Impact of Retail Brands in High Street of the United Kingdom Essay

Impact of Retail Brands in High Street of the United Kingdom Essay

Length: 3269 words (9.3 double-spaced pages)

Rating: Powerful Essays

Open Document

Essay Preview

Background of the problem
Retail brands flock the High Street in the United Kingdom that come from within the country and others are imported. Many brands from the American markets prevail in the High Streets due to the increased profit margin resulting from the trade. The American retail brands still increasingly move in despite the slowdown in the rate of customer spending in the country, for instance, in April 2011urban fitters in the United States indicated an increase in the number of stores in the United Kingdom High Streets. This resulted in an increased competition on the retail brands among these streets therefore calling for the companies and the businesses to improve the quality of their products to attract more customers. In addition, the employment opportunities in the United Kingdom increased, increased in the government revenue due to taxes, and increased customer satisfaction resulting from the many varieties of the products.
The advancement in technology and globalization enabled many organizations to open up retail shops in the High Streets as it had the potential of fetching more revenues. The research aims at investigating the impact the High Street retail brands create in the economy of the United Kingdom. The research methods put in place assist in the realization of the objectives after gathering the relevant information.
Statement of the problem

In the United Kingdom, High Streets refers to the well known areas where most business operations take place and shows an improvement on sales and as such retail brands had a good opportunity to trade high in the markets. The introduction of the retail brands in the High Streets lead to increased competition from other products since the b...

... middle of paper ...

...ive Research In Student Affairs. Journal
Of College Student Development. Vol, 33.
Ranchhod, A. 2004. Strategic Marketing in Practice. Chelsea: Sage Publications, p. 205
Reynolds, J. and Cuthbertson, C. 2004. Retail Strategy: The View from the Bridge. Boston:
p. 238
Saunders M, Lewis, P. and Thornhill, A. 2009. Research Methods for Business
Students. Fifth edition. Manchester: Prentice Hall, 18
Silverman, D. 2006. Interpreting Qualitative Data: Methods for Analyzing Talk, Text
and Interaction. Third edition. London: Sage, p. 11
Sullivan, M. and Adcock, D. 2002. Retail Marketing. London: Prentice Hall, p. 13
Varley, R. 2006. Retail Product Management: Buying and Merchandising. Oxford: Harvard
Business School, p. 179
Zentes, J., Morschett, D. and Schramm-Klein, H. 2007. Strategic Retail Management: Text and
International Cases. London: Wiley, p. 124

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Business Analysis : Burberry & Sons At Winchester Street Essay

- History A native of Surrey, England, Burberry was born on August 27, 1835 at age 21, he established his own clothing line, T. Burberry & Sons at Winchester street in Basingstoke. He produced durable, breathable garments guaranteeing freedom of movement and impermeability by wind and rain. The founder of Britain’s widest selling brand of luxury clothing, accomplished his design goal of making comfortable, functional outerwear. He is the inventor of gabardine, a tightly woven fabric that outfitted polar explorers in the early 20th century and in more casual outerwear for later generations....   [tags: Brand management, Brand, Branding, Burberry]

Powerful Essays
1910 words (5.5 pages)

The Global Diversity Is Disappearing Essay

- ‘Advancements in transportation and communications are bringing people from all over the world in closer contact with each other, the world is shrinking’ (Atma Global, 2011). There are different views of globalization. ‘Cowen thinks globalization makes culture diverse and quality, rather than turning everything into homogenised pap’ (Cowen, 2003). However, Baber argue that ‘the world is seen as monolithic, secularist, materialist homogenisation of culture, because of globalization’ (Baber, 2003)....   [tags: Clothing, Fashion, Haute couture, High Street]

Powerful Essays
1628 words (4.7 pages)

The Failure of High Street Retailers Essay

- Based on retail change theories, explain the failure of high street retailers. A Case Study of Comet The recent financial meltdown that started unfolding in 2008 had a massive toll on businesses and impacted economies around the world. Adversities of the economic fallout were felt by a plethora of business sectors. Starting from the financial sector, the contagion then moved to the automobile sector, and later infected a number of downstream industries that owed their business viability to easy access to cheap credit that characterised the pre-crisis macroeconomic environment of the developed world....   [tags: Death of High Street Retailers]

