast with the others six products. Fundamentally, the retail price of Samsung Galaxy S8 is the highest price among the Android Phone. This may not attract many customers to purchase Samsung Galaxy S8 due to the price is not a big difference to the highest price that is iPhone 8 Plus. Besides that, Samsung Galaxy S8 will attract the people who need the high-tech features.
For the Samsung Galaxy Note 8, we expect the sales to grow in the first quarter of year one. With people still suspect about the phone there won’t be a fixed demand on a per month basis. After a couple months pending no problems with the smartphone people will have their faith in Samsung again and purchase the Galaxy Note 8. After the first year, we expect the Galaxy Note 8 to reach a profit of 1 billion dollars. During this section, I will explain the sales forecast for each month and for the next 3 years. Also, I will discuss the breakeven analysis of the Samsung Galaxy Note 8, the cost to build the smartphone, how much we are willing to pay for expenses and what expense we focus on the most.