ANALYSIS
The goal is to increase awareness and number of people that are involved in charity fundraising programs. The loyalty aid points program is adopted from private enterprises’ loyalty rebate programs where consumer patronizing their products gets rebate points.
The system will be done with the use of a smart card that they need to present when making purchases. The purpose of the card is to have standard conversion of amount purchase to point and to store the points until it is needed to be use by the owner.
This Loyalty Aid program will increase massive and integrated communication and distribution network. It will also increase awareness about what charity does its implication and concepts for general consumer to understand. The idea is also giving a huge access to each individual who wants to donate but does not have the means to give out personal money.
“Let your Loyalty aid a person with disability.” a slogan for the fresh concept and system for charity fund-raising in the future. Loyalty Aid programs will encourage individuals to be involved in this charity donation movements. This system will also increase understanding on consumers regarding charity events.
Individual making regular shopping purchases will earn point, which they can then use as a fund to donate to charity. There is no need for them to worry because they will not be required to give-out personal money. Consumers will still be given an option to choose refund or donate the points to the charity.
The Loyalty Aid points program is a noble way of getting everyone to take part in helping those in need or disability. It is also a unique and discreet approach to involve not only consumers but also retailer and enterprise owners to donate for the cha...
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...ospect customers but also with the beneficiaries. Choose the right people to be part of the organization
BIBLIOGRAPHY
“Company Loyalty Programs: The Pros and Cons of Traditional Forms” posted August 23, 2013. Available at http://www.continuityprograms.com/2012/08/company-loyalty-programs-pros-and-cons/
Australian Charities and Not-for profits Commission (ACNC) 2013 research report, “Public trust and confidence in Australian charities,” Chant Link 2013.
McLeod, J., “Australian Giving Trends – Recovery Confirmed, Evolution Gains Pace,” JBWere 2013.
Pros and Cons of Online Marketing” by Megan Tsui written on March 20, 2013 Available at http://spurnorthfield.com/pros-and-cons-of-online-marketing/
“The Status of Social Referral Traffic in Q4 2013” available at http://wearesocialmedia.gr/the-status-of-social-referral-traffic-in-q4-2013/#ixzz32A73IKAg
APPENDIX
Is it more unethical to give only when you get something in return, or to not give at all? Giving is always beneficial, and charitable donations can always be put to good use. Whether or not the donator gets something in return does not change the fact that their donation is helping others. While incentives should not always be employed to inspire people to give, generally, the end results and donations justify the incentives used.
Having promotional activities such as discounts, free-shipping on online purchases, and bold advertisements are not sufficient to put A&F at the top of the iceberg. Several improvements to the brand as well as customer service have to be done. As keeping existing customers is cheaper than getting a new one, A&F needs to build brand resonance with its customers, whereby consumers can engage actively by investing time, money, and other resources, feel a sense of community as customers are made to feel affiliated with the brand, express attachment to the brand whereby consumers “love” A&F, and last but not least, convey behavioral loyalty through repeat purchases. Loyalty programs can be added to A&F’s plan in rebuilding its brand image, and
Duhigg evokes that “Target began building a vast data warehouse that assigned every shopper an identification code-known internally as the ‘Guest ID number’-that kept tabs of how each person shopped” (187). Every time one goes shopping, they share intimate details about their consumption patterns with retailers. Many of those retailers are studying those details to figure out what consumers like, what they need, and which coupons are most likely to make them happy. Sports Authority provides this “Guest ID” method by offering their consumers to join free rewards program called “The League”. They encourage them to create this membership and give them benefits such as coupons and update them on the newest discounts. Also, the rewards program is based off a point system and when one has earned a certain amount of points they send them a gift card to spend however they wish. Though, what the consumers don’t know is that by applying for their free rewards program is that their collecting data and constructing analysis to make them into loyal
Loyalty, it comes in different shapes and is generally seen as a highly regarded human trait. It is defined as a commitment to consistently purchase preferred products or services over and over again (Oliver’s, 1999 p.34). A Loyalty Program (LP) is a marketing exercise designed to reward returning buyers (using discount cards; points cards; club cards / discounts; gifts and exclusive services). Some argue that LPs are only made to make consumers dependent on specific brands. This essay provides evidence that LPs mean to deliver benefits to consumers covering a multitude of their needs beyond mere financial advantage. Further, the paper argues that the choice to join or leave LP ultimately rests with the end users. Frequently multiple brands within one category of products are supported simultaneously.
