While United States experienced high economic growth and a considerable economic boom, grocery shopping was not considered work anymore, although still take a considerable amount of time. During this time Supermarkets stores were portrayed as the symbol of the success of American model but in an apolitical form, numbing the minds of consumers as social actors but emphasizing their individuality by advertising the attractiveness of freedom of choice.
During 1930-1931 grocery chains dealt with failing prices and profits, the stores start to pay more attention to women. In example Deutsch (1999) states that Kroger, National Tea Company and A&P began to develop d...
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