India's Ready-To-Eat Food

1859 Words4 Pages
bulb-icon

Recommended: Evolution of modern industry in india

Introduction

India has made lot of progress in agriculture & food sectors since independence in terms of growth in output, yields and processing. It has gone through a green revolution, a white revolution, a yellow revolution and a blue revolution. Today, India is the largest producer of milk, fruits, cashew nuts, coconuts and tea in the world, the second largest producer of wheat, vegetables, sugar and fish and the third largest producer of tobacco and rice. Therefore, Indian Government is providing more infrastructures for this sector. Excise duty is now ZERO% on RTE, 100% tax deduction for the first 10 years for new units. This allows manufactures to down their prices & spreads its flavors to the world. Now the time is to provide better food processing & its marketing infrastructure for Indian industries to e good quality & safest processed food like ready to eat food.

The ready-to-eat (RTE) market in India, currently estimated at Rs. 128 crore (2006) s expected to expand to reach Rs..2,900 crore by 2015, according to an analysis done by Tata Strategic Management Group (TSMG). In its analysis, SMG said the factors contributing to the growth would be changes like cold chain development, disintermediation, streamlining of taxation, economies of scale on e supply side, coupled with increasing disposable incomes, diminishing culinary skills and the need for convenience on the demand side.

Ready to Eat Meals like already cooked or prepared lunch & dinner are relatively new products are now sold through retail general stores in especially made sealed a aluminum laminates. When customer needs to eat, the food item pouch is either put in microwave oven to warm it or keep in heated water for a few minutes and then serve to eat.

Such...

... middle of paper ...

... of fruits and vegetable processing, a comparative study of privateand public sector units. M.Sc. (Agri) Thesis, Univ. Agric. Sd. Bangalore.

Ai-Weqaiyan, A.,2005,A cross-national study of repurchase intentions of fast- food meals. J. Int. Food and Agribusiness Marketing. 17 (1): 95-116.

Amitha, K., 1998, A study of household consumption pattern of selected dairy products in Bangalore city. M. Sc (Agri) Thesis, Univ. Agric. Sci. Bangalore.

Ashalatha, T.J., 1998, Marketing of Milk and Milk Products and rural district cooperative Milk producer’s societies Union Limited (BAMUL).M.Sc. (Agri) Thesis,

Balaji, U.,1985, Fish consumption: A case of fish consumption behaviour in Vishakapatnam. Ind. J. Marketing, 14(2): 15-18.

Banumathy, S. and Hemameena, M., 2006, Analysis of brand preference of soft drinks in the global environment. Ind. J. Marketing, 36 (6):12-16.

Show More
Related

  • Food Guide Vs India's

    1573 Words  | 4 Pages

    Unlike Japan, there are many similarities between Canada’s food guide and India’s, even though there are distinctive variations in cultures. In the contrary, there are a few differences between the food ate mainly because of religious teachings.

    Read More

  • Dr. Pepper/Seven Up, Inc.

    1741 Words  | 4 Pages

    The soft drink industry in the United States is a highly profitably, but competitive market. In 2000 alone, consumers on average drank 53 gallons of soft drinks per person a year. There are three major companies that hold the majority of sales in the carbonated soft drink industry in the United States. They are the Coca Cola Company with 44.1% market share, followed by The Pepsi-Cola Company with 31.4% market share, and Dr. Pepper/Seven Up, Inc. with 14.7% market share. Each company respectively has numerous brands that it sales. These top brands account for almost 73% of soft drink sales in the United States. Dr. Pepper/Seven Up, Inc. owns two of the top ten brands sold. Colas are the dominant flavor in the U.S carbonated soft drink industry; however, popularity for flavored soft drinks has grown in recent years. The changing demographics of the U.S population have been an important factor in the growing popularity of these flavored soft drinks. The possible impact of this factor will be addressed later in the case.

    Read More

  • Giant Consumer Producuts Inc.: The Sales Promation and Resource Allocation Decision

    1318 Words  | 3 Pages

    2. Consumers: The emergence of dual career families resulted in unavailability of sufficient time to cook food. Hence interest and love towards such frozen food is increasing1. Type of meal 2. Brand 3. Variety.

    Read More

  • Wings And Legs Supply Chain Case Study

    1621 Words  | 4 Pages

    Food industry can be chartered by low margin industry, while along with the shift of power from the manufacturer to the purchaser, the price and demand became flexible, and the product variety increased.

    Read More

  • An Analysis of Eric Schlosser's Fast Food Nation

    1150 Words  | 3 Pages

    Schlosser, E. (2004). Fast Food Nation: the Dark Side of the All-American Meal (first ed., Rev.). New York, NY: Harper Collins Publishers.

    Read More

  • Mcdonald's Sustainability In The Fast Food Industry

    1451 Words  | 3 Pages

    The purpose of this paper is to introduce you to the fast food industry, how it is everywhere in the United States and increasingly spreading globally. The majority of the fast food restaurants in the United States is dominated by hamburger fast food restaurants. Amongst the burger segment, McDonald’s is the number one leader in the burger industry, followed by Burger King, and Wendy’s respectively (Oches, 2011).

    Read More

  • The Food Industry: Chocolate And Confectionery Manufacturing From Cacao Beans

    832 Words  | 2 Pages

    The Food Industry is defined as a complex manufacturing industry that includes different activities such as “the processing, conversion, preparation, preservation and packaging of foodstuffs” according to M. Malagie. It is divided in thirteen different manufacturing sectors, where each one of it focuses on a specific type of product employed such as meat, fruits, vegetables, fish, chicken, grains, flour, pasta, chocolate, milk and oils.

