1) Information about your company
Cynthia Sapara, a Nigerian Beauty Queen, and Model in Canada founded Garnet in 2016. She has been working on this idea of creating a brand suitable for all kinds of women; something unique and spot on. She studied sciences in university but always had the passion for fashion from a little age. She would always sketch mannequins with beautiful dresses on even while in class. When an idea pops into her head, she sketches. She has created hundreds of sketches over the years and then in 2016 decided to create her own collecting line. Garnet features a ready to wear collection and couture dresses, showcasing feminine aesthetic, using luxury fabrics and colors to make women feel comfortable while looking stylishly classy. The evening dresses are significantly structured to create an hourglass silhouette look. Cynthia loves fashion, and not just by fashion meaning what is commonly appreciated at a particular time or era but fashion from all eras and cultures. I want my women to look beautiful and unique amongst many.
2) Why professional branding is important to you
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When people process information, they are often influenced by the context in which they process that information. In this modern age, we cannot run from the Internet. There is always some form of technology, involving branding, which is fundamental in marketing one’s product. My fashion line is a business of connecting with people; hence, people buy me first, they buy my brand, and what I bring to the table. We don’t all have the skill set and knowledge in professional branding. The image I create about myself and my business would help me do more business. Therefore, I need a professional way to brand my business and myself. Even though I believe I make beautiful clothes that clients would love and want to buy, but if clients don’t trust me to provide some sort of credibility, the clients would go
She has got tall slender body with slim legs and nice feet. Due to her body structure, every dresses flatter her appearance and make her look adorable. She is usually seen wearing skirts and pants. She is also seen wearing informal like jeans when she is not working. She usually wears high heels that suits her dresses and feet.
Although Collette Dinnigan’s style varies slightly from season to season the same philosophy “to produce beautiful pieces that are affordable, wearable, versatile and child friendly” remains constant as does her “passionate feeling for what women want” 2. This is especially evident in her Autumn/Winter 2008 collection ‘Midnight in Moscow’ where Dinnigan implements a more ominous theme making it luxury self-indulgence. The collection is dark with an armoured feel combined with silver hues and dark shades in gladiator-style dresses, girly pleated gowns and military-style jackets. The darkness of these designs contrast heavily with her tr...
She began with a small boutique out of her own pocket and has grown to a world-renowned, award winning fashion designer, receiving awards varying from the Australian Louis Vuitton Business Award in 1997 to the Leading Women Entrepreneurs of the World Award in 2002 (Collette Dinnigan, 2016). Collette Dinnigan is one of Australia’s most successful fashion designers who has taken many risks in the fashion industry and has used her initiative to become one of the most recognised designers worldwide.
In the article, “The Fashion Industry: Free to Be an Individual” by Hanna Berry, Berry discusses how for decades women have been told to use certain products and that if they used those products they would be beautiful. Women over the years have believed this idea and would purchase items that promised to make them prettier, thinner, smarter and even more loved. However, in reality it was never what they wore on their bodies that helped them be any of those things; but what it did help with was to empower women to become fearless and bold by what they chose to wear on their bodies as a form of expression.
People are often deceived by some famous brands, which they will buy as useless commodities to feel they are distinctive. People require brands to experience the feeling of being special. People spend their money to have something from famous brands, like a bag from Coach or Louis Vuitton which they think they need, yet all that is just people’s wants. Steve McKevitt claims that people give more thought on features or brands when they need to buy a product, “It might even be the case that you do need a phone to carry out your work and a car to get around in, but what brand it is and, to a large extent, what features it has are really just want” (McKevitt, 145), which that means people care about brands more than their needs. Having shoes from Louis Vuitton or shoes that cost $30 it is designed for the same use.
She transformed traditional, functional country garments into new luxury items, all beautifully tailored and beautifully made in the finest fabrics.
On the twenty-first of August, our Wearable History class took a trip to downtown Bowling Green, to visit Mosaic Confinement Studio. The studio had an old-fashioned vibe, and was like a vintage-garment haven. There, we were asked to choose a piece that we thought was vintage, identify the time period it actually came from, and also take some additional notes on the style and the garment’s details. After searching through multiple racks, the first piece I found was a lace blazer. It turned out to only be vintage-inspired, so I went searching again. I came across a few other pieces, but nothing was really jumping out at me. Eventually, I came across a lavender dress that immediately made me think of Julia Roberts in “Mystic Pizza”, and I knew I found my garment.
