Important Cyber Monday Preparations to do in your Online Store E-commerce firms are gearing up for cyber Monday deals this year. The day falls in December 2 after the thanksgiving. However, most online traders usually start their Cyber Monday deals long before the actual period. Statistics have shown that about 75% of online shoppers usually start their shopping on the preceding day. In year 2012, Cyber Monday sales hit a whopping $1.7 billion up from $ 1.3 billion in year 2011. This was over 20% rise from sales in year 2010. In other interesting statistics, over 60% of online shoppers at this period will be under 40. There is thus little time to spare for e commerce manager. It is crucial to work on the tasks below before opening the store. Due to the holiday rush, more problems may result. Task# 1 Hosting configuration test and store speed optimization The server needs to be tested before the cyber Monday shopping rush. This is crucial as it helps managers check if the site can hold a high influx of traffic. It is important to work closely with website hosting company in this phase. Prior to testing, it is important to undertake database optimization. In addition, you need to make logs cleanup from file system, database, apache and mysql configuration, optimization and site speed optimization. (More information at http://blog.x-cart.com/Need_for_speed.html) • Test your store speed with a service like http://gtmetrix.com/and fix the problems • Moving your static content and images to a Content Distribution Network (CDN) will greatly reduce the server load during spikes in traffic – this is not a one day project but you may still have time left to set it up usingX-cart AmazonCDN module • If your hosting configuration supports a... ... middle of paper ... ...act attention are sending out press releases and posting sales information on Cyber Monday blogging sites. • Participating in coupon code generating sites and apps may also help. • Check if you have your store’s unique proposition at the bottom of each notification – those emails can be your automatic recurring sales and referrals generators. (Ex: “SuperGolfStore.com – huge selection of discount golf equipment - extra 15% discount and Free shipping until Dec 15!” To your success! Anton Pachkine – General Manager of FinestShops (follow me on Twitter or LinkedIn) www.finestshops.com | 1-800-675-0162 ex 704 FinestShops offers premium X-Cart managed hosting for companies without a large IT department and will manage your online store and servers like your own dedicated IT department so you and your staff can concentrate on growing your sales and serving your customers.
Window displays- Our promotional campaign posters will be displayed at the front of every store. When you get in the store an employee will be handing out flyer that look exactly like the window display in the store on Sunday, December 18th all day during the shopping hours.
For decades, stores have opened their doors in the wee hours of the morning on the fabulous Black Friday. In recent years, however, the “early-bird special” concept changed when many major chains from Target to Toys R Us opened on Thanksgiving Day itself, turning the best shopping day of the year into a two-day celebration. This is quite disturbing to some because man...
Amazon.com is a famous Internet retail company in E-commerce. Its business includes B2B and B2C. It opened its business in July 1996. Today, Amazon.com has expanded its business in more than two hundred and twenty countries and this company sells various products like electronics, books, music, DVD, House wares, PCs and cars (Amazon.com Announces 4th Quarter Profit 2002). It is the biggest retail store in E-commerce. Even though Amazon.com owns these accolades, this company is struggling to survive. Amazon.com had a $19 billion market value before its stock prices decreased from $75.25 to $9.25 (German, 2001). The problem is that Amazon still has not made real profits since it opened. How to help Amazon.com keep standing on the stage? If Amazon.com wants to survive in E-business and start making real profits, Amazon.com should merge with other retail companies, operate a new E-business strategy, and rebuild its financial structure.
With the onset of technology, online stores or merchants have been a byword of those people who wants to shop comfortably even at the comfort of their own homes. Online shopping is now “in” and is really a booming industry. Because of these, different online stores have invaded the net.
This problem reaches its peak in holiday season when the demand is much higher of certain goods. Solution to that would be pre-stocking and preparing for those scenarios through doing risk analysis for the operations.
Stores are generally jam packed on black friday, full of other shoppers fighting for the same deals. Lines can be outrageously long, forcing shoppers to spend their time waiting rather than on another endeavor. If prices are not slashed by extreme amounts, the day long ordeal that black friday can seem like a waste of time. The payoff of fighting the black friday madness is not worth it to some shoppers, some of whom would rather participate in cyber monday. Cyber monday has become increasingly popular in the past years, dragging consumers away from in store shopping to online shopping. Many consumes see the interent deals as more profitable than the one day in store sales offered by retailers. In the end, it all falls onto the consumers preferences and how they value their own time spent on obtaining the goods they would
Just one year ago, I had started my eBay business and growth was like the line at the DMV, painstakingly sluggish, but the same goes for new businesses in general. After a few months of this lackluster growth, my store started gaining momentum; everything continued as planned. Then the unexpected happened: one of my vendors could not ship out products to my customers, due to system errors on their part. 100’s of orders and no way to process them? I was petrified. My heart was beating faster than I thought possible. Here I was, juggling those 3 AP exams that I had to study for, and the numerous angry customers asking why their order hadn’t shipped yet. Needless to say, trying to handle both my schoolwork and my eBay business required many protracted hours. It was no surprise when my nights started getting much longer.
