6 Instagram Marketing Tactics To Use in 2 Hours
Instagram is one of the best and prominent marketing platform that help businesses to spread out their word across the world with the means of pictures. Everyday more than 75 million pics/posts are uploaded in Instagram, and that 's why it has turned as a world of attention and traffic as well. If used Instagram smartly and savvy, it can help you reap attention which can be effectively used and exploited for the business. Are you planning to use Instagram as a marketing channel for your business? For using Instagram as a medium to market your brand or business successfully, these 6 marketing strategies can be adopted in less than 2 hours and will help you promote your brand and give your Instagram marketing campaign a boost.
Strategy #1: Organize an Instagram marketing campaign
The first crucial Instagram marketing strategy is to organize an engaging user-generated content marketing campaigns. Through this, you 're going to share valuable content with your community. Generating useful content for sharing it through your brand’s account can be quite hectic and difficult as well, but with the unbelievable
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Instagram is not a-one-way medium for marketing your business or brand. If your main aim is make your community engaged and communicate with you brand or company, then you must be performing the same together. When participating in the shared posts of your followers, it will help stepping-up your relationship together and also boosts your visibility to their network/community. Payback your follower 's passion for your brand by participating in their shared posts articles and the outcomes may pay rewards for sure. For getting success on Instagram keep interacting with your followers and target
The purpose of this report is to provide preliminary information to the audience about the way that the business exploit social media as a marketing tool for communication’s effectiveness, the related issues, challenges and suggestion for future entrepreneurially oriented improvements. Giving notice that the report considers the viability of the business in broad management and marketing terms only; it does not provide a comprehensive financial analysis of the proposed social media’s investment.
First of all, Instagram was first launched in 2010 by Kevin Systrom and Mike Krieger. It is as one of the dominant photo social platform and had about 1 million users in just 2 months after it launched. Over 150 million active users and 55 million photos are posted per day. Instagram is similar to Facebook, where users can click the “like” button to show their interest. Like Facebook or Twitter, Instagram doesn’t take time to write something, users pretty much post photos to share to the other users. This can be used effectively at marketing. Some companies may block the access to Facebook or Twitter on company computers but for Instagram, users can easily look at any time with a site on their smartphone. Blogger, Mark W. Schaefer claims that if the companies are “visual” brand, in order to advertise the products, photo sites are suitable. For the companies, this can be beneficial to explore customers by searching through topics and hashtags. So, the companies like Maybelline or Pantene, most people would want to see what the products look like. By the way, hashtags are one of the characteristics of Instagram. It is tagging system that categorizes the keyword. Users can post photos and short message by using hashtags. There is a section where users can search the specific keywords to search the photos that other users have taken. Usage of hashtags are used on almost every social media like Facebook,
Like Facebook, Instagram offers an environment where people can upload pictures and videos and other people can comment and like what is posted. Pictures that are uploaded on Instagram can be shared on Facebook. This expands the communication environment of Facebook. Facebook has become very big with video and picture sharing. Users can comment on various videos and pictures uploaded by their peers. Users also have the option to like videos and pictures. Other people can see these interactions being done, which leads to other people seeing the pictures and videos. Many advertisements are also used on Facebook. Since Facebook receives a lot of traffic from people, videos that advertise products can be uploaded to Facebook, so they can get more attention. People are able to attach recent news articles onto their profile that can be shared with their friends and family members. All of these are useful techniques and lead to a larger communication discourse
Social Media today is present everywhere and Brand pages on sites like Facebook, Google+, YouTube and Twitter have gotten popular around the world. Concept of marketing has changed with the customer engagement on these platforms. Usually, brands keep on enhancing relationships and communicating actively with consumers using activities such as reward programs and direct promotions. In this marketing, customers have been passive “receivers” of brand messages and various other activities and therefore companies as such had no hold over the brand development. Today, consumers engage and involve in creation of brand posts/comments (Hennig-Thurau, et al., 2010), Kozinets, et al., 2010, Libai, et al., 2010). Every successful company has a brand page on at least one of Facebook, YouTube or twitter. Luxury brands like Armani, Burberry or Dolce & Gabbana, Armani or Burberry are investing more in social media (Phan, 2011). Nevertheless some of the marketing managers don’t approve of social media and are questioning the sensibility of putting effort into these promotions especially marketers doubt the use of mass media platform for the promotion of exclusive luxury brands (Okonkwo, 2009, Geerts, & Veg-Sala, 2011). We have shown that social ...
