The Importance Of Social Media In Business

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Social Media plays a vital role in all aspects of businesses nowadays. It has helped in turning communications into interactive dialogues among organizations, communities and individuals which has led to a much proper propagation of information. It may include web based or mobile based technologies and the existence in multiple forms has made it all the more tempting and has become a necessity today in the business world.
Social media is one of the greatest business gifts of our generation and the reasons why we should take into account social media in business include:
• The brands can be easily advertised to huge audience through social media such as facebook, twitter etc. and these can also be used to discover what the consumers are thinking about other brands.
• Social media can also be used to conduct market research without investing a lot of funds. This will help to find out the target audience and will thus help in increasing the income through better interactions.
• Social media is popular among significant portions of entire human …show more content…

• Expansions of businesses have taken place through video conferencing and other modes quite easily and quickly which earlier was not possible.
Social media in context with business, ethics, privacy and profits is discussed below:
Business-These days it appears that everyone is talking about social media, right from blogs to social networking communities such as facebook, twitter to the latest videos on YouTube. With millions of people using these sites and other social media tools, companies of all sizes and natures are entering into this field with the motive of profit. Various businesses are employing these social media sites to not only promote and market their products but also to build customer relations. Social media websites like facebook, twitter, LinkedIn etc. are creating new avenues for

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