In the fast pace world we live in today, when potential customers come to our website we want to make sure they return to use the website again. There are several items that must be addressed in P.O.D. e-Commerce Business to customer website one of is to have repeat customers is performance and service. “A site must be efficiently designed for ease of access, shopping, and buying, with sufficient server power and network capacity to support website traffic” (O’Brien & Marakas, 2007, p. 294). Some thing that will need to be addressed is how big the server should be that will be used to power the site. If we anticipate our site to have a high volume of customers, we will need to decide how many customers our server handles before it crashes. No matter what we do to increase our site’s performance, we will face the reality of what the customer perceives as high performance and efficiency. With this site, we will have to continue to stay on the cutting edge of technology to keep our customers coming back to our site. P.O.D. wants consumers to come to our site and navigate quickly through their selections in building their cellular phones. When they first come to the sight we can reduce the graphic file sizes to allow the page to populate faster, for example, reducing the amount of images and making them as small as possible, which will also help in the site’s performance.
Black Friday is traditionally the day after Thanksgiving where many retailers discount their prices at low prices ,like 50% or 70% or something along that line. They do this because of the holiday, Christmas, where you buy presents for loved ones. It may be the day after Thanksgiving but many stores are opening farther and farther back in the night, pushing into Thanksgiving. I think that this isn’t a good idea, and I’ll show you why.
Black Friday is deemed as one of the biggest shopping days of the year as it represents the beginning of the Christmas shopping span. During this sale period, retailers offer phenomenal discounts and deals to boost people begin their shopping in the forefront up to Xmas. It is also touted as the busiest buying day of the year. From beds to home appliances- all types of products go on sale, and kitchenware is the greatest attraction for shoppers yearning to refurbish their apartments. And if you are on the lookout for a new mattress, this years Cyber Monday and Black Friday can offer magnificent savings.
There are various Promotional tools available in-order to increase sale as-well as to clear stock on regular basis in order to replenish the store with new arrivals.
The holiday season is a critical time for retailers. On average, approximately 30 percent of all sales have traditionally occurred between the Friday after Thanksgiving and Christmas, with jewelers and certain other retailers reporting that the holiday season accounted for 40 percent or more of their total annual sales. In recent years, an increasing number of shoppers have been turning to e-commerce sites instead of brick-and-mortar stores for their holiday shopping. For 2016, e-commerce sales are expected to increase by almost 14 percent although total retail sales are expected to increase by only 3 percent. If the predictions prove true, 2016 could be the first holiday season in which e-commerce 's share of holiday sales exceeds 10 percent.
Holiday shopping, for me, is a nightmare because of the abundance of crowds, all of the fighting and competitiveness. I believe those last minute shoppers are the worst, they are the ones that are rude and impatient. For some people, with lots of patience, dealing with holiday shoppers is a good experience. For people like me, who has very little patience, it is a dreadful experience. Another aspect of shopping during the holidays is dealing with tired, overworked and frustrated employees. They are just trying to get their jobs done as quickly as possible, so they can go home to their families. Meanwhile, you have those employees that are cheerful and are eager to help the distraught shoppers. Also, during the holidays horrible accidents can occur often at this time of year. I am going to portray the dangers and mishaps that can occur during the holidays. I am not anti-holiday, but the older I get the more I don't have any desire to be exposed to all of the potential chaos.
E- Commerce is a phenomena that is emerging rapidly between businesses all over the world, and it has affected the businesses at all sizes in many aspects.
In today’s era “INTERNET” is playing a significant role in our daily life. People can walk through the internet to one who is actually living on the different side of the planet, can send mails round the clock, search information & even buy things online. With this invention of internet there is a shift in traditional way of shopping. Now there is no need to open a physical store. One can be active at any time and place and purchase products and services. The number of users of internet is increasing day by day which means that online shopping is increasing. Various characteristics of online shopping is making it more convenient for the customers, as compared to traditional way of shopping such as the ability to view and purchase goods and