The emergency of Internet has largely changed the travelers’ decision-making process (Buhalis, 2007) and websites have become such an integral component of today's businesses that website effectiveness are of strategic importance to companies at large and hospitality and tourism businesses in specific. It has been a customary practice for hospitality and tourism companies to conduct business transactions to market themselves (Buhalis, 2003; Buhalis & Law, 2008; Wang, 2008) and to enhance communication between suppliers and consumers (Law, Qi, & Buhalis, 2009). As a result, website effectiveness has been a topical area that received sustained scrutiny from tourism and hospitality researchers. However, only a moderate level of success has been achieved (Law, Qi, & Buhalis, 2009).
Recent literature in tourism website evaluation have attempted to investigate this area from various angles including website design and functionality, consumer hedonic experiences and perception of information quality (Law & Bai, 2006; Law, Qi, & Buhalis, 2009). However, only limited research has been conducted in evaluating online travel agencies’ (OTAs) websites and travel agencies’ websites (Kaynama & Black, 2000; Chung & Law, 2003; Roney & Ozturan, 2006). The majority of existing studies in this area are conducted in the context of hotels or tourism destinations. Methodologies employed by these studies are mainly using survey questionnaires to measure the overall satisfaction level of online travelers, or other exploratory approaches such as content analysis or attribute/functionality counting against a predefined checklist (Law, Qi, & Buhalis, 2009).
It should be noted that most of the existing research tended to only measure the o...
... middle of paper ...
.../desire/action to make final booking.
2) Questions related to their perceptions how relevant the information presented at each webpage is in assisting their decision-making.
3) Questions related to their personal information.
Providing relevant and timely information at each page of a website can be crucial in supporting consumer decision making and therefore website effectiveness. This research would be able to identify specific types of information that online travelers would need at certain stage of their decision-making process. It will potentially provide recommendations to OTAs for online information optimization. Additionally this research could build academic linkage between traditional service industry where customer-employee interaction mostly occurs and online service industry where customer-computer interaction mostly occurs.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Various Aspects of Economics of Information 3.1 Economics of information in Education According to Farid (2007), economics of information is based on the concept that quality information is a scarce and valuable resource. The production and dissemination of information in education constitute two major economic activities, with associated costs and benefits. The value of information depends on its degree of accuracy, completeness, timeliness, reliability, and relevance to issues under consideration.... [tags: Information Management]
1088 words (3.1 pages)
- Define the three primary types of decision-making systems, and explain how a customer of Actionly might use them to find business intelligence. The three primary types of decision-making systems are: the transactional support system, the management information system, and the decisions support system (FreeTutes.com, 2014). First, the transactional support system encompasses all of the information contained within a single business process or unit of work, and its primary purpose is to support the performing of daily operational or structured decisions.... [tags: transactional support, management information]
1681 words (4.8 pages)
Emergence of the New Digital Consumer: A Study towards the Online Purchase Intention of the Mauritian Consumers
- ... Today, almost all retailers are able to provide consumers with opportunity to purchase their product online due to the enormous change in effective marketing strategies that are being developed and implemented. Efforts are in progress to develop Mauritius into a cyber-island and due to the major advancement in the Information and Communication Technology (ICT), being now the fifth pillar of the economy, has allowed Mauritians accessed to the internet through several electronic medium. Given the vast choice of goods available worldwide and shipping facilities around the globe, it is being recognised that internet shopping behaviour is becoming a trendy norms in the Mauritian culture .... [tags: traditional consumers, decision making]
950 words (2.7 pages)
- In Hong Kong, about 40% of households do not have a computer, while 70% do not use the Internet. Despite the rapid development and widespread use of information and communication technologies in recent years, scholars have drawn attention to the fact that access to these innovations is by no means even , and this has raised concerns about an emerging information gap in a society based on income and education. The issue of whether equitable access to information technologies and services in the digital age for the poor, the elderly and other disadvantaged groups is currently a controversial topic.... [tags: Information Technology]
868 words (2.5 pages)
- A multitude of data can be found online when searching for material on decision-making. Likewise, the same can be stated regarding the search for information pertaining to negotiations and decision-making. For example, a Google search of the key words “negotiations/decision-making” garnered over ten million results. Reviewing a tenth of that information would take a great deal of time and energy, so this paper will narrow the scope and focus on four negotiation/decision-making types: zero-sum game, win-win, satisficing solutions and fixed pie.... [tags: Negotiating]
1095 words (3.1 pages)
- 1) What does information management mean to you. Someone has rightly said, "Information management is a bridge between users and technical implementers, between aspiration and reality, between what's unrealized and what's possible." Information drives the economy. If employees of an organization know the value of information based decision making, it can help the organization drive forward. Information Management is about learning the different aspects of information, technology and people. It is about understanding the user groups, their needs and making a useful product.... [tags: Information Management Essays]
902 words (2.6 pages)
- The Impact of Ethics on Decision Making Ferrel and Gardiner (1991) say there are two criteria to ethical choices on top of being legal. The first being; “One does not infringe on the basic inalienable human rights – such as life, freedom of speech and privacy, due process – recognized by our society (ethical formalism).” Basically stating the respect of others should be considered in all decisions. The second states each person should strive towards an increase in self-esteem and mental health.... [tags: Ethics Morals Decisions Essays]
1017 words (2.9 pages)
- Effect of Stress on Decision Making Stress must be present to ensure our very being. One may wonder about the validity of this statement, but it is quite true. Stress plays a vital role in the way we make decisions (Massa et al, 2002, pg 1). “Problem solving and decision making in demanding real-world situations can be susceptible to acute stress effects which manifest in a variety of ways depending on the type of decision. The negative effects of an overload of acute stress include attentional tunneling, working memory loss, and restrictions in long term memory retrieval, with simple strategies being favoured over more complicated ones.... [tags: miscellaneous]
3207 words (9.2 pages)
- Introduction Individuals and organizations within current information society have at their disposal vast amount of data which potential has not fully been used. With the increasing availability of data there is a need to organize data and to extract knowledge from such data. Data are being accumulated in different formats and databases, which are usually not connected together, therefore leading to the inefficient use of valuable information. Contemporary organisations are therefore seeking the opportunities to improve decision-making.... [tags: Business Management]
3368 words (9.6 pages)
- Ethics and Decision Making Ethics can have a big influence on decision-making in the workplace. Ethical behavior in the workplace is behavior that is accepted as morally “right,” rather than “wrong.” (Organizational Behavior). Unethical behavior can be considered illegal, or merely against the norms of society. Employees encounter ethical decisions every day in the workplace, whether they realize it or not. The stock boy must make a decision on whether it is right to steal merchandise. The auto mechanic must make a decision on what is a fair price to charge a gullible customer.... [tags: Ethical Behavior Workplace Essays]
770 words (2.2 pages)