Phase One – Internal
The first phase includes the internal initiatives that directly impact employees’ acceptance and support of the CRS culture. First, data will be gathered on the location proximity between employees’ homes, work locations, and clients. Analysis will be conducted to determine what facility strategy might reduce the company’s carbon footprint (i.e. reduce the amount of pollution created by commutes) and, if possible, locate employees closer to clients.
Concurrently, during this phase we propose two human resources policy changes. The first is to add a section in the current evaluation system where managers write a narrative regarding employees’ behaviors that support the CRS initiatives. The second change will be to create and market the peer-to-peer reward system that includes different levels of rewards. The lowest level will be a simple eCard that recognizes and encourages recycling or smart conservation behaviors. The highest level is for significant, high-level ideas that creatively encourage CRS culture, which will need to be incorporated into the current monetary reward system.
Phase Two – Internal and External
This phase will consist of simultaneously launching the stakeholder engagement ...
... middle of paper ...
...ave submit to feeling as if I am a slave to any person or situation or system (Galatian 5:1, NASB).
This proposal presented the need for continued change as a result of PwC’s initiation of CSR culture change. Our recommendations include a phased approach, concurrently addressing internal and external effects. The outcomes address employee-centered initiatives to develop a CSR culture, a stakeholder engagement plan to foster internal support and to impact business development, an innovative approach to financial reporting to increase transparency, and a culmination of a marketing strategy to take lessons learned to create new business. Our understanding of your company’s challenges, integrated with our approaches, will enhance the PwC culture, further unify the organization around the culture, create a positive reputation, and ultimately, increase revenue.
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