    Read More

  • Marketing Mix Strategy to Achieve Marketing Objectives

    779 Words  | 2 Pages

    Lamb, C. W 2010, Marketing (4th ed.). Cape Town, South Africa: Oxford University Press Southern Africa.

    Read More

  • Fast Food: A Healthy Alternative to Home-Cooked Meals

    1361 Words  | 3 Pages

    Fast Food has progressively taken over dining destinations in the previous decade. The availability and convenience that fast food restaurants offer has changed the way food is acquired worldwide. Eating out was previously sought as a reward for families to enjoy indulgent food without meal preparation nor the hassle of cleaning the kitchen after dinner, but in recent lustrums, period of 5 years, fast food chains have been the normality for dinner across the globe. Fast Food is a healthy alternative to a home cooked meal.

    Read More

  • Competitive Analysis: Monster Beverage Corporation

    1028 Words  | 3 Pages

    The beverage industry is highly competitive and presents many alternative products to satisfy a need from within. The principal areas of competition are in pricing, packaging, product innovation, the development of new products and flavours as well as promotional and marketing strategies. Companies can be grouped into two categories: global operations such as PepsiCo, Coca-Cola Company, Monster Beverage Corp. and Red Bull and regional operations such as Ro...

    Read More

  • Mcdonalds And The Sustainability Of Mcdonald's

    715 Words  | 2 Pages

    The purpose of this paper is to introduce you to the fast food industry, how it is everywhere in the United States and increasingly spreading globally. The majority of the fast food restaurants in the United States are dominated by hamburger fast food restaurants. Amongst the burger segment, McDonald’s is the number one leader in the burger industry, followed by Burger King, and Wendy’s respectively (Oches, 2011).

    Read More

  • A research Proposal on the Study of Market Potential of Fast Food Restaurants in India

    782 Words  | 2 Pages

    This proposal is aimed at conducting a research on the market potential for Fast Food Restaurants Services in India. It will be mainly focusing towards understanding the importance of various factors affecting the choice and the need of fast food outlets by Indian young consumers. Also, it aims to study the consumption pattern towards fast foods particularly with respect to the frequency of visits and choice of fast food outlets. It aims to study the impact of hygiene and nutritional value of fast foods on consumer purchase decisions. These services may provide an opportunity to develop a niche market. This proposal aims to study the feasibility and practicality of implementing this idea.

    Read More

  • Competition Among Fast Food Chains

    1646 Words  | 4 Pages

    CHANGING PREFRECE depended vastly on the fast food manus. For example we can mention about SALAD. Now salad was never considered as a part of fast food menu. But with the change of taste and preference, fast food chains like Windy, Taco Bell, and McDonald have introduced SALAD into their menus. This preference is not stopping only with salads. In 2002, McDonald’s introduced great tasting new products including premium salads, n salads plus menu; Chicken McNuggets made with white meat; Fish McDippers; Chicken Selects; and new breakfast offerings like the McGriddle sandwiches. Here as a fast food chain, McDonald did not have to introduce new dishes in their menus but with the impression and image in the market analysis, of increasing demand and chan...

    Read More

  • Fast Food Policy Essay

    723 Words  | 2 Pages

    Each fast food restaurant is now aware of the problem that each nation is currently encountering. Indeed, there is a growing tendency to consume healthy products with low level of acid fats and cholesterol. Therefore, the leading fast food industries, such as McDonalds, Subway, and Jack in the Box adhere to the new international standards to gain a competitive advantage. Although fast food is not out of fashion, people are still striving to buy fast-prepared, but healthy breakfast because of the peculiarities of leading a business life. At this point, all the restaurant start paying attention to the quality of food, healthy dieting, and nutrition to face the problem of obesity and excess weight. In order to understand the difference and similarities between the identified ventures, the attention should be given to such aspects as quality of food, service delivery, and cost of price. Hence, a quick glance at the restaurant policy reveals that all the ventures pay attention to the policy of healthy dieting by promoting nutrition plans, and taking care of the clients’ calorie in-take. However, the difference lies in their pricing policies and service delivery.

    Read More

  • Importance Of Agriculture Essay

    1207 Words  | 3 Pages

    Our country has favorable conditions for the development of industrial crops and fruit trees: The climate is humid tropical monsoon with high heat, high humidity. There are many types of soil suitable industrial crops: feralit land in the mountains, alluvial soils of the plains. The labor abundant experience. Processing industry is growing; large market demand. Policies to encourage the development of the state. The development of industrial crops and fruit trees brought many great significance: Supply of raw materials for the processing industry, providing exports. To contribute to job creation, redistribution of labor on a national scale. Promote economic and social development in disadvantaged areas. Speaking of the achievements of agriculture, we will talk to the achievement of food production in our country recently: Rice planted area increased: 5.6 million hectares (1980) to 7.3 million hectares (2005). The crop structure has changed. Productivity increased at 4.9 tonnes / ha / year. Food production in paddy increased: 14.4 million tonnes (1980) to 39.5 million tons, including 36 million tons of rice (2005). Average food at over 470 kg / person / year. Vietnam is one of the leading rice exporter in the world. Acreage and crop production also increased rapidly. The Mekong Delta is the largest food producing countries, accounting

    Read More

More about India's Ready-To-Eat Food

Open Document