Diversity In The Workplace Case Study

According to the Center for American Progress, an educational institute dedicated to improving the lives of Americans through progressive ideas and action, an inclusive workforce that brings together a vast array of experiences and backgrounds breed greater creativity, innovation, and productivity (Editors). Customers want to be assisted by a person they can identify with, so an all-white male sales team might be too restrictive, but a work force made up with mixed ethnicities, qualifications and genders are likely to be more innovative. Hiring takes on a new meaning when diversity enters the picture. According to a study published in 2003 by CREATE, an independent research center, a more diverse workforce improves business performance. The

Two obstacles in particular were widely experienced: Ingrained attitudes that make it difficult for senior managers to manage people who are very different from them, the culture of long working hours, which makes it difficult for women to aspire to senior management positions (Spiers 26-30). The report determined that diversity generates maximum commercial impact when it’s connected with business policy and has the backing of senior directors. According to Professor Amin Rajan, chief executive of CREATE and coauthor of the report, companies are beginning to see that diversity in the workplace pays (Spiers 26-30). Rajan says, "Instead of thinking about diversity as about equality, that is, in terms of the law or compliance, companies are now seeing it as an issue of merit and merit alone" (Spiers

To build a strong culture that supports their strategy, firms can develop and advertise policies that signal the firm’s values. Thus, firms that consider the deep-level attributes desired in their employees when adopting and advertising HR policies can effectively target these applicants in recruitment (Casper 311-322). Little evidence that advertising broad-based diversity policies would aid in recruitment of women and minorities. Of the three HR policies, participants reported the lowest job-pursuit intentions for firms with diversity policies (Casper 311-322). Diversity can be achieved through these