It has become impossible to avoid marketing and branding. Everywhere a consumer turns, they are being persuaded and influenced by all sorts of symbols, logos, slogans etc. These aspects of a brand create the culture we live in. “The effect, if not always the original intent, of advanced branding is to nudge the hosting culture into the background and make the brand the star. It is not to sponsor culture but to be the culture.” 30 no logo. Humanity has become one large sponsored event, making it impossible in order to escape.
Increasing awareness of a personal and unique identity distinguishes us from the pack. A brand mantra differs from a tagline, explains Guy Kawasaki, as a mantra describes internal business, a standard for a company to abide by. A tagline is for customers and what they can expect to be delivered (Martinuzzi, 2014). John Jantsch, founder of Duct Tape Marketing defines branding "the art of becoming knowable, likable and trustable” (Martinuzzi, 2014). Many specialists on the subject agree that trust building is essential in success. Being honest is one of the top five steps Forbe’s advises when it comes to brand building (Biro, 2013). Some suggestions to follow from, How to Build an Unforgettable Personal Brand (2014) include, making sure customers are provided what is promised, leading with unwavering quality and being consistent in making good on one’s word. The article also warns that the public will assign a default brand if a
People are buying the product which gives them prestige. Marketers have interest on consumer psychology and they are playing with every day by showing that their product will give prestige in the society. It’s true that the transparent societies now needs brands image. Marketers analyze the interest and needs of consumer than create the product according to the need of the society. Brand can attain the people attraction and the business can have the good reputation by giving satisfaction to consumer. If the brand gives satisfaction and function are according to the expectation of consumer than the brand gets good image on the mind of consumer. brand image is great weapon to use for the competitors it builds in years , at once the business gets brand image it has competitive edge from other brands in the market. When consumer rely on the brand the company can create the long term relation with the consumer, in other words (CRM) consumer relationship management. The brand image has effect on the choice of every individual there believe and attitude change their preferences. Brand image can be effected by price as price is an important part for consumer when they are making purchase decision if they find the value of brand is equal to the pricing they purchase that brand if not they refuse it. Similarly the image of brand can be effected by the attributes and features or
Tanner and Raymond (2014) describe branding activity as “strategies that are designed to create an image and position in the consumers’ minds” (c.6). When branding messages coincide with its offerings’ characteristics, it establishes consumer trust, and brand strength. For example, when first introducing Dove brand in 1957, by labeling its product as a “beauty cleansing bar . . . [with] ¼ moisturizing cream, that rinses cleaner than soap” (Unilever, 2016), we can see that marketers associated the brand to moisturizing and beauty, and disassociated the brand from common soap. Over the years, this consistent message coinciding with product performance has strengthened the Dove brand. Strong brand equity is derived from consistent, strategic branding that establishes perceived quality and emotional attachment (Entrepreneur, 2016); therefore, consumers are more likely to pay higher prices, as well as purchase new offerings connected to the
Fashion has been around ever since ancient times, since the time of the Romans, it survived the world wars and is yet today a business with rapid changes. Fashion started off as an art form, a way for the rich to show their social status with unique and innovative designs that only they could afford. It was a way to separate the social classes of the society. In this paper I will include the creators of haute couture, and how the following designers developed couture, as well as leading names in today’s ready-to-wear industry. The list is long, but I chose to focus on the three most important designers in the modern fashion industry.
Fashion takes on many different facets and concerns many subsets— a model sashaying down the runway in a gown encrusted in real gems, Lady Gaga’s infamous dress made of cuts of raw beef, a teenage girl obsessing over the season’s latest styles— it is all an expression of our minds and who we are or want to be, made tangible. It is a medium just like any other, for while artists wield brushes and paints, designers use thread and cloth to illustrate their vision. The artistry is none more so apparent than in the exclusive world of haute couture, a world of extravagance that caters to aesthetics, producing one-of-a-kind wearable masterpieces that are made to be admired rather than worn. It is without doubt, high fashion and its design is an art.
It 's no secret that traditional marketing practices have declined and consumers are now more skeptical than ever. Brands have had to find ways of connecting with potential customers in a more authentic way.
From selling purely ladies’ footwear, Charles and Keith expanded their range of products to include ladies’ bags and accessories in order to cater different demands of the customers. Charles and Keith owns a team of designers that come out with new products regularly and the company has their own R&D team frequently travels to fashion cities to get in touch with the latest design and trend (Singapore Press Holdings, 2009).