Celebrity is a creation of the media industry, an example of their immense power to turn real people into celebrities by commoditizing them to be produced, traded and marketed (Turner, 2004) as a means of fulfilling media entertainment and industries. American reality television star Nicole Elizabeth Polizzi, known as Snooki is an example of the power and control that media industries exert over people in contemporary society. Snooki is best known for her appearance in the MTV reality TV show Jersey Shore that aired from 2009 to 2012. Her fame is not typical to celebrities such as Angelina Jolie who are successful, beautiful and talented, but instead grounded in being a wild, outgoing and brainless party girl with famous quotes such as “my ultimate dream is to move to Jersey, find a nice juiced, hot tanned guy and live my life”. The media has taken this young woman with no particular talent and transformed her into a celebrity by recognizing and validating her qualities through the mass med...
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The concept of celebrity illustrates the power of media industry to transform real people into celebrities by dramatizing their life, creating a stage for their ordinary actions and shaping them into media narratives. Celebrity has also demonstrated the shifts in global media industries, which have expanded the scope for achieving fame and this has impacted on the lives of youths in 21st century.
Turner, Graeme 2004, Understanding Celebrity, e-book, accessed 11 April 2014,
Rojek, Chris 2004, Celebrity, e-book, accessed 11 April 2014,
Ruddock, A, 2012, Youth and Media, SAGE Publications, London.
Turner, G, Bonner, F & David Marshal, P 2000, Fame Games, Cambridge University Press, United Kingdom.
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