The Influence of Eastman Kodak Company on Photography Essay

The Influence of Eastman Kodak Company on Photography Essay

Length: 643 words (1.8 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

It is considered that photography only became widely available to the public when the Kodak Eastman Company introduced the box shaped Brownie Camera in 1900. (Baker, n.p.) Its features became more refined since its original placing on the market; one of the reasons why it has become considered the birth of public photography is because of the processing. Using a similar image capture system, the brownie exposed the light to a 120mm roll of film, which could be wound round, meaning six photographs could be taken before the slides needed removing. The first Brownie used a six-exposure cartridge that Kodak processed for the photographer. (, n.d.) Realistically, the armature photographers did not need to understand darkroom processes, they could simply use capture the subjects, and send it to be developed. The cameras were relatively affordable, targeting many different markets, which is apparent from their advertisements. Figure 2 Is an advertisement from for the Eastman Kodak Company’s Brownie Camera; It states in bold lettering “Operated by any school boy or girl” which emphasis how it was targeted for amateur use.

Figure 2. Eastman Kodak Company Advertisement (Undated)

Leica introduced a small format 35mm camera in 1925. This smaller machine revolutionized the way photographers could transport the camera, as they could photograph discretely in all situations. (, n.p.) Leica are considered a premium brand camera, well built and precise ensuring the images they create are quality. Leica, who are still a camera maker, have photographic galleries in Frankfurt, Los Angles, New York, Salzburg and Tokyo, alternating exhibitions of work that the Magnum Photographers captured. But from here, the 3...

... middle of paper ...

... qualities, and focal ranges, meaning the camera could calculate the appropriate settings, which before, were a educated and process.

Mary Price commented in her 1994 novel The Photograph: A Strange, Confined Space that the image is a product of the photographer. The photographer taking every kind of decision into consideration to formulate the outcome, she writes;

“The camera may be thought of as a comparable to the eye. The difference is that the camera is not more than an eye. It does not think. Any connection with judging, choosing, arranging, including, excluding, and snapping has to be with the photographer.” (Price;1994.4)

In many ways, the camera is an eye, they both gather information, which is then determined into a visual image by other components. She confidently states that the camera cannot think, making it only the photographer’s work.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

George Eastman and the Kodak Camera Essay

- “Eastman’s improvements had the effect of moving photography from the professional’s studio, where it had evolved from the realm of portraiture and art, to the world of the general consumer,”(Carlisle 247). Photography was a difficult hobby or profession to have in the mid- 1800s. It was difficult because it needed essential pieces of equipment in order to even come out with a decent picture. Cameras were normally five by eight inches, and all the equipment that was needed was a hassle to carry (Buckland and Lefer 250)....   [tags: Photography]

Better Essays
1196 words (3.4 pages)

Eastman Kodak and Fujifilm Essay

- ... While Kodak seemed to want to tighten its stranglehold on the American marketplace in regard to photographic film Fujifilm looked much more to the exterior. It realized that things were going to be rapidly changing in the not-distant future, so it teamed up with international partners. This made Fujifilm much more prepared to handle the changes in technology, as they saw changes come to other industries – including the office supplies industry – before those changes hit the world of cameras....   [tags: photography industry analysis]

Better Essays
1801 words (5.1 pages)

Kodak and Fujifilm: Giants in the Photography Business Essay examples

- Kodak and Fujifilm Nature of the Organizations The history of Eastman Kodak begins George Eastman wanted to simplify photography, so that everyone can enjoy capturing special moments and just want to limit this craft to trained professionals. George Eastman started on this quest in 1878; he was one of the first to demonstrate the convenience of dry plates. With dry plates, photographers would be able to expose and develop pictures when they wanted or needed to, which made it more convenient, dry plates, then went into mass production the following year in 1879 (Kodak n.d.) From there George Eastman continued to find ways to get photography into the hand of the people....   [tags: business and human resource analysis]

Better Essays
1355 words (3.9 pages)

The History of Kodak Essay

- Introduction The History of Kodak The Eastman Kodak Company was established in the 1880’s as a film business, set on establishing its brand name in the marketplace through customer-focused advertising and growth through research and development and low cost mass production. The founder, George Eastman, described Kodak’s competitive philosophy by commenting that “nothing is more important than the value of our name and the quality it stands for. We must make quality our fighting argument” (Gavetti, Henderson & Giorgi, 2005)....   [tags: business growth, photography, history]

Better Essays
3024 words (8.6 pages)

Essay on The Difference in Management Practice in Kodak and Fujifilm

- Kodak and Fujifilm are competing companies in the photography supply and equipment industry. When the industry changed both companies were impacted, but due to differing management practices and ability to adapt to change one Fujifilm excelled while Kodak faltered and eventually declared bankruptcy in 2012. Kodak was painstaking the Google of many decades ago. It was founded in 1880 and known for its pioneering technology and advanced marketing. “You press the button, we do the rest,” was its slogan in 1888....   [tags: photography, change, bankruptcy]

Better Essays
1611 words (4.6 pages)

Kodak Appeals To Court Essay

- George Eastman founded the Eastman Kodak Company in 1888, and pioneered the photography industry with new technology that would help bring photography to the mainstream. After its inception, Kodak created what many called a "monopoly" in the photography industry. Both in 1921 and in 1954 the company had to endure a consent decree imposed by the US Government in which it was concluded that Kodak monopolized the market in violation of the Sherman Act (the first and oldest of all US federal, antitrust laws)....   [tags: Business Law]

Free Essays
1325 words (3.8 pages)

Essay on Supply Chain of Kodak

- Eastman Kodak Co. Benchmark Kodak is the world’s foremost imaging innovator. George Eastman put the first simple camera into the hands of a world of consumers in 1888. In so doing, he made a cumbersome and complicated process easy to use and accessible to nearly everyone. Since that time, the Eastman Kodak Company has led the way with an abundance of new products and processes to make photography simpler, more useful and more enjoyable. With sales of $13.3 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work....   [tags: Supply Chain Management SCM]

Free Essays
1035 words (3 pages)

Essay about Kodak

- Kodak Eastman Kodak Company is one of the world's largest manufacturers of photographic equipment. It develops, manufactures, and markets photographic and chemical products for both amateur and professional photographers. The company's other products include X-ray films, pharmaceuticals, copier-duplicators, acetate fibers, polyethylene, polypropylene, polyester, and videocassettes. Kodak also provides film and equipment for commercial fields such as the healthcare and motion picture industries....   [tags: Essays Papers]

Better Essays
1090 words (3.1 pages)

Kodak Essay

- Eastman Kodak Eastman Kodak went through a considerable transformation change since it was founded. The organization structure at Eastman Kodak was a typical classical hierarchy with the CEO overlooking the entire organization. Later in 1984, the company went through a transformation change in which it was reorganized into 29 separate business units grouped into four lines of business. It included Photography (PPG), Commercial and Imaging Group (CIG), Chemicals (EC), and Health (HG) and three international segments....   [tags: essays research papers]

Better Essays
1507 words (4.3 pages)

kodak history Essay

- On July 12, 1854 in the village of Waterville Maria Kilbourn and George Washington Eastman had a child that would change the way the world took pictures forever, and that child was George Eastman. When George was five his father sold the family nursery business and moved to Rochester where he founded the Eastman Commercial College. Shortly thereafter George’s father died and the College failed leaving George and his mother in financial despair. So because of family circumstances George had to drop out of school at the age of fourteen and find a job....   [tags: essays research papers]

Free Essays
1620 words (4.6 pages)