Factors in Successful eCommerce Implementation
Introduction
Marketers have experienced intense changes in the last few years, particularly related to how they do their jobs, as a result of the emergent opportunities that are required to remain competitive. Indeed, the world of marketing itself has undergone disruptive transformation with the vast new media and channels of engagement. These changes require an evolving skillset, so marketers are charged with keeping up. As fast as things change, marketers are struggling to stay ahead of the curve, keeping abreast of new ways to engage customers using the right method for each segment. In today’s age, consumers have high expectations and setting the pace for how they prefer to engage with companies. eCommerce is one of those transformative channels that marketers—and businesses as a whole—must keep on top of to maximize growth potential (BtoB Research Insights).
While B2B commerce has been around for a while, and more companies are using eCommerce to accelerate their marketing efforts. Now, more than ever, eCommerce warrants increased emphasis, tests, and appraisals for this technology. BtoB Research Insights discovered that a third of marketers are dedicating 20 percent or more of marketing spend to eCommerce, while best-in-class organizations are funneling 30 percent or more of their sales through eCommerce (BtoB Research Insights).
Businesses recognize that sales through online channels have a proven benefit to the organization’s bottom line due to higher profitability, not to mention the potential for greater market share. Companies can also benefit operationally by utilizing eCommerce solutions through better streamlining the purchasing process and enabling greater customer eng...
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...lability (server-side), maintenance bottlenecks within the eCommerce management system, or maintaining an increasingly growing collection of products from the store.
In conclusion, companies embracing eCommerce technology can in fact be more successful in growing the business, specifically because the organization internalized the technology. Working together helps people, processes, and systems work more efficiently and effectively. By developing a methodology to strategize solutions, evaluate options, and build out applications, it helps better facilitates the process. Additionally, make an effort to prepare and train people accordingly for changes that occur. Many times people resist change because they do not understand the benefit/value of the new methodology/technology. Clear delineations and updates on the progression of project implementations help everyone.
The ecommerce industry is growing faster than ever. TJ Maxx needs to start focusing more on ecommerce not only to keep up with competition, but also to make sure they do well during weak economic periods. ecommerce, overall, tends to do very well during lackluster economic times. TJ Maxx will be able to cut costs more easily the more they expand their ecommerce business. Our business idea will allow them to expand their ecommerce as we will take over their website and delivery. TJX Companies’ three ecommerce sites accounts for only about 1.0% of the company’s total sales. However, the online channel is a key growth driver and TJX is taking initiatives to improve its online business. The ecommerce sales
Technology plays a big part of the e-retailing industry. It has many positive qualities that impact the industry. Technology simplifies the purchasing process. Since the industry is web based, it helps eliminate the nuisance of not having products when wanted by having the capabilities of placing orders 24/7 at any computer with web access. Technology will also standardize the purchasing process thus reducing processing costs associated with traditional processing.
In addition to the change in behavior of consumer, many companies or retailers change the sales channel combinations. The greatest impact of the Web-bases electronic revolution has occurred in companies adopting the click-and-mortar approach. Click- and-mortar is one the strategy used by the companies or retailers that they continue to conduct their business in the physical locations and have added the electronic commerce component to their business activities. According to one study, 37% of United States retailers are selling through a combination of the internet, in stores and catalogs. This represents a growing demand for the business-to-customer package delivery service.
The future of economic competitiveness for most enterprises relies on entrance and active participation in the e-commerce market. An essential problem with e-commerce is that the controls and organization are different for each site. There is no standard way of building t...
Therefore providing the right resources in terms of equipment, technology, education and training can make the change management more successful. Resistance will also come from those who do not want a change or development in the methodology. Still convincing them and taking them along with the progress will take the change to new
...competitive advantage that is serving it well. Since its complete expansion plan is set to be completed in the next 5 years, Masters could also delve into aspects of technology like implementing the use of RFID tags on consumers who frequent the stores. This would greatly help with inventory optimization as well as help Masters serve their consumers better.
In today's competing world, many organizations are rethinking their strategies in terms of the online business and its capabilities and culture. Organizations are taking advantage of the widespread web to buy and sell goods from other companies and recently from individual customers. Exploiting these opportunities of convenience, availability and widespread reach of the web or Internet, many companies such as Amazon have benefited from the use of web successfully.
Since its launch in the mid '90s, Dell's e-commerce business has been a poster child for the benefits of online sales, says Aberdeen Group analyst Kent Allen. The company's strategy of selling over the Internet -- with no retail outlets and no middleman -- has been as discussed, admired and imitated as any e-commerce model. Dell's online sales channel has proven so successful, says Allen that the computer industry must ask: "Does the consumer need to go to the store to buy a PC anymore?"
Further, most merchants and producers face expanded worldwide rivalry and requirement to make it less demanding for existing and prospective business clients to place requests online to dispose of minimal effort suppliers. B2b ecommerce is a piece of the in general deals and advertising method and requirements to incorporate progressed characteristics planned particularly for additional complex production network connections.
The Information revolution is changing our daily lives. With the rapid development of computers and the internet, online commerce has become quite common and plays an important role in the modern world. Online business has been booming in recent years. US online retail sales rose an average of 11% in the first three months of 2009 (“US Online Sales Up,” 2009). The growth of online sales may be due to the growing number of consumers who shop online.
Digital marketers must keep up-to-date with the consumers preference, trends and needs, in order to meet these needs and to be able to remain competitive in the market . The connectivity created by digital media leads to enhanced product benefits such as online games and applications (Pride & Ferell, 2014). However, the use of the internet to sell products could be a disadvantage to the business since the goods being sold are intangible, the consumer could research and find reviews describing a product as low quality which could result in sale losses (Brand Driven Digital, 2013).
E-marketing is a fast growing and rapid platform for any form of business. EBay has been highly successful over recent years and this is a perfect example of an online business. The internal and external environments are constantly changing and in order to keep up with these changes, businesses and organisations must make relevant changes, and generate new strategies to keep up with contemporary developments in e-marketing and to also maintain their position in their market in comparison to their competitors.
In conclusion, E-commerce looks more promising in the future. With the evolution of the E-commerce application, every business should take advantage of it. I believe it is the new way of reaching out to a large clientele. In future physical business locations would become more of a showroom. This would simplifier customers way of shopping. Like any other project, E-commerce application needs to be managed probably to succeed and be able to compete in the future.
E-commerce is about two decades old, yet due to its fascinating dimensions, it remains a challenging area for researchers and professionals.
In conclusion, e-commerce makes our life much more easier, because it saves time, we can get our goods with in a short period of time, other than that it connects to businesses around the world, we can buy goods that we can’t get from the local market. The last thing we also can get goods that are not available in the shopping mall and with the cheaper price. As I know, using e-commerce to shop online is the right choice for because it is so convenient.