The Impact Of Social Marketing On Society And Its Most Relevant Implications

The Impact Of Social Marketing On Society And Its Most Relevant Implications

Length: 1344 words (3.8 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Introduction

Is it possible to achieve improved social change by facilitation and implementation of more effective solutions through social marketing? This paper aims at exploring and discussing the impact of social marketing on society and its most relevant implications seen in consistent behavioural changing or maintaining of the same behaviour through people orientated approach. Furthermore it provides an introduction to the concepts and examples in relation to social sustainability influenced by an efficient social marketing and whether adapting other techniques from other disciplines are necessary to achieve a successful outcome. Concurrently the use of OBAMA model providing social marketers with elementary structure and guidance for possible approach to social marketing will be examined and evaluated.Last but not least it will not only discuss a theoretical research but also a practical application in order to understand concepts used for designing marketing schemes.
Since this paper aims to serve as the overview for the analysis and discussion of the application of qualitative content of social marketing, the scope is rather narrow. Besides , due to the limited scope of this paper influenced by my own research in the area, the focus will mainly be on the structure of social marketing and its nature to tackle problems of the society and having potential capacity to achieve social good.
This paper may contribute to comprehension of social marketing capability which has a potential to lead towards improved behavioural change and social marketing perceived as an interaction among all parties involved within the scope of marketing.

Description (definitions)

When talking about the concept of behavioural change targeted on...


... middle of paper ...


...ned and systematic process which develops certain activities for the purpose of changing or maintaining the behaviour of consumers in sustainable and cost effective way. This decision based process helps to answer some crucial questions considering the “OBAMA” behaviour model that every marketer should implement:

1. Onlookers – the target audience working with, the marketers need to have a comprehensive understanding of their audiences, their perception and perspective
2. Behaviour to achieve or influence – it must be unambiguous what exactly the marketers would like the audience to do
3. Approach and Attitude to achieve it – the proportion of advantages of the final consumer 's behaviour should always be higher than the proportion of costs or disadvantages
4. Monitoring the outcome
5. Adapting to the possible changes – aligning discrepancies with the core ideas.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Traditional Media is Still Relevant in Today’s Society Essay

- ... As stated above, traditional marketing plays an essential part in the success of a company. However, new media provides people with the element of surprise. One example would be Beyoncé. Beyoncé release her album “XO” on 13 December 2013 (Hampp), with no prior marketing done on traditional media such as radio or television shows. Rather, she used the social media site “Instagram” to get the word out about her new album (Bullas). Even though no marketing whatsoever was done on traditional media and no one knew about the dropping of the album, she managed to sell an astonishing 828,773 copies on iTunes in a span of three days, which broke iTunes record (Rahman)....   [tags: marketing, marketers]

Better Essays
621 words (1.8 pages)

Marketing Analysis : Content Marketing Essay

- 2.1.3 Summary In summary, content marketing in an aspect of marketing communication area could be considered as a part of marketing promotion strategy that brands provide free quality content to the prospect customers. In terms of the quality content, it means the valuable information that could engage the target audience in various perspective, for example, relevant content or authentic content. Thus, content marketing is associate with pull marketing approach rather than push marketing that involves with the sales oriented promotional tools....   [tags: Marketing, Target audience, Generation Y]

Better Essays
1541 words (4.4 pages)

Green Marketing Essay

- 3.5.2 Green Marketing Peattie, (1992) defined Green Marketing as: ‘The management process responsible for identifying, anticipating and satisfying the requirements of customers and society in a profitable and sustainable way.’ Even though this definition goes almost two decades back, the meaning of this discipline remains faithful to the previous idea, what has changed throughout these years is the fact that the environmental conditions have worsened and deepened, creating a stronger necessity for green marketing and related areas to step up....   [tags: Marketing ]

Better Essays
1096 words (3.1 pages)

Marketing in Today's Business World Essay

- We often hear people talk about marketing and some of its functions. But what does the term ‘marketing’ actually mean. Various definitions have been suggested. In 1976, the Chartered Institute of Marketing described marketing as ‘’the management process that identifies, anticipates and satisfies customer requirements profitably’’ (Watkis 2008). This definition suggests that research is vital in determining market necessities. Marketers must be in a position to predict what future consumer needs and wants will be to be in a better position to offer products and services which offer complete customer satisfaction....   [tags: Marketing, Business]

Better Essays
1091 words (3.1 pages)

Questions On The Marketing Mistakes Essay

- five-marketing-mistakes Knowing what obstacles you could face along the way helps you avoid them easier. The same thing applies to marketing. Whether you’re a start-up or a large business, you must always watch your step and hum the planning-ahead mantra. Do you want to find out what it’s like to have a fruitful and productive business. Then stick with us and try not to make any of these marketing mistakes that could potentially ruin your business. Know What You Sell Above anything else, you should know your product by heart....   [tags: Marketing, Sales, Selling, Marketing strategy]

Better Essays
1067 words (3 pages)

Branding And Marketing Strategy Of Branding Essay

- Abstract In this research paper, I have included the importance of branding in the strategy of the company. Branding theory and practice evolved in the latest years, being considered a valuable marketing investment. Branding is essential in creating value for the products of a company. Branding is important because it gives meaning to the consumption process. Companies understood that selling without the presence of a strong brand is much more difficult. I realized an intersection of the branding and marketing strategy theories....   [tags: Brand management, Brand, Marketing, Branding]

Better Essays
811 words (2.3 pages)

The Ethics Of Marketing Communications Essay

- Introduction: Using verses and slogans that make your minor business sound eye-catching and tempting, even when your message uses slogans that amplify and expand, is common in marketing world. But if this cross the line by misstating facts or making misleading claims, your company will lose the respect of your consumer and you will face legal problems. That’s why understanding the basics of ethics in marketing communications is necessary. This will help you keep advertising, promotional activities and public relations legal and ethical....   [tags: Advertising, Marketing, Deception, Graphic design]

Better Essays
1022 words (2.9 pages)

Essay on Implementing Personal Marketing in Your Life

- Many of us are unhappy in promoting our skills or in taking action in making other people aware of our talents, products and services. We all secretly have some idea that we are good but secretly hope that we will be discovered and whisked away to a life of fame and fortune. This as you can imagine rarely happens, but its easier to believe this than indulge in self-promotion, a form of "conceit and vanity" which is what our parents have warned us against. (How can I overcome this) Like many of the competencies involved in the E factor the first thing to do is to accept that developing personal marketing as a skill would be acceptable....   [tags: Marketing]

Better Essays
1409 words (4 pages)

International Marketing Essay

- Introduction Marketing across cultures around the world is increasingly becoming a thriving business with the fast-speed globalisation nowadays. The Four ‘Ps’ of marketing, namely product, price, place and promotion, include most of the elements of marketing decision-making. However, socio-cultural factors, in considering the combination of marketing strategies, will always run through them. Socio-cultural factors have a huge influence in people's concept of product and buying behavior. Lack of cultural awareness not only can lead to a decrease of product sales, but can even collapse the company’s whole international image....   [tags: Marketing, social, cultural factors]

Better Essays
2141 words (6.1 pages)

Marketing Strategy and ECommerce Essay

- Marketing Strategy and ECommerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor involved in these technology issues is the use of the Internet as a major issue to modern organisations....   [tags: GCSE Business Marketing BTEC Coursework]

Free Essays
4464 words (12.8 pages)