Insight to Marketing Strategies

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Marketing. “It is the management process through which goods and services move from concept to the customer” (What is Marketing, 2010). In choosing this topic for my senior seminar paper, I hope to discover the material I need to create a stronger knowledge about marketing in order to help me create a product that will help the community. This paper will dive deep into the past, present and future of marketing and elaborate on specific points that help businesses apply correct marketing strategies to everyday life.
Some people say that marketing has been around forever. Other people say that it has just surfaced within the past couple of centuries. “Trade and payment in money, goods and services have been around for thousands of years. Some marketing tools such as advertising have been around for hundreds, even thousands of years. The ancient Greeks used advertising for commercial purposes and traders hired “Criers” to promote their products” (MMC learning, n.d.).
“Marketing has been changing constantly throughout its course in history as like everything else in the world” (MMC learning, n.d.). Due to new advancements in technology and trends, marketing strategies are always being altered to fit the public’s needs and desires. “Some of these new demands include new tastes, new values, competitors emerge and laws and regulations change” (MMC learning, n.d.).

There are four elements to marketing. Also known as the “four P’s” of marketing; price, product, promotional strategy and place, these are the core ideas behind marketing and advertising. Marketing is all about thinking of what consumers need or want and then satisfying that need or want. When it comes to the difference between marketing and selling there is a very fine li...

... middle of paper ...

...sion, radio, print media including newspapers, flyers and magazines and social networking such as Facebook, Twitter and Instagram.

References
Defining marketing. (n.d.). Retrieved 12 9, 2013, from Bournemouth university marketing: http://media3.bournemouth.ac.uk
Marketing Theory. (n.d.). Retrieved 11 13, 2013, from Business case studies: http://www.businesscasestudies.co.uk MMC learning. (n.d.). Retrieved 12 9, 2013, from History of Marketing : http://www.multimediamarketing.com Sharma, G. (2013, 2 12). 4 Key Marketing Strategies from the startup world.
Retrieved 11 13, 2013, from Forbes: http://www.forbes.com
What is Marketing. (2010). Retrieved 12 9, 2013, from Business Dictionary: http://www.businessdictionary.com 5 Advanced social media marketing strategies for businesses. (n.d.). Retrieved 11
13, 2013, from Mashable: http://www.mashable.com

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