Due to economy reasons upper class male citizens is the main priority to social media. White men are often seen as the main consumers for the simple reason that they have a higher purchasing power than women or any other group of people in the United States. To many Americans that thought is often normal yet, when looked upon further it’s seen as a system of beliefs that appear normal and natural but they actually reinforce the superiority of certain people, practice and beliefs known as Hegemony Ideologies. Meaning other groups with difference races and ethnicity that is not white American tends to fall into the group known the minority group. Minorities are often seen to the social media as a disadvantage and as a result is less advertised in the media (Macionis 2011: 152).
However, when a group of people other than whites who appear in an advertisement is primarily “appear in toke roles, limiting their own visibili...
... middle of paper ...
...rs bad, and three men should have power and women should be subordinate and have good looks.
Race, stereotype, ethnicity, and racism are all around the world and it has become so normal that more often than not people tend to overlook those factors in the social media. As stated earlier the medias main goal is to make money as a result most white Americans is the medias main source of money. Yet, by doing so the media has segregated people by their race and ethnicity in the type of channels and advertisements they have created.
Henderson, Jennifer Jacobs; Baldasty, Gerald J. 2003 “Race, advertising, and prime-time television” Howard Journal of Communications 2(14): 97-112.
Giroux, Henry A. 1994 "The disneyfication of children's culture." The animating youth 94(3):55-66.
Macionis, John J. 2011 “The intersections collection” Prentice hall:152
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