Implications of Anti-Aging Advertisements Essay

Implications of Anti-Aging Advertisements Essay

Length: 519 words (1.5 double-spaced pages)

Rating: Good Essays

Open Document

Essay Preview

There are many that companies utilize advertisements to sell their product. One main way is use advertisements to target specific traits. Advertisement targeting is used by many popular companies for products that both men and women use. One of the most common advertisements that we see targeting is Oil of Olay’s Regenerate products. These products are designed to correct and prevent the on slot of wrinkles. This product is not made specifically for women, nor was it made for anyone over a specific age, however in the advertisement it always starts with a close up of a older female and revels in the fact that their face cream had beat more expensive cream in some sort of challenge. The women in the commercial are old enough for you to know that she old enough to need the facial cream but does not have a wrinkle to be found.
By targeting older females, the company is trying to appeal to their main demographic which would be older middle class women. The commercial does a real good job of letting the consumer know that their cream is affordable to the middle class. However, by choosing to only target their advertisements to their target market they are missing a large, up and coming group, men. According to the Quenqua, 2011 “Sales of premium skin-care products for men jumped 5 percent that year, and have risen another 12 percent so far in 2011, according to the NPD Group, a market research firm. Women buying products for men account for only 25 percent of those sales: most of the time, men buy these products for themselves” (p. 1). By only choosing to focus their advertisements on older middle class females Oil of Olay will find themselves losing out to a completely new customer base.
Some ma...

... middle of paper ...

...ging Monster: Gender and Age Relations in Anti-Aging Ads. Social Forces, 86(1), 335-355.
Kawecki, A. M. (2010). Beauty is pain: The physical, psychological, and emotional impact of female images in the media. (Order No. 1484575, Pacifica Graduate Institute). ProQuest Dissertations and Theses, , 73. Retrieved from (305242842).
Quenqua, D. (2011, 20). The New York Times - Breaking News, World News & Multimedia. Men, Once Again, Invest in Skin Care — Skin Deep - Retrieved February 02, 2014, from
Yun, R. J., & Lachman, M. E. (2006). Perceptions of Aging in Two Cultures: Korean and American Views on Old Age. Journal Of Cross-Cultural Gerontology, 21(1/2), 55-70. doi:10.1007/s10823-006-9018-y

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay about Olay Total Effect Anti-Aging Cream Analysis

- This is an advert targeted for mature women; the aim of the product is to reduce aging of the skin, mainly the face among these types of women. The product is from Olay. Olay is a multi-millionaire brand that first produced anti-aging cream then went on to producing all kinds of skin care products (the guardian, March 2012), however it has always been known for its anti-aging products. A lot is shown in this 30 second advert many symbols, different images, all kinds of colours and a small variety of people....   [tags: skin care, aging, olay, anti-aging cream]

Good Essays
1500 words (4.3 pages)

Essay about A Review og LifeCell Anti-Aging Cream

- Looking younger can often lead to many benefits. This can include an improved mood to enhancing an individual's quality of life. The ability to have a more youthful appearance will easily provide a variety of benefits. There include personal benefits and professional benefits. The only option available in past years was risky plastic surgery or expensive cures that were touted as miracles. Today a cream that can reverse aging is available that is an in affordable alternative. Read through a Lifecell review that offers reasons to use this product to achieve a younger appearance....   [tags: beauty, wrinkles, anti-oxidents]

Good Essays
821 words (2.3 pages)

The Implications Of Aging Individuals And Aging Societies Essay

- Discuss the implications for aging individuals and aging societies of: There are many implications for aging indivuals and the aging societies. One example would be the increase of life expectancy for an aging individual and the aging society. A second example would be the increase of chronic conditions for an aging indivudual and the aging society. Following are specific implications for these two examples. Increasing life expectancy There has definitely been an increase in life expectancy....   [tags: Family, Medicine, Death, Grandparent]

Good Essays
815 words (2.3 pages)

