The Impact Of Social Media On Its Users By Manufacturing Desires, Communities, And Audiences

The Impact Of Social Media On Its Users By Manufacturing Desires, Communities, And Audiences

Length: 728 words (2.1 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

ction
To begin, I strongly believe that social media makes use of surveillance to exploit its users by manufacturing desires, communities, and audiences. The goal of this type of media is almost entirely the generation of advertising revenue. Surveillance provides meaning of improving the efficiency of advertising and offering private information that can be exploited by these groups towards other ends. As Andrejevic (2002) suggests, this information is still private, and so it does not constitute the loss of privacy in the modern digital age. However, it place private information in the hands of private corporations. Such as, how it will be used, and how it can be used is a question of some debate. While Andrejevic’s work has proved remarkably prescient, he failed to predict the threats to privacy that might arise if these private corporations ever released their privately held information to other parties, such as the government (243). This has become a more crucial issues in recent years.
The Cycle of Surveillance
Social media makes use of surveillance in several ways. Andrejevic (2002) refers to the cookie, which in many ways represents the simplest and least intrusive aspects of media surveillance. The function of the cookie is to improve the user’s experience when they return by remembering certain preferences. This is an example of surveillance that is focused on shaping the experience of the user. However, these same cookies can be used to not only remember, but predict the user’s preferences. The first use of surveillance provides a website to the user by ‘remembering’ and the second aspect of surveillance uses this provided experience as a platform for advertising that ‘predicts’ what the user wants, based on past beha...


... middle of paper ...


... whether this labor is really free. Certainly, no monetary payment exists; however, users have granted access to a community that they willingly take part in. This could be understood as the exchange taking place. The problem here is that communities, like Facebook, are manufactured and they represent the privatization of “general intellect.” Nowadays, not being a Facebook user can often be social isolation.
Conclusion
In this paper, I argue that surveillance is used by social media as way of driving advertising revenue by creating communities provided to its users (remembering) and improving the efficiency of advertising through targeting (predicting). This alone is not necessarily exploitive, but the ability of social media such as Facebook creates a privatized “general intellect” that makes free labor in the cycle of surveillance manipulation nearly impossible.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Gender Media And Social Media Essay example

- INTRODUCTION Ninety percent of American young adults (ages 18 to 29) use social media (Pew Research Center, 2015). According to Pew Research Center (2015), women are more likely to use social media than men. It is important, then, to consider the impact of young females’ presence on social media networks such as Instagram, Twitter, and Facebook and how these platforms influence decision making processes. RESEARCH TERRITORY Literature in this field has addressed the relationship between a female’s social media use and her perception of self (i.e....   [tags: Social media, Sociology, Research]

Better Essays
964 words (2.8 pages)

Essay Social Media Has A Positive Impact On Society

- Social media is a web-based tool that allows people to communicate, share interests and activities and consume information. There are many types of social media such as virtual games, publishing websites and communication websites. In “Connectivity and Its Discontents,” Sherry Turkle talks about how technology has taken over communication. In “Mind over Mass Media,” Steven Pinker talks about the growing controversies of technology and media. In “Reality is Broken,” Jane McGonigal talks about how games can bring a change to the world....   [tags: Communication, Better, Media, Feeling]

Better Essays
862 words (2.5 pages)

Essay about Social Networks and Social Networking Sites

- Introduction The world has evolved into a technologically savvy and dependent society with the Internet readily available to many. Convenience and connection are vital to individuals, especially within the United States. Social networking sites have progressed to fit the demanding desires of today’s technological era (Albarran 118). The progression from the first social networking sites, such as Friendster or instant messaging, to the sites used today, such as Facebook and Twitter, has made a significant impact on society....   [tags: Facebook, Social Media, Twitter]

Better Essays
3619 words (10.3 pages)

The Media vs. the Message Essay

- 1. Media literacy is when a person consumes media, and understands not only the message, but the influences and implications, or hidden purposes of a message. Originally I figured media literacy was being able to understanding the meaning of media messages. However, I now understand that media literacy in not only understand a message, but knowing what impact it is meant to have on the consumer, what the message sender is trying to convey, and what they are actually conveying. Also media needs to be purposefully and carefully consumed....   [tags: Role of the Media]

Better Essays
1517 words (4.3 pages)

The Impact of Social Media on New Zealand Society Essay

- 1. Introduction The aim of this report is to analyze the impact of social media to New Zealand society, and give the suggestions regarding both on how to improve the positives impacts, and how to minimize the negative effects it may bring about. Social media is the fruit of the current Web 2.0 technology. It is a series of organized applications which need to have internet connection to realize their functions of producing and interchanging of the contents generated by users (Kaplan & Haenlein, 2010)....   [tags: Twitter, Facebook, Instagram, YouTube]

Free Essays
1258 words (3.6 pages)

The Impact Of Social Media On Our Lives Essay

- Abstract Technology serves many of our daily needs, purposes and desires. Technology and social media have become something that we cannot live or function without in many of our daily tasks. Countless technological advances have increased our quality of life in many respects, but as with what is good and beneficial there are also bad aspects associated with the overabundance and intrusions of technology in our daily lives. Social media is one of those tools that can have a lot of beneficial applications associated with it, especially in the areas of law enforcement, and enhancing community relations with law enforcement organizations....   [tags: Police, Law enforcement agency, Computer]

Better Essays
2266 words (6.5 pages)

The Impact Of Social Media On Human Society Essay

- Essay 3 Rough Draft #1 Advances in technology have evolved at a phenomenal rate, unpredictable to humans only a couple of decades ago. While we may not be flying to work in our jetpacks or being tended to by our robotic butlers, we have successfully created social networks capable of connecting societies at a single tap of a screen. In a matter of seconds human beings are capable of posting, tweeting, and liking ideas with millions of people connected throughout the globe. With the aid of social media, “memes” have become more and more successful in their attempt of replication....   [tags: Sociology, Human, Twitter, Protest]

Better Essays
1024 words (2.9 pages)

Essay on Social Media And Its Impact On The Economy

- 99% OFF BIG SALE!!. Over the past few century’s consumerism has grown from small time advertisements to mass scale commercialism through current electronic devices. Products have been easier to obtain, as more people continue to buy a products markets grow. Great deals lead to big savings and overall, happy customers. Every person benefits from good deals, not just the customers but the employees serving too. If there are consumers, there must be servers to engage in helping those customers get what is need....   [tags: Advertising, Brand, Marketing, Demography]

Better Essays
1324 words (3.8 pages)

Media 's Influence On Body Image Essay

- Media is like a mirror; it portrays an image which is interpreted by the consumer. Through the access of a mirror, anyone has the ability to interpret what they see. Similarly, the media acts as this model of foundation to shape what people desire. A mirror allows people to observe the progress developed by the mind and tweaked to fit what the media wants. However, this influence the media holds promote immoral ideas that anyone is never sufficient enough, most notably seen through body image. Body image can be defined as a multidimensional construct encompassing self-perceptions and attitudes regarding one’s physical appearance (Tomas 48)....   [tags: Sociology, Mass media, Physical attractiveness]

Better Essays
818 words (2.3 pages)

Essay on Media Influence Upon Modern Society

- The Mass Media is a unique feature of modern society; its development has accompanied an increase in the magnitude and complexity of societal actions and engagements, rapid social change, technological innovation, rising personal income and standard of living and the decline of some traditional forms of control and authority. There is an association between the development of mass media and social change, although the degree and direction of this association is still debated upon even after years of study into media influence....   [tags: Television TV Media Film]

Better Essays
2715 words (7.8 pages)