Businesses have quickly learned that the use of social media as a valuable selling tool. Many of these marketing departments have set up these social media networks to exchange ideas in areas of marketing to appeal to the internet audience. This use of social media serves two purposes; to engage in conversation with the consumer and to get their message out. The fundamental goal is to reach a wide audience to generate more business. The popularity of these social network sites such as Facebook is due largely to their viral nature; self-promoting. The users of these social networking sites, the consumer, spread the word for the merchant (Burdge, 2011).
While we are on Facebook, Instagram we can see so many advertisements; all those advertisements of business enhancing their business through Social Media. Firstly, to support my opinion, my first small organisation is a Madam Boutique (traditional style clothes of India). Indians live across the world, many of the Indian people liked and followed her Facebook Page and Instagram page every day and even they post the new styles of traditional dresses on a monthly or weekly basis. Their customers order the dresses online, they send a sample and do video chat with them. Their Facebook says they reply in few hours. Through Facebook page and Instagram page they expanding their customer’s day-by-day. My second major company is southwest airline that will clearly shows us that social media does have impact on business. Southwest airline is U.S major airline, the largest low-cost carrier, in Delas. Southwest airline is domestic airline which flights only in U.S. Research shows that since 2006 southwest airline started using online or social media they gain more customers. ‘Southwest airline is first airline which reaches over 5m Facebook fans’ (southwest airline co., 2016). Moreover, southwest airline organization says listen to customer first and then they said that they are trying to share ‘real’ content of topics. ‘Southwest airline is 24/7 online; 1 million twitter followers, 12 million monthly visits to its website,
As a marketer, visible content is king when managing a brand. In addition, Instagram is a great place to advertise a new idea or product. However, it is important that if a company decides to use Instagram as a channel for marketing, that they pay attention to two variables. These variables are: The audience and the content.
Social media marketing has several adventages for businesses.Increasing exposure is one of the most significant benefits of social media marketing. To exemplify, since according to the World Internet User statistics, there are currently 2,405,518,376 Internet users, social media marketing gives businesses’ the chance to reach millions of people. Besides Lawrence Zammit, director of Misco Consulting states that “The fact that 84 percent of organisations in this survey use social media such as Facebook, Twitter or LinkedIn reflects the importance of the role of social media marketing in the way businesses communicate with their audiences. In fact, 45 per cent also expressed their belief that social media investment contributes to an increase in acquiring new business or retaining current business.” Although traditional media has been an important element in marketing, the facts that, social media marketing creates more exposure, costs lesser and has more measurable effects than traditional media marketing.All of these makes social media marketing more preferable by the firms. Hence, it can be shown from the above that marketing strategies via social media is more efficient rather than traditional media to create or retain businesses. Most companies find a balance and integrate traditional and social media to maximize exposure and opportunities. Apart from increasing exposure of businesses, social media marketing also increase brand awareness with clients and customers and improved communication with them.For instance in the “Ten Business Benefits of Social...
Social media gives marketers a voice and a way to communicate with peers, customers, and potential consumers. It personalizes the brand and helps spread the message in a relaxed and conversational way. When the marketing team knows its target market it can then start sending out marketing and advertisement messages on the platforms in which will reach its target market the fastest with the most effectiveness. Marketing can create a relationship using social media with people who might not otherwise know about our products or service (Lake,
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
With similar insights about the platform 's marketing success, Loureino (2013) expressed that Instagram saves brands cost for designing and marketing a brand. Nonetheless, with there being many photo-creating and photo-sharing applications, Scott (2011) added that Instagram was deemed most popular conquering more than 100million users. The author wrote that almost all users of Instagram use the platform to create appealing images that can be shared onto the network - providing individuals and organisations with a network that can retrieve responses from a growing popularity of Instagram users. (McGough and Salomon,
While the traditional methods of marketing keeps the consumers informed, marketing on social media takes it a step further by keeping the consumers engaged.
Social media marketing is a new trend of marketing where different Businesses have taken to social media sites to market and promote old and existing products and brands or create more awareness of their new products. Facebook and Twitter are the two most well known sites where firms market and promote themselves. Over one billion users worldwide use both sites everyday; from averages Joe’s to famous celebrities. Such is the power of each social media site that one post can make or break you.
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...
It mirrors how we are increasingly becoming an entrepreneurial society each day. Companies nowadays market and promote their products with ease. If you log into instagram you will find posted photos of various products or logos of different brand names. Survey has shown that an approximated 40% of brands use instagram for marketing (social media examiner, 2014).