Influence of the Fashion Industry

Section A: INTRODUCTION

Fashion industry is always the topic that draws attention of every people of us at anywhere and anytime. Everyone becomes so familiar with fashion that he or she thinks that fashion is just simply a fashionable and sophisticated style. However, life in a modern community is far more controlled by fashion industry than many people realize; it affects not only clothing, but almost every aspects of our daily life.

When many people think of the fashion industry, they often think of the association of four main areas such as: retail, manufacture, design and advertising. They are the four areas that cause not a little damage on our society and environment.

Personally, I used to have a very simple and common conception about fashion industry that is merely clothing sales. However, after reading the newspapers and investigating thoroughly about the fashion industry, I was completely taken aback by the opposite sides of it in Australia and other countries. As a result, I came to focus on the effects of fashion industry on society and our environment.

I determined my three objectives:

1. How does fashion industry influence on teenagers’ body image?

2. What are the facts about ‘sweatshops’ behind the leading designer labels and are sweatshops exploiting or helping outworkers?

3. Is the trend of the fur fashion industry in Australia and other countries ethical or not?

Section B: ANALYSIS OF FINDINGS

I. Objective 1: To find out how fashion industry influences young women’ body image

In fact, fashion industry is such a negative exertion on teenager’s standard of beauty that it is now becoming an unsolved dilemma for our society.

Sarah Murdoch, the representative of Bonds underwear, is o...

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...ve shown their strong objection to fur fashion industry. Typical example is the top models got naked to encourage the “anti-fur campaigns” in fashion industry because the unnecessary killing those beautiful animals for coats are cruel and terrible (Cooke 2000, pp. 13). “Giving publicity to outrageous collections” will “make them more successful” but fashion industry is hoped to stop all the suffering of millions of animals as soon as possible (Cooke 2000, pp. 13).

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Works Cited

Cooke, R. (2000). Read all about it! Fashion, 2nd published edn. Franklin Watts, London

ABC. (2008). Fur industry thriving despite campaigns. ABC, 4 March. Viewed 16 August 2010. < http://www.abc.net.au/news/stories/2008/03/04/2179444.htm >

CCF. (2010). Fur – the ugly face of fashion. Viewed 16 August 2010.