Individual Campaign Analysis of Procter and Gamble

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Mission: We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper. P&G Principles: • We Show Respect for All Individuals • We believe that all individuals can and want to contribute to their fullest potential. • We value differences. • We inspire and enable people to achieve high expectations, standards and challenging goals. • We are honest with people about their performance. • The Interests of the Company and the Individual Are Inseparable • We believe that doing what is right for the business with integrity will lead to mutual success for both the Company and the individual. Our quest for mutual success ties us together. • We encourage stock ownership and ownership behavior. • We Are Strategically Focused in Our Work • We operate against clearly articulated and aligned objectives and strategies. • We only do work and only ask for ... ... middle of paper ... ...oned as medium to luxury produts. The company operates through three business branches: cosmetics, the Body Shop, and dermatology. Works Cited Gannet (2013). P&G's latest 'Thank you mom' ad debuts during Golden Globes. Available at: http://news.cincinnati.com/article/20140113/BIZ/301130055/P-­‐G-­‐ s-­‐latest-­‐Thank-­‐you-­‐mom-­‐ad-­‐debuts-­‐during-­‐Golden-­‐Globes. Retrieved February 16, 2014 2. Global Personal Products. (2013, July). MarketLine Industry Profile. Retrieved February 16, 2014 3. Nielsen, I. (2013). "Thank you Mom” – Developing P&G’s London 2012 Olympic Games Corporate Copy. David Ogilvy Awards, 1-­‐6. Retrieved February 16, 2014 4. Procter & Gamble, Annual Report 2013. (2013, February). . Retrieved February 16, 2014

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