India has made lot of progress in agriculture & food sectors since independence in terms of growth in output, yields and processing. It has gone through a green revolution, a white revolution, a yellow revolution and a blue revolution. Today, India is the largest producer of milk, fruits, cashew nuts, coconuts and tea in the world, the second largest producer of wheat, vegetables, sugar and fish and the third largest producer of tobacco and rice. Therefore, Indian Government is providing more infrastructures for this sector. Excise duty is now ZERO% on RTE, 100% tax deduction for the first 10 years for new units. This allows manufactures to down their prices & spreads its flavors to the world. Now the time is to provide better food processing & its marketing infrastructure for Indian industries to e good quality & safest processed food like ready to eat food.
The ready-to-eat (RTE) market in India, currently estimated at Rs. 128 crore (2006) s expected to expand to reach Rs..2,900 crore by 2015, according to an analysis done by Tata Strategic Management Group (TSMG). In its analysis, SMG said the factors contributing to the growth would be changes like cold chain development, disintermediation, streamlining of taxation, economies of scale on e supply side, coupled with increasing disposable incomes, diminishing culinary skills and the need for convenience on the demand side.
Ready to Eat Meals like already cooked or prepared lunch & dinner are relatively new products are now sold through retail general stores in especially made sealed a aluminum laminates. When customer needs to eat, the food item pouch is either put in microwave oven to warm it or keep in heated water for a few minutes and then serve to eat.
... middle of paper ...
... of fruits and vegetable processing, a comparative study of privateand public sector units. M.Sc. (Agri) Thesis, Univ. Agric. Sd. Bangalore.
Ai-Weqaiyan, A.,2005,A cross-national study of repurchase intentions of fast- food meals. J. Int. Food and Agribusiness Marketing. 17 (1): 95-116.
Amitha, K., 1998, A study of household consumption pattern of selected dairy products in Bangalore city. M. Sc (Agri) Thesis, Univ. Agric. Sci. Bangalore.
Ashalatha, T.J., 1998, Marketing of Milk and Milk Products and rural district cooperative Milk producer’s societies Union Limited (BAMUL).M.Sc. (Agri) Thesis,
Balaji, U.,1985, Fish consumption: A case of fish consumption behaviour in Vishakapatnam. Ind. J. Marketing, 14(2): 15-18.
Banumathy, S. and Hemameena, M., 2006, Analysis of brand preference of soft drinks in the global environment. Ind. J. Marketing, 36 (6):12-16.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- My first visit to India over the summer was a rewarding experience. Most people don’t have the chance to visit a foreign country and see their culture, but I got that chance. I had the opportunity to visit all my relatives for the first time and learning more about my culture and heritage. The atmosphere was nothing compared to the United States and the tradition was very festive. The people, the food, the culture and traditions are what I miss the most. All of those things are what made my two weeks a great experience.... [tags: India, travel, ]
546 words (1.6 pages)
- This assignment is about marketing, where I will produce a marketing strategy for a new or existing product. This unit introduces the major principle and functions of marketing; I will look on customer needs, and creating a suitable strategy or marketing mix, which will satisfy customer needs. In this unit I will experience the marketing process from carrying out initial research about a market, investigating the principles of functions of marketing and the way in which it contributes generating income/profit in a business.... [tags: AVCE Business Studies Marketing]
13772 words (39.3 pages)
- India's Food Processing Sector Report Highlights: India’s food-processing sector, although still in a nascent stage, has undergone important changes over the last six to seven years. The types, variety, quality, and presentation of products have all improved, mainly as a result of economic liberalization, which led to foreign direct investment (FDI) in this sector. Several multinational companies, including US companies like Pepsi, Coca Cola, ConAgra, Cargill, Heinz, and Kellogg’s have invested in the Indian food-processing industry.... [tags: India Food Sector Market Business]
1727 words (4.9 pages)
- The MRE (Meal - Ready to Eat) Retort Pouch and Component Packaging OUTLINE I. Abstract A. The Meal, Ready-to-Eat B. Nutrition 1) Caloric value 2) Recommended Daily Allowance II. Introduction to the Retort Pouch A. Make-up of the pouch 1) Tri-laminate MRE retort pouch 2) Manufacturing specification 3) Thermo-stability requirements B. Laminate qualities 1) Three layers and object of design implementation C. Possible problems with military retort pouch use 1) Punctures, tears, holes 2) Outer carton use and integrity boost III.... [tags: essays research papers]
1939 words (5.5 pages)
- When was the last time you walked into McDonald’s and chose to order a Garden Salad instead of a Big Mac. If it has been a long time, do not worry; most people cannot even remember what their last healthy meal was. In fact, if you had a Big Mac someday just one month ago, that would make you only the 27 billionth person to bite into a juicy robust beef patty back at the moment. Ironically, this vast number of junk eaters is not aware of the health-wrecking decision they take when they stop by McDonald’s for lunch one day after another; or is that not the case.... [tags: healthy meal, fast food, mcdonald's]
880 words (2.5 pages)
- Let Them Eat Junk. The Ethical Dilemma of the Dollar Menu "When you only have a dollar to spend and you have two kids to feed, either you go to the market and try to find something that's cheap or just go straight through a drive-thru and get two small hamburgers for them and 'okay, here. Eat them.' This is what's gonna fill her up, not that one single item at the market." ( Food Inc., Kenner, 2008) Families around the United States go through this dilemma on a daily basis. Fast food and junk food are everywhere.... [tags: dollar menue, junk, fast food]
1081 words (3.1 pages)
- Consumers have a lot to learn about the food they buy, eat and compare and how the government plays a role in determining food labeling and nutrition goals of the nation. There are many entities included in the food system those being consumers, food processing companies, third parties, the Food and Drug Administration (FDA) and the United States Drug Association (USDA). Private firms also influence how the food will be labeled. The government creates a standard of safety and regulations on what can be placed on labels.... [tags: Consumers, Food, Buy, Eat, Government]
3410 words (9.7 pages)
- Developing a New Ready to Eat Dessert I was asked to design and make a ready to eat dessert. My target group was all ages of people, specifically people aged between twenty and sixty as they tend to have more money to spend than teenagers or pensioners. In order to gain an insight into the type of products that could be available to me to design and make I first had to do some research. First I created a questionnaire, and handed it out to fifty people of different ages. My questionnaire asked a variety of different questions such as “do you like chocolate based desserts?” “Do you like sponge?” Do you prefer hot desserts to cold?” The results of this questions formed the foundation of my pr... [tags: Business and Management Studies]
754 words (2.2 pages)
- Why We Eat Food In the past we would not have the luxury of such considerations, we had to eat to survive and we had to eat whatever was available. Today, we have a huge choice of food products, places to eat and methods of cooking. Regarding food as a commercial commodity rather than a necessity has seen the development of a huge food industry and the idea of Food Technology. Food Processing Developing new products today involves a lot of research, experimentation, testing and trailing.... [tags: Papers]
439 words (1.3 pages)
- The Indian economy is an interesting thing on one side we see Middle aged men in Imported Cars , Tall buildings with luxury apartments , five star hotels and clubs full of people spending thousands and posh luxury office’s It feels like money just spills out of the pockets of the rich to make this capitalist utopia of the few . We also see slums , factories with horrible workings conditions , Beggars and rag pickers on the roads living on less than the bare minimum needed to survive .When I was 12 years old I saw a women feeding her child of a trash can and in my hand was a burger from a fancy American fast food joint .... [tags: India]
1177 words (3.4 pages)