Perhaps the most persistent and lasting effect of capitalism is the implementation of market thinking within society. As Sandel states in his book What Money Can’t Buy, “the reach of markets, and market-oriented thinking, into aspects of life traditionally governed by non market norms is one of the most significant developments of our time” (7). Sandel’s main argument is the emptiness of morality within modern society, claiming people have become less ethical in that last thirty years due to market-driven society. However, his assertion of loosening morality does not take into account how technological advancement opens ethical perspective. Through inventions that challenges us to apply ethics to fields that did not exist before and through the decreased prevalence of the queue as internet decreases the average time to obtain goods, science expands moral dimensions. Our perspective on morals changes as a result of broadened fields and the decreased prevalence of queue, but new viewpoints should not be confused with corruption simply because it is different from thirty years ago. As we discuss the increasing influence that technology has on us, it also calls to question the amount of power that technology corporations have and their uses of it.
The reader must first understand that morality is a dynamic conception that changes as society evolves. An example would be the free market system. People from capitalistic countries often argue that capitalism is a beneficial system that is natural and inevitable, but also promotes individualism and freedom. On the contrary, zealous critics who believe capitalism increases the financial discrepancy may condemn it as a wholly man-made effort, in wh...
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...etition drives corporations to gain comparative advantage over their rivals by spying on their users. Although internet is still a relatively new field, internet-based companies have already experienced countless lawsuits regarding the intrusion of privacy. As consumers, our growing dependence on technology allows these corporations to know and control every move we take. The section about collecting users’ data under Google’s terms of service exemplifies privacy invasion, but the most alarming part is that we do not care about it for most of the times. We regard privacy less important than the technology we are able to use by simply agreeing to give the data away. It is time we ask ourselves whether technology companies have gone too far in their reach of market domination and whether it “reduce the capacity of democracy to respond to citizens’ concerns” (Reich 131).
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