Improving Customer Service
There are many methods in Asda can improve there Customer service.
Nowadays every Supermarket has there own way of saying Thank you to
the customer this then shows the customer that they are respected and
the are wanted back and they are welcome to shop at your supermarket
as long as they like.
Here are some of the methods that can be used to improve the Customer
service at Asda:
1. Free Gifts
2. Loyalty Cards
3. BOG OF (Buy One Get One Free)
4. Special Offers
5. Reward Schemes
6. Improve facilities
7. Make it a friendly Atmosphere
Free Gifts
==========
Free Gifts attracts many customers but it can be very expensive, so
Asda must consider the variety of gifts they offer they may get gifts
for the younger or elder citizens, this could either be toys like toy
or yoyos and for the elders it might be films or kitchen equipment.
Asda could introduce a raffle scheme which could help pay for the
gift. But even though this is a good way to attract more customers as
they would feel wanted.
Loyalty Cards
=============
The introduction of Loyalty Cards to Sainsbury’s was a good method for
them to increase sales. By Asda creating a Loyalty card then there
customers will know they are getting more for there money, this is
because every item the customer buys they will receive points on the
card. This will then be good because if the customer receives a
certain amount of points they may get a free gift or they could use
the points for there next shopping bill.
BOG OF (Buy One Get One Free)
The BOG OF policy is a good and productive method as cust...
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... can be installed so
that the elderly could sit down and wait for their taxis.
Car Parks could be widened so that more space is available to park and
there will be no arguments over where your car should be parked. More
entrances to Asda can make it easier to get into the store and all
thefts will be monitored via Security cameras and this will make
elderly people feel safe and well.
A Friendly Atmosphere
A Friendly Atmosphere is vital to Asda as it helps determine the
success of the supermarket. The customers must feel they can trust the
employees with what they are doing and all food they have received is
not in any sort way tampered with. The Employees must learn to react
to Customer demand and always greet customers with a smile this will
show that the atmosphere in and around Asda is very friendly.