Essay about Indian E Commerce Industry : The Era Of Dot Coms

Essay about Indian E Commerce Industry : The Era Of Dot Coms

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REVERSE LOGISTICS?


21st century is seen as the era of dot coms or one can say the era of startups with e-commerce ventures. besides all pure plays, many brick and mortar businesses are also joining the same league by entering into e-commerce. Online shopping has become a lifestyle now days but it has its ways back to 20th century. In India IRCTC in 2002 for the first time used e-commerce for booking tickets online and than it was followed by airlines for online booking,and then in 2007 came the discounted model of online retailing i.e..flipkart. Today in India travel and e-ticketing websites alone share 68%of total e-commerce business.After online travel segment, online retailing is the second largest and fastest going segment in e-commerce industry. it is estimated that by 2020 market size of e-commerce retail will grow to USD36.7 billion.
key statistics- indian e-commerce industry














GROWTH DRIVERS: indian e-tailing
-Increased penetration of internet, approximately 402 million internet users by 2014.
-Smartphones: India is the 2nd largest market globally, number grows 54% during 2014,140 million expected to grow 4.7 folds to 651 million by 2019.
-Tablets, it grew 1.7 fold during 2014,expected to reach 18.7 million by 2019,
-ease of shopping: facilitating convenience and revolutionising shopping experience.
-Discounting strategies, deals and discounts and cash back used by e-tailers to entice customers.
-Innovative payment options like CODs and payment wallets, reduced transactional time and improved safety systems.
- changing lifestyles of urban population is also boosting the growth of e-tailers.



all the above stated factors have given boost and momentum...


... middle of paper ...


...how e-commerce retailing is using such firms to solve their reverse logistics issues.
steps should be taken by companies to cut down returns
-monitoring of the customers with maximum number of returns and taking correction action afterwards.
-removing low cost products or products with low margin from CODs categories .
-levying the delivery charges for products on customers which doesn 't involve exchange or replacement.
conclusion
although the above steps are harsh and companies might loose their some sales because of this, but they have to understand that luring customers with such baits is not a sustainable strategy for business and they might end up with loosing the race. They should instead concentrate on maintaining quality and improving supply chain and adding features to their website so that customer perceived it in a way they have been meant to sell.



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