Case Study Of Super Market Chains In India

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This case deals with different approaches people took to develop super market chains in India. With the first approach occurring with Wal-Mart and Bharti, where Wal-Mart would operate the behind the scenes while Bharti would operate the front end. They decided to work on establishing a supply chain rather than rapid expansion. The next approach was taken by Reliance. Reliance started developing a retail chain that would include two formats and getting products from local farmers. Tata and Tesco went a different direction and went into the business-to-business market. This partnership had an understanding in the Indian market and global retail experience on their side.
Establishing food retailing in India comes with complications, some of these are due to politics and some are cultural. The first issue that most of the Indian community prefers to purchase their goods from local markets and farmers as opposed to large supermarkets. The articles mentioned that openings of …show more content…

There are many laws put in place that restrict the amount of trade retailers can bring into India. These restrictions make it difficult for international brands and have been the downfall of companies like Wal-Mart in India. The supermarkets that have the most success have been local Indian retailers that primarily focus on providing locally grown food.
The ending of the last problem is large enough to be a concern on its own. India has a very strong culture, and most of the communities prefer to eat fresh food. Supermarkets strive on processed foods with long shelf lives, which has a low market demand in countries, such as India. This being the reason that the only retailers that have shown success are ones that are essentially large “farmer markets”. By appealing to the cultural demand of providing fresh fruits and vegetables, these companies are the only large retailers profiting in

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