Mentioned earlier is the existence of the different kinds of media with regard to the field of advertising. Back to the year 1729, print advertisement found its way to the world. Philadelphia Gazette, started by Benjamin Franklin, is one of the earliest print publications in history. It already offered services of promotion ranging from products to human slaves. Print advertisement was successful in dominating the advertising arena but the birth of other media advertising forms is unstoppable. Radio advertising came in the 1900s and television advertising took over in the advent of black and white television in 1940s (Reed, 2012). Recently, internet emerged to the world of advertising. People nowadays enjoy full access to the mentioned media trigg...
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Papazian, E. (2006). WHY MOST INTERMEDIA AD IMPACT STUDIES HAVE NO IMPACT. Min's B2B, 9(44), 4.
Havlena, W., Cardarelli, R., & De Montigny, M. (2007). Quantifying the Isolated and Synergistic Effects of Exposure Frequency for TV, Print, and Internet Advertising. Journal Of Advertising Research, 47(3), 215-221.
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