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What is the impact of social media
What is the impact of social media
What is the impact of social media
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Introduction
Technology has transformed the world as we know it and our lives at present are considerably different than our ancestors. The use of electronic devices and especially with combination of internet has become almost a necessity.
Over the past decade, internet usage has been significantly influenced by the use of social media and it radically transformed the use of internet. Understanding the impact of social media on personal, social and also institutional level can utilize it efficiently.
Social media is a platform which enables interactive communication among individuals, communities and organizations. The authors of "Users of the World, Unite!" define social media as a "group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content" (Kaplan & Haenlein, 2010).
Social media act a platform for collaborating social interactions and also it continually evolves the opportunities for interactions. By understanding the challenges and opportunities in social media, substantial and persuasive changes can be introduced in communication (Kietzmann, Hermkens, Kristopher, Ian & Silvestre, 2011).
The purpose of this research is to identify the building blocks of social media, opportunities and challenges in using social media as platform for effective communication, understand the current trends and understand future possibilities.
Problem
Over the past decade several social media platforms came into existence and each of them are significant in their own way. Using a single social media as a platform may be advantageous, as it will limit the reachability and defeat the actually purpose of communication. As an ...
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...aatarjav, E.-A., & Dantu, R. (2011). Current and Future Trends in Social Media. 2011 IEEE Third Int’l Conference on Privacy, Security, Risk and Trust and 2011 IEEE Third Int'l Conference on Social Computing, 1384–1385. doi:10.1109/PASSAT/SocialCom.2011.125
Ellison, N., Lampe, C., & Steinfield, C. (2009). FEATURE Social network sites and society: current trends and future possibilities. Interactions, 6–9. Retrieved from http://dl.acm.org/citation.cfm?id=1456204
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59–68. doi:10.1016/j.bushor.2009.09.003
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241–251. doi:10.1016/j.bushor.2011.01.005
Social media proves time and time again that it can be a very successful tool for helping to grow and expand a business, when used correctly. However, there are many limitations to using social media that need to be taken into consideration. One of the limitations is that companies struggle to determine how their social media platforms are generating sales and profits based on their likes and followers. The ability for a company to identify a concrete methodology to evaluate the success of their social media programs is difficult for most companies and even though who had invested time and resources into assessing this key performance indicator still understand that the methodology used is not necessarily providing them with concrete impact (Sandilands, n.d.). Due to the fact that it takes time for the likes and followers to grow and form a substantial
A. M. Kaplan and M. Haenlein, ‘Users of the world, unite! The challenges and opportunities of Social Media’, Business Horizons, vol. 53, no. 1, 2010, pp. 59-68.
Social Media’s “Revolution” Topic: Impact of Social Media on Society Organization: Topically Specific Purpose: I want the audience to understand social media and the impact is has on today’s society. I. INTRODUCTION A.
Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they please about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms
Currently, social media is the most popular method of communicating and interacting with others. It is a methodology to new media as it changes and evolves with our needs and expectations. Social media has evolved and adapted to become a huge part of our personal and professional lives.
Social media has blossomed over the years in every direction possible. One of the reasons social media is popular today is because it allows you to interact. It also gives you the opportunity to voice your opinions. These interactions have made this world a much bigger and louder place. With that being said having all this interaction can cause conflict on what is said. But you have the choice to follow whoever you want on social media with Twitter for example. Another positive thing that comes with social media is many businesses have launched. Many businesses take full advantage of social media. It gives public more awareness of the organization. Having your business displayed on the web can attract more viewers because of the web is very popular. According to Dennis McCafferty in the “Brave, New Social World” “Many adults use social media to open up their business on many different levels”. (McCafferty 176). In this reading, McCafferty spoke about how social media increased the value of business a...
Kaplan, Andreas M., and Michael Haenlein. "Users of the World, Unite! The Challenges and Opportunities of Social Media. " Business horizons 53.1 (2010): 59-68.
Kaplan and Haenlein (2010: 61) define social media as “a group of internet based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content”. In addition Mayfield (2008) mentioned the distinguishing features of social media include participation, openness, conversation, community and connectedness, as compared to traditional media which only deliver content, whereas social media promotes active user participation (Allen & Overy, 2012).
Technology has come a long ways from its existence till today. In today’s modern world, people are surrounded by technology everywhere. In the present, people are surrounded by disrupting technologies every day. Today innovators are always creating new technologies that will make an impact on the daily lives of millions. Technology has made the lives of many people easier. The influence of technology has made an impact on social media. Social media has impacted the society in many ways. Whether it is the life of an individual to how successful a company is going to be. Social media is not just about tweeting about what you just accomplished or instagraming what food you are about to eat at a very nice restaurant. The uses of social media is way broader. Now most social media companies are buying out and merging with many other companies that will be off use to them. The people of society has certainly come from a long way. Social media is influencing consumers in what they are going to buy next. Social media is helping businesses to become more aware of their impact they have on they customers. Social media has a big presence for an individual and a business. This research paper is going to be over how social media impacts an individual. Then it is going to be about how much of an impact it has on businesses. Afterwards it is going to go over the pros and the cons of social media in society. Then this research paper is going to conclude on where social media is heading towards in the near future and so on.
Although social media has provided todays society with instant forms of communication and ways to connect, it also created a new standard for living and has caused problems for many groups of citizens in all walks of life and has caused society to re-think its usage. There are two views about social media, either. It is a positive addition to society and its benefits outweigh the risks, or that social media causes more harm than good and it’s usage should be limited. Some of the ideas that are central to the idea that social media is a benefit to today’s society are that social media encourages increased communication with friends and family, provides fast access to breaking news and other information, and helps businesses attract new business and correspond more quickly with their existing customers.
While media, refers to the focal means of mass communication. Collectively these words make a new word termed social media. Every aspect of our life is affected by social media today. Social media has developed promptly because it assists numerous social necessities and also embraces different technologies. Social media refers to the numerous internet and mobile based applications and platforms that inspire its users to share, spread and construct the information in a social and cybernetic environment. Social media and networking technologies have greatly reformed the means information is communicated and generated. Social media is a technology centered application that constructs on the grounds of web 2.0 and which allows the exchange of consumer generated content. Social media has created enormous social changes in the life style patterns of users. It has also designed the present culture by affecting the way society behave, communicate and learn. In this study, we will attempt to determine the role of social media in a technologically
Social media is a term used to describe a form of communication in which a group or individuals may share, interact, and express opinions online in virtual communities (Ask Writer). The impact of social media in our society has affected us greatly in both positive and negative ways. A number of research studies have recently suggested that social media is destroying our communication skills. I agree that we are losing the ability to have personal and face to face conversations and communicate ideas to others clearly. Our computer and phone screens have become a crutch to interact with others with little to no effort.
The social media is one of the most common means of communication and pretty much of knowing anything and everything around the world these days, and it is growing very rapidly. It changes and affects each person in a different way, or ways. Some may argue that social media has a bad influence on children and young adults, while most people see that the social media has a more positive effect on them than a negative one. Social media is basically the new way of keeping in touch with everything and everyone, and of even strengthening bonds between each other. This essay will argue that social media has improved communication between people, and has also improved the means of communication between them.
In the end, social media provide a way of keeping in relations with friends, also allow many companies to reach a large number of costumers and to be more productivity. At the same time, media are changing the ways in which we communicate and interact with others. Social media is a very interesting thing in our life. It was made for the free exchange of lots of information all around the world without boundaries but we have to know well how and why to use these media.
The report focuses on the attitudes of society regarding social media, and the impacts that social media may bring about as a consequence of the attitudes, in respect to individuals, commerce, and government management.