While female responsibilities for family meal remain ubiquitous norm in fact requires, as DeVault (1989) points out, an invisible work of coordination: commercial underpaid domestic work (Glazer 1993). Mass retailers made a shift from the small stores to large supermarkets and restructured how women should act inside the stores (Deutsch 1999: 143). During postwar times consumption was an expansion of citizenship. At the beginning of the XX century people in The United States recognizes grocery shopping as labor, and activity that is time consuming, intense and was full of negotiations over price and quality (Deutsch 2012). The increasing dominance of the capitalist labor process, especially after World War II, new divisions of labor through the work transfer (Glazer, 1993) that obscured the connection between capital production and daily life. In doing so, also obscured women’s work helped by the infrastructure of customary expectation of family, conceptual inadequacy of considering domestic labor private, schemes from chains stores for force consumption and state programs
While United States experienced high economic growth and a considerable economic boom, grocery shopping was not considered work anymore, although still take a considerable amount of time. During this time Supermarkets stores were portrayed as the symbol of the success of American model but in an apolitical form, numbing the minds of consumers as social actors but emphasizing their individuality by advertising the attractiveness of freedom of choice.
During 1930-1931 grocery chains dealt with failing prices and profits, the stores start to pay more attention to women. In example Deutsch (1999) states that Kroger, National Tea Company and A&P began to develop d...
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There has been withstanding controversy about whether fast food is easier on the pocket than eating home-cooked meals. Take McDonald’s for instance, they’re notorious for their convenient and affordable dollar and value menus. Since you can get a burger for just $1.19, feeding a family of four should be inexpensive right? Mark Bittman, author of “Is Junk Food Really Cheaper?” argues otherwise. He claims that fast food is not at all cheaper than buying a few groceries and cooking at home. He expresses the different myths about fast food like how it is supposedly cheaper than real food when measured by the calorie, the mentality of people that if it isn’t fast food, it has to be costly organic food, and that there just isn’t enough time to cook at home. These myths followed by genuine factors such as addictions and a cultural impact, help Bittman prove his argument’s validity across to his audience. I have to say that Bittman proved his argument’s effectiveness, for he clearly stated his thesis and provided various reliable
Postrel develops her support of national retailers throughout the essay, offering the opinion that it isn’t the stores that give places their character, but instead, aspects like the terrain, weather and culture that do (Postrel 347). While terrain, weather and culture can set apart regions, such as New England from The Deep South, and Southern California from the Midwest, it’s the community that gives each town their own special character. A community consists of the residents, their restaurants, hardware stores, pharmacies, ice cream parlors, farmers markets, and so on. These places, and the interactions that occur daily at each establishment, are the fabric that differentiate them, and create the breeding ground for diverse characteristics to flourish. While Postrel argues that wildly different business establishments across America in the past is a myth , it’s actually not necessarily that the products that varied from store to store, but more the aforementioned factors that truly set ...
As early as the nineteen fifties women were identified and targeted as a market. In a consumer culture the most important things are consumers. Advertisers convinced homemakers that in order to be a “good” wife and mother you must have their products and appliances to keep a clean and perfect home. The irony of this ploy is that consumers must have money to buy, and so trying to improve their quality as homemakers, off into the workforce women went. This paradox left women ...
What’s the difference between Walmart and a farmers’ market? What causes these differences? And, what are we more partial to? Tracie McMillan delves into the intricacies and complications of our nation’s food industry in The American Way of Eating. Specifically, as McMillan integrates herself into the farming and grocer/selling aspect of the industry, it is evident the food system has been extremely successful in offering ‘abundance, accessibility, and affordability’ to its consumer. In doing so, the industry has effectively implanted an industrialized system which is, in part, reason for its ability to offer ‘abundance, accessibility, and affordability’; the industry has been equally prosperous in cultivating and maintaining such a system. America’s agriculture has grown in scale, fully utilized biotechnology, and mechanized which leads to questions for the consumer as
In America today, race/ethnicity, class categorization, and gender inequalities are just some of the most controversial issues that have created social division in every facet of our society. Gender inequality for one, remains a significant issue from the past up to this day. Looking at history, women have struggled to gain equal rights as well as equal pay against their male counterpart. As described in her book, “Cutting into the Meatpacking Line”, Deborah Fink detailed the inequalities against women and ethnic groups in the meatpacking plant where she had a first-hand experience as a worker. Furthermore, capitalism played an important role in the inequalities in race, gender, culture, and ethnicity, and it has also legitimized the disparities
Over the years, the American department store has developed and evolved as not only a commercial business but also a cultural institution. While it has weathered many storms and changes since its inception and throughout history, its most predominant enemy has been a change in the lifestyle of the American people (Whitaker, 2013). As the customer’s needs and wants have shifted, department stores have struggled to keep up with demands. It has been argued that the decline of the department store has been ongoing for the last 50 years (Whitaker, 2013). This dissertation aims to understand how the department store has historically played a role in consumer culture and spending, and additionally, how this has evolved and changed in today’s retail market. Although department stores may not be able to take all the credit for inventing modern shopping, they certainly made its conventions and conveniences commonplace. They set a new standard for the way the consumer should expect to be treated, the type of services that should be provided, and the convenience that should attend the process of acquiring the necessities and niceties of life all in one place. They made shopping into a leisure pastime. This environment meant shopping was a means of freedom to look around, pick up objects with no obligations to buy. As one historian remarked, department stores: “encouraged a perception of the building as a public place, where consumption itself was almost incidental to the delights of a sheltered promenade in a densely crowded, middle-class urban space” (Whitaker, 2006). Although this perception and view of the department store has changed over the years, this paper aims to follow the trail of how and why that happened.
