Impact of Product Design
Consumers wants, industry demands; all organizations are faced with the having to create the best new product or service to stay competitive. In the quest for the perfect products, there are a lot of issues and risks that an organization must consider. One of those is how the product or service will impact the operations and supply chain. Throughout this paper the author will show how the design of the product impacts the operations and the supply chain, the importance of design process, the connection and relationship to the production process, the strategic options, and the differences between products and services. Impact of the Design
Product designs have a huge impact on the supply chain and operations,
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p159) Basically, it is a transformation of an idea, a need, or a want by the consumers into a product that satisfactory. Like any process there are stages to the design process and those consist of idea generation, feasibility study, rapid prototyping, the final test, and then the launching of the new product. Each stage of the process is important to the completion of the final product and will help identify if the product design is in demand, if there will be market appeal. It will show how aesthetically it will be for the consumers or industry. It is also important to design for costs and profits to understand how it will be produced and to eliminate flaws in the design through testing.
The Connection
When it comes to the decisions of the new product design and the production process there is a continuous interaction between them. They are directly linked together and those decisions cannot be made separately of one another. The continuous interaction means that product design is influenced by design of production process and similarly, production process design is influenced and changed by design of product. Each step is directly linked to other areas of the organizational aspects such as equipment required, the layout of the facility, and the organizational structure.
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In order to stay competitive a company must create new products and services. However, there are many things for a company to consider when deciding to create a new product like, what will be the impact of the design on the organizations supply chain. The organization must have a clear understanding of the importance of the design and how the design connects to the production process. The organization needs to determine if outsourcing is the way to go or to be completely vertically integrated in the production of the
...design are lower than other competitor’s. For example, they have ultra fast computing power but our brand just has high speed computing power. Thence, some competitors which Workhorse chose their product are just they want and need.
For instance, Primark 's products offer customers clothing as a base product, of witch actual benefits are being to be cheap and trendy, and they may have some return policy as augmented benefit in case of defects. Each product may be realised following a new product development process to improve its success rate (Harris and Schaefer, 2015, p.43-47).
The idea is that the designer first establishes rules and relations by which design components are connected to minimize the time and effort consumed in modifications, and to provide multiple solutions that could not be reachable by traditional methods. The parametric approach has been studied and analyzed by numerous academics and designers (Araya, S., 2006, pp.11-12; Gane, V., 2004, p.54; Hudson, R., 2008, pp.18-19; Llabres, E. and Rico, E., 2016). Most of them coincide describing it as a series of phases, which increase in the level of detail and precision, as they involve from preliminary concept to construction. Herein, the parametric design process starts with Design Exploration, in which background data and design problems are determined, including the design objectives, variables, and constraints. The second phase, Design Development, includes possible solutions for design problems and manipulations of design instances. Generation of alternative solutions are reviewed and evaluated in the Simulation / Evaluation phase, to satisfy project goals, and previously built constraints. After these explorations, a development is considered one single direction in the Manufacturing / Construction phase (Araya, S., 2006, p.12; Gane, V., 2004,
Traditionally, Dansk Designs followed a strategy of differentiation. When a firm follows this strategy, they create differences in the firm’s product or service by creating something that is perceived as unique and valued by customers. Differentiation can take many forms, including prestige or brand image, which Dansk decided to implement. Their product line consists of eight product categories, which include flatware, china, linen, glass, decorator cookware, and wooden bowls and trays. Their products are of high quality and are highly priced. Dansk was able to achieve a differentiation advantage because their price premiums exceeded the extra costs of being unique. Dansk is able to create these unique products because of the talented designers they employ, including Jens Quisrgaard, Niels Refsgaard, and Gunnar Cyren. Another competitive advantage of a strategy of differentiation is the ability to deal with supplier power. There is a certain amount of status associated with being the supplier to a producer of differentiated products. Dansk’s principal supplier, Richard Nissen, has enjoyed working with Dansk because he believes they have been able to “preserve the handcrafted nature of the products”.