Winn could nothing or implement a rewards program that rewards the employee with more than cash rewards; employee recognition program namely employee of the month with a paid day off or a gift card. As part of the employee focused plan, the company should allow employees’ input on how to become more customer focused, efficient, and effective organization. This would greatly improve employees’ satisfaction and help the company achieve its overall goal of providing quality customer service.
When deciding on which non-profit organization to give resources to, a person must think of a number of questions that need to be answered in which to choose a certain one. The most pertinent of these questions is the one that asks which cause the person cares about the most. The problem, for a majority of the population, is that they just do not know what they truly care about. That is why the United Way is the best option for donations. The United way does not focus on one specific, but instead works for a variety of different causes focused on fixing some of the different problems inside of the United States. The United Way is an organization, which envisions a world where all individuals and families achieve their human potential through education, income stability and healthy lives. It plans to do this by improving lives by mobilizing the caring power of communities around the world to advance the common good. The United Way needs money and time in order to achieve some of these goals. This essay will explain why the United Way is the best organization to give ones resources to.
...faith. Even though my friend lost his battle with esophageal cancer, he raised over $50,000 for the ACS with the help of our community, family, and friends. He wanted to repay ACS for what they did for him and wanted nothing more than to save someone else from what he was had to go through. ACS stayed by his side until the end giving him hope and support, and for that, I feel they are a remarkable organization.
The sponsorship program allowed for direct lines of communication which were open one on one conversation which resulted in achieving high expectations through motivation and support. The advocate sponsor ensured that the associate gets his credit and recognition for his contributions which enable right level of engagement in a shared vision. Focused on individualized consideration where sponsors actively listens and understood the needs of associates, helping them grow through personal
Ninety percent of Canadians are enrolled in at least one loyalty program. Market research has shown that loyalty programs are growing to be very popular in today’s market. A loyalty program is a program offered by a company to customers, who make frequent purchases. Loyalty programs are of benefit to both the consumers and the business. The consumers benefit by receiving coupons, special access to sales and new products whereas the company benefits by gaining an abundance of knowledge about the consumers, through their purchasing habits. Loyalty programs have proven to be very successful for several companies such as Target, Starbucks, and Shoppers Drug Mart. The senior management in sales and marketing believe that initiating a loyalty program
Wilson, T. B. (1999). Rewards that drive high performance. Retrieved online February 18, 2007, from: http://www.wilsongroup.com/ecr/case/SouthwestAirlines.pdf.
to their credit cards. Introduction of rebate cards – which offer users credit towards new vehicles, frequent-flyer miles,
Red Cross, Josea’s feed the hungry and UNICE- what do they all have in common? They are all nonprofit organizations. Throughout the world, but especially in the United States nonprofit organizations are very important and a necessity for many cities. It has become one of the main focuses for a growing amount of majors and studies for many people. With more than 8 million employees and more than 80 million volunteers in the United States alone nonprofit are some of the most important job in recent times (Drucker). The importance of many nonprofit organizations could be the difference between many people’s lives and their deaths. The importance of nonprofit organizations is growing throughout the United States day by day. The fact that nonprofits are built solely on helping the people throughout your community and neighboring communities make nonprofits important based on that fact in itself. Nonprofit provide places to sleep when maybe a family has nowhere to go or somewhere to have a hot meal. This could be someone in your family, a close friend or even a distant neighbor but in all people are people and help is help so the reasons for nonprofit being important are ongoing.
Conner, C. (2012). Advantages and Disadvantages of Venturing to YouTube Marketing. Available: http://www.dailydealmedia.com/789advantages-and-disadvantages-of-venturing-to-youtube-marketing/. Last accessed 26th Feb 2014.
Task 1: Critically evaluate the key concepts/theories on the topic of the effectiveness of loyalty programmes on customer loyalty
In order to look out for their customers, Pick n Pay released a customer rewards programme called “Smartshopper”. The programme, launched in March 2011, allows the franchise to get to know and understand each customer better by observing each individual’s shopping habits and references. The company has direct access to many Smartshopper customers via e-mail and/or sms, which allows the business to communicate with their customers in a more engaging manner. Pick n Pay asks for feedback from customers, and sends targeted marketing communications directly to them. All of this is done in an effort to both design and execute marketing campaigns and product ranges which are more relevant to their customers by extracting insights from the customers shopping habits data, as well as to assist the company in growing their sales volumes – which will ultimately lead to an rise in profit (FastMoving, 2012).