Question 3: A tourism product is a service, good or a combination that could be offered to tourist of a particular destination. They could be natural, cultural, or handicrafts. .One has to remember that a touristic product is different than other products, due to the fact that they provide services, such as transportation, accommodations, entertainment, food, and souvenirs. For these reasons, a good product must be attractive, high quality, offers several ways of transportation, and offer a good price. The most important attributes of the tourism product are a good price, high quality. Providers should offer the best price without compromising the quality. These products are close interrelated an require the participation of providers, government, …show more content…
The new gadgets are bring innovative ways to approach the existing and new markets. For example, I am planning a trip to Hawaii, I just used my tablet to enter the days and the kind of hotel room that I interested, and in a few second Michael a chat worker from the Hilton’s in Waikiki, offered his help to design my trip. In les than ten minutes I got three different packages, a digital tour, and a list of amenities, while I was waiting for my physical therapy. For better understanding our textbook described three levels of distribution …show more content…
For instance, the new electronic distribution technique, allows people to book an airplane ticket, rent a car, and make lodging accommodations, without having to wait in the travel agent office. People do not even have to visit the bank, because the best way to pay is using an ATM or a credit card. That is why, one can say that the development of technology is the most important force that have affected tourism for the last century. One have to say this, because as technology has developed, the opportunities of travel around the world expanded
Various definitions of tourism exist. Tourism is defined by Macmillan Online Dictionary as the business of providing services for those people travelling for holidays. Tourism has experienced continued growth over the years and diversification and has become one of the fastest growing economic sectors in the world. For countries like Australia, it has become one of the major contributing sectors in the economy generating large proportions of the national income and at the same time increase employment opportunities. The future is still bright for the industry in the country with possible future growth in expansion and diversification. The industry however has both the pros and cons impacts to various ranges of environments (Tourism Research Australia).
Tourism is one of the biggest and fastest growing industries in the world but it is characterised by seasonality. Tourism is highly dependent on seasonal changes, economic activities and the culture in general. Season is the most important period within the year, in which some certain things are abounding.
According to Jang and Chen (2008), successful marketing planning in the industry can only be achieved upon consideration of all the components of the market mix in the industry that have traditionally been considered as the 4Ps ( product, price, place and promotion). In the industry, however, consideration has to be given to an even broader elements of the market mix, sometimes referred to as the 8Ps (Dolnicar, 2007). These are product, place, price, promotion, people, process, productivity, and physical evidence. As posited by Tsiotsou and Goldsmith (2012), the ruthless competition in the sector, the need to find new paths towards sustainable competition, and the inflexible nature of tourism products requires that an organization has a firm knowledge of the dynamics in the marketing mix, and consider all the eight elements for product differentiation and the achievement of strategic objectives. The diverse nature of the industry requires consideration of all the diverse element of the marketing mix when formulating an effective marketing plan. Additionally, as suggested by Jang & Chen (2008), optimal performance can be achieved through strategic selection of the right combination and optimal use of the marketing mix. Making the best combination of these elements plus the additional component of the tourism marketing mix is likely
For the introduction, brief information regarding my purchase and the travel and tourism industry is presented. It was then followed by the explanation of the 2 chosen theories from two different chapters.
Tourists are more dependable on website to get the information and overview of destination. Therefore one of the website of bay of island is www.tourism.net.nz, which gives complete information. In this assignment, we will mainly discuss about marketing mix, customer wants, creating value for the customer, destination location and tangible experience from tourism marketing perspective.
The aim of this essay is to carefully examine the existing resources of tourism within the destination their potential and weakness, SWOT and PEST analysis, statistics of tourist visiting and comparing those numbers and their demographic factors so on. Moreover the objectives of this essay is to discuss and me...
There are factors which are affecting the consumer behavior in Tourism are Safety and mature consumers, Web, Pricing and tourism studies. The web is considered one of the important factors, which have been argued by the authors about its importance in terms of its influencing acknowledgment.
Nowadays in the rea of globalization, according to the World Tourism Organization, “seven hundred million people travelled abroad in 2003”, and the number is estimated to increase to 1.6 billion by 2020. (International Labour Organization, 2005). Tourism is spreading in unusual places. A lot of people want to be in the midst of adventure. It is a vital source of revenues for the GDP of many countries. I partially agree that tourism hugely benefits the local community. This essay will discuss some of the economic, social and environment effect of tourism on the host community.
There are positive impacts of social aspect through development of rural tourism. First, Inter-cultural exchanges build up the culture. Due to the environment of working where there is always an exchange of cultural values between the tourist from different countries and the local, the identity or social influence of Malaysian working in the rural tourism industry will be enriched and dignified. Differences only appear when there is a cultural exchange with others if human beings are primarily ‘differentiating entities’. Through the exchange of culture, we can provide the chances for tourists to learn and explore our unique and traditional culture of Muslim population. Besides that, it is quite often to promote the exploration of Malaysian
In recent years, tourism marketing has gone through strategic changes with the improvement in new technologies, the chase of a relationship between customers and suppliers as well as the importance of sustainability issues in marketing. Marketing Tourism reconsiders the needs of the tourists but does not overlook on the long term economic, environmental, social and cultural interests of the local population. So, it means that marketing consider both the tourist demand and effect to society as
Film induced tourism has grown in every aspect around the globe whether its because of the curiosity of the people to indulge in this kind of tourism or just being a part of the artificial world. Then it comes to define film tourism many authors have different views, according to Hudson and Ritch (2006a), it is describe as people visiting places which are directly influenced by films to see the landscapes, building, places as it was shown on TV, advertisement or in cinema screen. In addition to the meaning above for film induced tourism, Riley & Van Doren, (1992) further added that people visiting these places may be overwhelm with the romantic gaze of the place, and feel emotionally attached to it and also with the focal points of the film such as actors and their attributes, where they used to live, themes, social patterns and so on. However this essay will also discuss the originality of film tourism and its implications towards the destination and how it effects the local culture and community.
Half of century has gone since ‘tourism boom’ began in 1960s (Tirados, 2011). Nowadays, desire to be a tourist is virtually universe which has made tourism become a central element of globalization. The profit brought from tourism is something that we cannot deny however everything has its two sides which are good and bad, advantages and disadvantages or positive and negative. Thailand is a great example to find out the advantages and disadvantages of the development of tourism impact on the country.
Tourism is an important and intricate element to society. It affects economical, social, cultural and environmental elements. Tourism can be argued to have a negative impact on the environment and decrease our already depleting resources, but tourism can also be argued to be a major contributor to strengthening economies, spread cultural traditions and improve people’s lives. Tourism
Based on McIntosh and friends (1995) tourism is a phenomenon and relationship that exists due to interaction between tourist, businessman, government and community as the host in process attract tourist and foreign tourism. Indirectly, this definition clarified tourism is visit or travel to another place within yesterday, aimed amused, rested, traded and so on. In fact, there are four key that related in
Tourism is affected by the stakeholders with whom the destinations are established or the areas that are attempting to attract tourists. The customer stakeholder needs to seek out destinations and packages that appeal to their desires than accepting predetermined vacation packages. The stakeholder’s in the tourism industry need to work together to avoid miscommunication and enhance packages that appeal to clients requests. All the