The business model for IDEO began as an open-minded place to design, develop and manufacture new products. The last 20 years of proven product design driven by innovation has translated into profit margins for their clients and continuous refinement for IDEO’s process. IDEO pioneered “concurrent engineering” where design and engineering work together to produce aesthetically pleasing products that are also highly functional. This was different from many other similar companies that placed more emphasis on the industrial design than the engineering. IDEO’s strengths grew out of the ability to master this ability with high tech clients. Corporations came to IDEO because they had a proven system of developing the best products through using their key ingredients for innovative strategy.
Therefore, the organization should take a strategic growth-oriented and reverse type combine. On the one hand, the use of outsourcing and vendor competition to reduce costs in order to compensate for management and manufacturing inefficiencies, pay attention to controlling costs; On the other hand, combined with the advantages of their own technology, innovation, branding and marketing and other aspects of the product 's high school three grades are low pile of competitive products, consumer electronics growth to seize the opportunity to obtain efficient growth performance, and further expand market
One main item that could affect design is the concept of liability. In today’s day and age, organizations are quick to lay blame on an individual instead of looking at process improvement. For example, a manufacturing organization that identifies how to improve processes to avoid/correct seeing defects would strengthen the loyalty of its workers vs. one that identifies individuals to blame. Most new design is reviewed
Innovations are traditionally categorized into solely two groups, radical innovation and incremental innovation. However, Henderson and Clark felt that these two groups provide little insight on minor innovations that creates tremendous impact on the industry. Therefore, they bring forth a concept called architectural innovation, to classify innovations that modify the way in which components of a product are linked together while keeping the fundamental design concept the same. It is essential for firms to recognize the importance of architectural innovation in order to stay competitive because the failure to distinguish this innovation will result in the loss of market shares as shown by the example of Kasper and Canon.
This has elevated the issue of competitiveness of the supply chain installed in this country, whose ability to survive in the near future is in question due to perpetual increase on imported products. The future of this industry and the products sold in Brazil will not only be affected but it will slowly affect the local design parts, systems and end products’ capacity.
In conclusion, aesthetic and function play a significant part when it comes to industrial design. Although some believe design should be purely focus on aesthetic meanwhile the others believe design should be functional while has an appealing appearance. The research material clearly support the idea that design being function while visually appealing. To achieve that which requires involvement in various stages of design process and requires enormous amount of design thinking processes as well.
The design and development of new products involves transforming a potentially-viable market opportunity into a tangible product distributed for the pursuit of selling to consumers (Krishnan and Ulrich 2001). In order to design a product that will be considered valuable and of benefit to consumers, it is necessary for the designer to understand what drives consumer needs and expectations and what will influence consumption behaviours. Because new products are critical for many businesses to achieve financial growth and build competitive advantage (Pitta and Pitta 2012), design of a product requires much more emphasis and consideration placed on consumer behavioural aspects, such as emotional responses and perception, to give consumers a sense
Firstly of all, acquiring new products ensures development and technological advancement, through research. The manufacturing or production process refines designs and development to produce consumer products which are more ‘intelligent’ and convenient for people. For instance, the range of Samsung Galaxy mobile phones have become more sophisticated and integrated to the lives of people and as said, it is “Designed for humans, it goes beyond smart and fulfills your needs by thinking as you think, acting as you act” (Samsung 2012)
...he organization. The output of the design group’s efforts is detailed drawing and other specifications, which assist the succeeding groups for effective usage of the raw materials into a finished product. This information is also important for the product
...change production planning and control, and supply and payment process, when firms provide customized products.
Innovation in products or services: Product/service innovation is oriented toward improving the features and functionality of existing products and services. Service innovation is about making changes to products that cannot be touched or seen and they are often associated with work and recreation (Rubalcaba, 2013). If Product life cycles become shorter business survival will depend on new product development and increasingly on the speed of innovation in order to develop and bring new products to market faster than the competitors (Jonash and Sommerlatte 1999). From a commercial perspective, the attraction of product innovations is that the novelty of a new product persuades consumers to make a purchase and these leads to an increase in effective demand which leads to an increase in profits..