Essay on Impact of Political Advertising

Essay on Impact of Political Advertising

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Political advertising is a part of American politics that has been around for as long as this nation has existed. Yet, in 2003, a Washington Post article titled, "Unconventional Wisdom" by Richard Morin advocates that emotional manipulation through televised media is something that is new. It should be considered common knowledge that these advertisements have specific agenda to convince and influence the emotions of the viewer be telling half truths and using images with specific sound effects to generate desired emotional responses. It is obvious that political ads are not meant to educate at all but are just another medium to influence voters through emotional impact. But this should not be something that is considered new. Throughout all American history political parties have been playing to the emotions of the voter to achieve agendas. To understand how this is possible it is important to look at how political advertising is meant to be used and how it affects people that are exposed to it and how powerful of a tool it actually is. Next, it is advantageous to understand the history behind political advertising that has become such a major part of American culture. Finally, even with political agendas behind political advertisements there are positive side effects to their attempts at motivating the viewer to vote a certain way, including the spread of information that would otherwise never be shared. As long as the concentration is not on the negativity of such ads and the messages contained in them are taken in context then this American tradition of political mudslinging and cheerleading should be able to stay.
In the article, "Unconventional Wisdom", Richard Morin writes about the interesting findings of PhD ...


... middle of paper ...


... grain of salt' then this American tradition of political mudslinging and cheerleading is here to stay.



Works Cited

Gaski, John. "The Washington Times." 29 October 2010. Positive effects of negative political ads. 15 September 2011 .

Jamieson, Kathleen Hall. Dirty Politics: Deception, Distraction, and Democracy. New York: Oxford University Press, 1992.

Lynda Lee Kaid, Juliana Fernandes, David Painter. "Effects of Political Advertising in the 2008 Presidential Campaign." Sage Journals Online (2011): 437-456.

Morin, Richard. "Unconventional Wisdom." Washington Post (2003).

Wilmer, John. "Do negative political ads really work?" 28 October 2010. KWWL. 15 September 2011 .

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