During WWII, women took over the work force, and had such inspirations as Rosie the Riveter. This created a generation of women who wanted more out of life than birthing children, and keeping a nice home for their husband. The end of the war, however, brought with it a decrease of working women. In the 1950’s the rate of working women had slightly rebounded to 29% following the post-war decrease in 1945. These women were well rounded, working outside the home, and still having dinner on the table by 5PM.
American citizens economic standing plays a role in the what foods they buy, where they buy, and their accessibility to buy. According to the United States Department of Agriculture an estimated twenty-three and a half million people live in a “food desert”. which is an urban or rural community that has little to no access to fresh food distributors such as a supermarket or farmers market. A lot of times these communities only food options are convenience stores and fast food restaurants, such as McDonalds and 7-Eleven, that...
Modern feminists might gasp if I assert patriarchy once allowed efficient economic organization, but the tools of modern political economy unveil the mystery of why inegalitarian gender norms were once economically efficient. Evolving modes of production and material constraints necessitate an efficient division of labor guided by socialized gender norms that adapt to economic macroconditions. Gary Becker and Torben Iversen understand an economic division of labor differently given their different historical-material conditions. In his “Theory of the Allocation of Time,” Becker models an ideal economic division of labor with the household as a single entity seeking maximum utility. Men specialize in marketable skills due to a comparative advantage in hard labor; women specialize in general household skills and motherhood. Iversen’s concept of an efficient division of labor does not view the household as a single entity and instead views the individual as the basic economic unit—less gendered social norms result. Thus, as society evolves from agricultural to industrial and then to postindustrial modes of production, gender norms adapt to society’s needs and wants to yield efficient divisions of labor. When material macroconditions advance, households restructure gender norms and behavior out of demand for a more efficient division of labor. In this paper, I argue the evolution of the modes of production alters power dynamics in household bargaining, which force gender norms to conform to market demands for a revised division of labor.
The freedom to choose and globalization helped in the establishment of modern super markets. A standard supermarket displays more than 30,000 items (Cross, 2000:55). Assu...
...ed the lifestyle of Canadians. Their effect on Canadians contributed to the making of our consumer capitalist society. While department stores introduced several innovative ideas to the business world, their negative impact significantly contributes to our materialistic lifestyle. Donica Belisle’s “Retail Nation: Department Stores and the Making of Modern Canada” clearly define these aspects and describe the mass retailers relationship between the public, its stakeholders and Canada’s national identity. The author’s well researched information and various perspectives of a situation support her arguments effectively. In conclusion, Donica Belisle’s book excels in its presentation as it is well written and well organised. She successfully communicates her main points and eliminates bias by presenting both sides of a story, making this a good book for others to read.
The concept of grocery stores and supermarkets industry is an idea that has been created in order to make easier human`s life. According to the study “The Evolution of the Supermarket Industry From A&P to Wal-Mart” by Ellickson, who explains that a century ago people had to jump from one store to another store in order to get different products such as milk, meat, bread and other products. In addition, in the article “Understanding Groceries Industry” by The Reinvestment Fund, they state that back in a day the concept of grocery stores was created based on the owner`s store needs. Later on, as the development of the society and the standards of customer needs increased, the owners of the grocery stores started to be more focused on their customer needs. Also, the study of “Understanding Groceries Industry” shows that the supermarket and grocery stores industry is in their mature stage as they have developed an extensive and solid customer service.
Shopping and philosophy: Postmodernism is the new black. (2006, December 19). The Economist, Retrieved from http://www.economist.com/node/8401159.
Challenges in Today's U.S. Supermarket Industry. 2014. Challenges in Today's U.S. Supermarket Industry. [ONLINE] Available at:http://msdn.microsoft.com/en-us/library/aa479076.aspx. [Accessed 31 March 2014].
By representing fashion as an “exploitative consumer industry which limited women 's choice about who to be and encouraged them to think about clothing in terms of how other people perceived them” (Hollows, 2013, p. 9), Spare Rib tried to portray the idea of a responsible feminist consumer as active, informed, concerned, and conscientious. Spare Rib even went to the extreme and touched upon one of the key notions of this movement: disidentification from the identity of a housewife. In relation to food shopping, one of the main duties of a housewife, an article in Spare Rib in 1974 argued that “an attempt to remove responsibility for food shopping from the sexual division of labor by noting male partners’ equal participation in the work of the food co-op. [There are] joys of learning to shop at Spitalfields market, hunting for bargains and working co-operatively, divorcing responsible consumption practices from associations with asceticism and separating the pleasures of consumption from the role of the housewife” (Hollows, 2013, p. 10).