The environmental psychologist focuses behavior in two dimensions which are: Approach and Avoidance (Turley & Milliman, 2000). A famous study by Mehrabian and Russell (1974) also classified all behavior as approach and avoidance. Approach is all the positive behaviors that directed to an environment.
As research focus is on the retail environment, this will include desire to interact with others in the store, enjoy the environment of the store, patronage intentions, recommending the store to friends. Where as avoidance behavior would be opposite to approach (Donovan & Rossiter, 1982). Zeithaml (1996) defines behavior intentions as “The customer’s willingness to provide positive word of mouth, to visit the restaurant again in the future, to stay longer than anticipated, and to spend more than anticipated”. Further focusing on the approach and avoidance behaviors can generate four different outcomes such as: (1) a wish to remain or depart; (2) a desire to explore and interact or a tendency to want to leave and not explore the store; (3) a desire to communicate with others or to ignore them; and (4) thoughts of happiness or unhappiness (Hoffman & Turley, 2002), (Chebat & Michon, 2003).It is a human nature that if a consumer build up a greatly positive or negative experience with a retail store .It will results in approach or avoidance behavior in the future (Zavotka, 2007).Turley & Milliman (2000) also found out that there is significant relation between atmospherics and shopping behavior.
The term atmospherics is defined as dissimilar environmental elements that can be deliberately control by the retailers and helps to enhance the retail store atmosphere in such a way that it provides a positive experience to c...
... middle of paper ...
...omplex stores their pressure levels decrease, their energy increases, and their positive feelings increase. The complex aesthetics related to the elements of design including color and textures and negative feelings for simple retail environments .He used pre-felling survey and post feeling survey and gathered the data from four retail stores (DKNY, Banana republic, Urban Outfitters and Berlyne). She applied descriptive statistics as frequencies and tables for the analysis of data (Zavotka, 2007).
Backstroma & Johansson (2006) wrap up their study that the retailers need to focus more on traditional values such as the behavior of their personnel, which is not captured by the retailer’s occasionally. So they find the gap that more and more attention of the retailers comes towards technology side now a days, the result is that they are ignoring traditional aspects.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- It was discovered that creating a change atmosphere is very expensive especially for chain stores. As they have uniformity in their designs for all retail outlets so it is very difficult for retailer to differentiate or competes with up coming rivals. According to scholar, “Spatial layout” of the physical surroundings is more important and he defines this term as Spatial layout refers to the ways in which equipment, tools, and furniture are arranged, the dimension and form of those objects, and the spatial associations between them.... [tags: Consumer Behavior ]
1719 words (4.9 pages)
- A recent research results that specialist store (Malls) earn more attention than normal stores. Furthermore they did not find any significant impact of event themes on store choice decisions (Sands, Oppewal & Beverland, 2008). A study explored behavioral intentions and how they respond in the environment of a retail store. Therefore gap has been identified that the future research should be focused on physical surroundings where the consumers buy goods/services, have social interaction and gain consumption experience (Bitner, 1990).... [tags: Consumer Behavior ]
1137 words (3.2 pages)
- VIII. METHODOLOGY This research was carried out across two cities of Pakistan namely Islamabad and Rawalpindi. The aim of this study was to identify the impact of interior atmospheric of a retail store on consumer behavioral intentions. Population selected were therefore were the customers who are into shopping. The target population was the customers who were located in the area of Islamabad and Rawalpindi. Convenience or non probability sampling was constructed which was more feasible of getting the information from the random buyers.... [tags: Consumer Behavior ]
1047 words (3 pages)
- Running head: Situational Influences on Purchasing Behavior Situational Influences on Purchasing Behavior Abstract There was an investigation in an attempt to understand what situational influences affect purchasing behaviors of consumers. Fifty subjects were asked to complete a survey in determining what attributes affect the decision to purchase a product. The effect of purchase was based on three different times of day: morning, afternoon, and evening.... [tags: essays research papers]
