After a literature review of three studies that explore media adoption, an analysis of in-depth interviews is presented with a focus on the variables of economic, educational, and social characteristics (Bobkowski, 2013). The literature review predicts some of the characteristics of non-adopters but does not fully explore the all characteristics (Bobkowski, 2013). Digital Divide and diffusion of Innovations points out that socioeconomic disadvantaged, less educated, and minorities have less access to internet and are less technologically savvy (Bobkowski, 2013). Also, the literature review points out that non-adopters have less off-line friends than social media users (Bobkowski, 2013). The researchers declare the hypothesis that their findings will reflect those presented by the literature review (Bobkowski, 2013). A hypothesis is a researcher’s best guess of what the result...
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...s of social media. The need for the study arose out of an interest to analyze the non-adopters of social media so that researchers can better understand this group of emerging adults (Bobkowski, 2013). This research used extensive literature review and data sets of surveys as part of the research design. This research could be the starting point to several other analyses of the non-adopter populations on a larger scale. The results suggest that non-adopters share some common socioeconomic circumstances but they fail to answer questions as to why they are non-adopters and how to help bridge the gap. The researchers may benefit from creating their own survey in a future study and conduct more interviews. Further research would be needed in order to look closer at the variables affecting the non-adopters socioeconomic state, and even use a larger sample group.
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