The Influence Of Branding On Consumer Behavior

949 Words2 Pages

The purpose of this research was to create a deeper consideration about the influence of
Branding on consumer purchase decisions. In order to comply with this a questionnaire was prepared and survey has been conducted among 100 respondents and data revealed that brands have strong influence on purchase decision.
From the study it is clear that people often purchase branded products since they are aware of the brand performance or perhaps they have a good past experience about the brands. This makes customer’s become loyal with the specific brand.
Brand offers superior quality of the service to the customer’s expectation and satisfaction. Furthermore, people are much attached to the branded products, as majority of the people purchase the branded products with the belief that brands show their status and life style in the society. And also because they believe that they are purchasing quality when purchasing branded product. As duration of stay creates impact of brand on consumer behaviour, so verification of brand image, brand loyalty and personality should be considered as the significant factors in this regard. It can also be said that there is need to improve the product of a particular brand so that the impact of brand on consumer behaviour is more effective in comparison to the existing scenario. The study also reflects that the product features are very essential for consumers. Advertising plays a very important role in achieving growth for any product or brand. The right media for advertising products and services should be chosen to gain customer attention.

FINDINGS

• Overall impact of brand on consumer behavior is moderate Brand name, brand loyalty, after purchase service, verification of the product; symbolic mean...

... middle of paper ...

... No
7. Influence of Price on Purchase Decision?
 Yes
 No
 Sometimes
8. Influence of Product features on Purchase Decision?
 Yes
 No
9. Influence of Family members on Purchase Decision?
 Yes
 No
10. Influence of Advertisement on Purchase Decision?
 Yes
 No
11.Will you like to switch your brand preference if you get some promotional scheme with another brand?
• Yes
• No
• Can’t say
12. Do you think branded products are better than unbranded products?
• Yes
• No
13. Are you satisfied with your brand?
• Yes
• No
• Can’t say
14. Would you suggest your brand to others if you find the quality and feature of the product satisfying?
• Yes
• No

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