1886 words (5.4 pages)
- Food placement plays an important role on the consumer’s behavior which is believed to maximize their impulses to buy store items. Location of store items have an influence on consumers. For example, items that are easily accessible give the consumers a positive image or feeling which tends to guide the items purchased. Additionally, atmosphere characteristics has a greater influence in the behavior of individuals. For example, the width of the aisles, the music, and lighting draws the consumer to purchase more at stores based on psychological studies.... [tags: Nutrition, Food, Supermarket, Nutrient]
1127 words (3.2 pages)
THE RELATIONSHIP BETWEEN ATMOSPHERIC ELEMENTS AND CONSUMER BEHAVIORAL INTENTIONS: THE CASE OF RETAILING SECTOR
- THE RELATIONSHIP BETWEEN ATMOSPHERIC ELEMENTS AND CONSUMER BEHAVIORAL INTENTIONS: THE CASE OF RETAILING SECTOR Abstract The purpose of this study is to find out the significance of atmospheric variables with respect to consumer behavioral intentions particularly in the Pakistani environment. The behavioral intention is explained with the helped of four dimension first is recommending to the friends and family, willingness to revisit the retail store, wish to stay longer and willingness to spend more at a particular retail out let.... [tags: Consumer Behavior ]
2470 words (7.1 pages)
- Most retailers know that the appearance of their stores plays a big part in determining consumer behavior. As such, they seek to use it to their advantage. Sport Chek sells various types of sports merchandise mainly to middle and upper class citizens of Canada. The company has many stores and online portals. The design of the stores communicates to customers that goods in the store are of high quality. Therefore, customers come with the expectation to pay a premium. The main elements that the store uses to influence consumer behavior include the choice of construction materials, careful choice of colors and shapes, and creative use of lighting.... [tags: channel strategy, consumer behavior]
1901 words (5.4 pages)
- Environmental influences The environment at large plays a significant role in individual development and career ideations/opportunities by providing both planned and circumstantial experiences. Each facet of one’s environment -geographic location, natural events, primary spoken language, technology, etc.- interact with the individual to create a uniquely influencing atmosphere (Krumboltz, 1976; Feller & Honaker, 2001). The social climate of one’s surrounding community determines the availability of resources, networking opportunities, social and/or cultural support systems, language development, and the promotion of certain values/practices.... [tags: Learning, Environment, Behavior]
1531 words (4.4 pages)
- The main conflict Connor was afflicted with is society desiring to get rid of the “problem child” by having him unwound. Besides Ariana-Connor’s girlfriend, Sonia, and the Admiral, everyone wants Connor dead due to his intolerable behavior, resulting in a man verse society conflict. For instance, Ariana’s parents remark about their disapproval of Connor by saying, “We always knew he’d be an Unwind, you should have stayed away from that Lassiter boy” (Shusterman 5). Connor only had two options. He could have run from the Juvey Cops, his parents, and the reality that he’d probably end up being unwound or he had the option to give society their way by giving them exactly what they desired; to h... [tags: problem child, behavior, unwound]
696 words (2 pages)
- Diversity: Individual Behavior Impact Individual behavior is the pattern of behavior, thought, and emotion, unique to an individual, and the ways he or she interact to help or hinder the adjustment of a person to other people and situations (The Columbia Encyclopedia, 2001). Within organizations, diversity can positively or negatively impact the behavior of individuals. Organizations are responsible and held accountable for making the overall work environment conducive for all within the diversified setting.... [tags: Work Diverse Behavior Essays]
1487 words (4.2 pages)
- Draft of RRL for Defense
- The Australian Government’s Implementation of the Economic Stimulus Plan
- On Vagueness of The English Language and a Proposal to Remove It.
- The Process of Language Acquisition in Childhood
- The Impact of Interior Atmospheric of a Retail Store on Consumer Behavioral Intentions
- Standardization of Computer Forensics through Legal and Procedural Enhancements