Powerful Essays
3188 words (9.1 pages)

Essay on Street Gangs in the United States

- Street gangs in this country can probably be traced back to the first wave of Europeans who migrated to the colonies for a better life for themselves and their families. Many of the first gangs were formed as a means of self protection, with the thinking that there is simply strength in numbers. The missions of gangs in today’s society have grown and emerged to include many violent criminal avenues, including drug trafficking, prostitution, money laundering, and extortion but the original thinking that there is strength in numbers remains true....   [tags: gangs, USA,]

Powerful Essays
1393 words (4 pages)

Essay about Failure of High Street Retail Shops

- Among the many failed retail stores that closed shop in high street is Comet, an electronics retail chain in the United Kingdom. Comet was founded in the year 1933 and was publicly listed in 1972. It was later purchased by Woolworths, itself owned by Kingfisher. In the year 2003, it was later operated under Kesa Electricals, which would later sell it to OpCapita, a private equity firm, in the year 2011. The company was put under administration in the year 2012 due to the challenges being experienced in high street as well as the impacts of the economic recession at the time....   [tags: Failed Retail Shops, Electronics Retail Chain]

Powerful Essays
1969 words (5.6 pages)

Luxury Brands and Lifestyles, Values and Attitudes of Modern Society and Culture

- Luxury Brands and Lifestyles, Values and Attitudes of Modern Society and Culture “Luxury is a necessity that begins where necessity ends” Coco Chanel The display of luxury signifies individual power and achievements. The manner which people dress reflects economic, political, social standing and self worth. Christian Dior quoted “it seems to me that women and men instinctively yearn to exhibit themselves”. Luxury in the fashion industry is usually defined in elements as: silk, gold, silver, and precious stones....   [tags: Luxury Brands Marketing Business]

Powerful Essays
1835 words (5.2 pages)

Marketing Strategies Of Foreign Multinational Brands Fail Essay

- With globalization on the rise more companies are spreading their wings and are expanding their business overseas. In order to capture sales in both local and foreign markets a company must market itself and its products and/or services to potential consumers. When choosing a marketing campaign many factors must be considered. On factor that is often overlooked though, is how culture can affect whether or not a marketing campaign will be successful or not. This can be a costly mistake. One must consider not one but all of the different cultural aspects of a nation in order to be successful....   [tags: Marketing, Advertising, United States, Culture]

Powerful Essays
933 words (2.7 pages)

Street Dancing In Salt Lake Essay

- Could you imagine having the title of originating street dancing in Salt Lake City. Being famous for starting a brand new attraction in Salt Lake City. I can, and I have the power to do it. Street dancing in Salt Lake City can involve into something great, into a huge exciting attraction. I know Salt Lake has what it takes to bring dance talent to the floor. Salt Lake is growing in population more and more every day. Not only the population, but Salt Lake has a huge rave scene, full of thousands of diverse people who none stop dance threw out the night....   [tags: dancing, street dancing,]

Powerful Essays
1479 words (4.2 pages)

LGBT Rights on Wall Street Essay

- Two important trends facing Wall Street are its expansion of LGBT employee rights over the past decade and its entrance into non-traditional banking centers. These trends are interrelated and deeply affect the LGBT community. As Wall Street has greatly improved its treatment of LGBT employees, it has an opportunity to share this accepting attitude as it expands into new markets. The 1980s were notorious for rampant homophobia on Wall Street, where traders routinely screamed “faggot” on the trading floor and a closeted culture prevailed throughout firms....   [tags: Wall Street, Employee, Trends]

Powerful Essays
879 words (2.5 pages)

Essay about The House on Mango Street

- The House on Mango Street This book is so powerful because Sandra Cisneros gives a first-hand account of the everyday magic and misery of young Esperanza, simultaneously applying themes of her desire for escape and love for the people and bittersweet childhood of Mango Street. In many other novels of this sort, the dialog comes across as an extended complaint, a long and tiresome negative report of how down-trodden and hopeless is a given situation, and how arrogantly nonchalant are those who benefit from or cause it....   [tags: House Mango Street]

Free Essays
451 words (1.3 pages)