Chinese Ambassador to Germany Mr. Shi Mingde once indicates that educational and cultural exchanges between China and German have become one of the most important parts in the bilateral relations. They are the social and cultural foundation for promoting the sustainable development for bilateral relations and also the most efficiency way to enhance the mutual understanding between Germany and Chinese (Hein, 2012). During the China-EU Cultural Forum, China’s Premier Wen Jiabao also pointed out the importance of cultural exchange, he said: ‘Culture is the bridge between human’s mind and emotions. It is a tie to deepen the understanding and trust between states…… Cultural exchange is more sustained than political exchange, and more profound than economic exchange.’ (Xinhua Daily Telegraph, 2010).
6.1 Integrate German Culture into VW’s Two Joint Venture Cities in China:
Shanghai-VW is not only the first automotive joint venture in China after the reform and opening up, but also the first Sino-German joint venture in Shanghai. It has played a crucial role in fostering the Sino-German relation in many aspects, and become a window for the bilateral cultural exchange. Two years after the establishment of Shanghai-VW, in 1986 Shanghai and Hamburg becomes sister cities. Over the years, Hamburger has become the internal staff travel destiny for Shanghai-VW. Top managers of Shanghai-VW visit hamburger frequently to experience German culture while brings Chinese culture abroad (Interviewee Mr. Frank). In addition, in 2014, ‘German Culture Week’ in was held Shanghai and Shanghai-VW was its exclusive sponsor. During this culture week, many German a...
... middle of paper ...
...is actively fulfilling its social responsibility. Through its working relation with FAW and SAIC, it has closely tied the China with Germany. It not only promotes Sino-German cultural exchange, but also supports China’s education sector, sustainable development, environmental protection, social welfare and etc. Apparently, it seems like Volkswagen is cultivating talents and helping the development of a foreign country. Nevertheless, these activates conducted by Volkswagen in China could have a profound impact in Sino-German relation. Through these activities, Volkswagen connected the Chinese and German together. It brings western cultures and ideas to China and also contributes to the mutual understanding of the two nations. In this way, it could not only build a positive brand image in China but also helps to promote the cultural exchange between China and Germany.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- The Cultural Revolution had a massive impact on China from 1965 to 1968. The Cultural Revolution is the name given to Mao’s attempt to reassert his beliefs in China. Mao had not been a very self-motivated leader from the late 1950’s on, and feared others in the party might be taking on a leading role that weakened his power within the party and the country. Basically, the Cultural Revolution was a failed attempt by Mao to re-impose his authority on the party and therefore, the country as well. Not only did the Cultural Revolution have a massive impact on China, but many other countries as well.... [tags: Chinese History]
1032 words (2.9 pages)
- What are China’s attitudes towards play. China is the most populous country in the world, with a population over 1.3 billion people. There are many games and activities that children and adults participate in their free time. In the Chinese culture, play is focused more towards educational purposes, however, play is still used for personal growth, wellness, and cultural celebrations. China has a vast amount of indoor and outdoor activities for children, distinct games for adults, as well as recreational and leisure activities to help elders with disabilities.... [tags: China, Tang Dynasty, Gender role, Song Dynasty]
1326 words (3.8 pages)
- China in Transformation is written by Colin Mackerras published in 1998. This is a printed source. This book focuses on major topics in history and it provides a narrative and critical analysis of different perspectives and interpretations. Gives accurate descriptions of how China developed. It is well organized and gives a visual and detailed events and the names of important people. It is a narrative so it gives real life examples and perspectives. It includes multiple perspectives from actual people who were in Mao’s generation, to historians, to professors and those multiple perspectives gives information a more valuable reliable sense.... [tags: Mao Zedong, People's Republic of China]
1265 words (3.6 pages)
- 1) Cultural Shock First and foremost, the most significant change I recall of experiencing was migrating from Nepal and settling in the UK with my family. Moving into a country of different tradition and society offered various challenges. The transition of moving to a completely different country welcomed surprise element of ‘shock’ with a primarily negative aspect of changes (Kubler-ross, 1969). The cultural shock was very apparent and inevitable which resulted in challenges such as adopting the new language, recognising social behaviour and responsibilities.... [tags: Change, Change management, Future, Education]
703 words (2 pages)
- Cross cultural marketing is the process of a company during business in a market in which the cultural of the potential customer is different from the company that wants to sell in that market. These differences can be seen in many different areas, including language, value systems and social morale. In addition the educational level and the style of living must be considered. This essay will focus on what must be done by Company A a United States based company to understand and do business with a cross cultural marketing in France.... [tags: United States, China, Chinese language, Culture]
954 words (2.7 pages)
- ... For instance, such important circumstances as holding the Olympics in 2008 or enrollment into the World Trade Organization in 2001 significantly influenced the promotion of Chinese-English BE in the country. Furthermore, in some schools of Beijing, Guangzhou and Shanghai, which are known as economical and scientific metropolises of China, both English and Chinese languages are applied in educational process. And this trend is observed in different academic institutions and is able to improve the entire Chinese education system (Feng, 2007, ii).... [tags: maintance, foreign, advantages, diversity]
1009 words (2.9 pages)
- In comparison with the status of bilingual education (BE) in the People’s Republic of China, a great deal more is known about its development in the countries of Europe and North America (Feng 2007, vii). Traditional form of BE in this country has a lot of varieties determined by the educational context of students and the diversity of languages spoken in the regions. At the same time, Chinese-English bilingual education becomes increasingly popular in China due to the important global challenges the country faces.... [tags: english, opportunities, materials]
1044 words (3 pages)
- Women in China Traditionally, the family has been the most important unit of Chinese society, and holds true till today. Over the last couple of years or so, new definitions of women's roles have been formed as many Chinese women have received higher education, have joined the work force, begun to compete with men, and become financially independent. Confucianism and the Communist movement greatly influenced the role of women and the family structure in China. Classical literature played an essential part in defining family and the Classical women.... [tags: Papers]
634 words (1.8 pages)
- Issues affecting International Human Resource Management in China “Napoleon called China a sleeping dragon and said there would be woe to the world when the dragon awakes. As the world knows, the dragon is more than stirring.” Introduction The Chinese believe that the Great Dragon ruled the Middle Kingdom of the world for nearly four thousand years. For most of this period China was a great trading nation. Then the dragon fell asleep for two centuries, while China collapsed under the effects of colonialism, until in 1978 Deng Xiao Ping woke the dragon up.... [tags: Human Resources Management Chinese Essays]
3389 words (9.7 pages)
- The Cultural Revolution was the greatest educational incident chronicled in the last hundred years and it took place from 1966 to 1976. Mao Zedong was the leader of the Cultural Revolution and he wanted to bring about the Cultural Revolution by setting goals to form a more affective bureaucracy. The Cultural Revolution was a time when Red Guards fought against a democratic society and the guards attacked an aspect called the "4 olds." The "4 olds" were old ideas, old culture, old customs, and old habits.... [tags: essays research papers]
874 words (2.5 pages)