Advertisement's Influence on the Need for a Youthful Appearance Essay

- Society today is constantly emphasizing the importance of maintaining a youthful image throughout life. People will go to great lengths in order to fight ageing that is bound to happen regardless. Advertisers take advantage of this desire to fight ageing by making people believe they need to look a certain way, and in order to achieve this, buy a certain product. The need for anti ageing products is seen in advertisements, making women and even men believe they need to fight their age and stay youthful forever....   [tags: women, anti-aging, beauty]

Good Essays
925 words (2.6 pages)

A Feminine Double : Anti Aging Culture Essay

- In "A Feminine Double-Bind. Towards understanding the commercialisation of beauty through examining anti-aging culture", Anoushka Benbow-Buitenhuis examines the conflicting messages women face when confronted with conforming to cultural standards of beauty, or being labeled as deviant for disregarding social norms. In the view of gender conflict perspective, Benbow-Buitenhuis assesses the role of mass media and the effects on women 's rationality, and irrationality, of consumerism in the beauty market, concurrently with Herbert Marcuse 's theories of magical ritual language, and false needs....   [tags: Sociology, Scientific method, Culture, Deviance]

Good Essays
1295 words (3.7 pages)

Are Your Habits Causing Premature Aging of Your Skin? Essay

- You don’t have to succumb to the signs of aging, by checking your daily habits, you prevent or delay signs of aging. One of the obvious places people start to age is there skin, especially their face. When a person ages, the skin loses its elasticity that is why wrinkles and fine lines start to appear especially on the face, neck, and hands. Most people look to anti-aging products as a solution when they notice that their skin is starting to age. You can walk into any drugstore or department store and find a slew of products claiming to erase the signs of aging on your skin....   [tags: Aging]

Good Essays
536 words (1.5 pages)

Marketing and Advertisement: Anti-alcohol Advertisements Campaigns Essay

- Advertising in business is a form of marketing which includes products, service and culture images to attract consumers’ attention. Traditionally, organizations use advertisements as a method to stimulate the consumption behaviors as well as the economic growth. However, in terms of positive effects on health perception, advertisements are used to ‘demarket’ to decrease the demand for a product or service. Contrast to improving market, demarket may be defined as a strategy marketing to decrease demand of harmful products or services like drugs, alcohol, tobacco....   [tags: business, culture images, methods]

Good Essays
910 words (2.6 pages)

Essay on The Treatment Of Anti Aging Creams

- As a child, I spent hours poring over anti-aging products in beauty magazines. In my mind, these creams and lotions had magical powers; I was convinced that smoothing out wrinkles could reverse time itself. Years later, as a third year medical student, I met S, an older Russian lady who instantly reminded me of my grandmother. She had been admitted with terminal cancer, and at her stage, the available treatments had the curative potential of anti-aging creams, but her family wanted every intervention....   [tags: Medicine, Health care, Physician, Medical school]

Good Essays
797 words (2.3 pages)

A Revolutionary Anti-Aging Product Essay

- There are many products on the market that promote anti-aging benefits. Many make claims that can be hard for a typical consumer to believe. However, there is a revolutionary product available that can take skin care in a whole new direction. There are many sites that talk about lifecell scams, but there is often a lack of details about the product and its benefits. Consumers will need to try the product and decide if they the fountain of youth really exists. Most people will see a result in less than 20 seconds....   [tags: beauty, wrinkles, cream]

Good Essays
824 words (2.4 pages)

Anti-Aging Products Essay

- Soft & Tough is a new male focused cosmetic products that aid in reducing aging effects on the skin while also providing sun protection. Anti –aging moisturizer is not a new concept as it has dominated the market for years, focused on women. Now is the time for such a product to be introduced to now focus as a male anti-aging, UV protection moisturizer to take advantage of such a wide market and to “emulate the same success women Anti-aging products” (Golding 2009) has had for years. Soft & Tough should focus on “authenticity, craftsmanship and performance” (Tungate, 2008) of the product because that is the foundation of men’s interest with regards to any products....   [tags: Advertising]

Good Essays
763 words (2.2 pages)