The Impact Of Innovation And Technology On The World 's Growing Population

The Impact Of Innovation And Technology On The World 's Growing Population

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Innovation is the process whereby organizations use their skills and resources to develop new goods and services or to develop new production and operation systems so that they can better respond to the needs of their customers (Jones et. al., 2006). Innovation and technology are vital to providing a wider, more sustainable mix of energy resources for the world’s growing population. Thousands of Shell scientists, researchers and engineers around the globe are working to develop tomorrow’s groundbreaking solutions, collaborating with experts and specialists beyond our industry (Innovation through R&D, Shell Global, 2016).
Innovation brings about change and along with such comes high-level risk due to the amount of uncertainty with research and development activities (Jones et. al., 2006).
Two types of change associated with innovation as defined by Jones et al (2006). al., 2006 are:
Quantum technological change – a fundamental shift in technology that revolutionizes products or the way they are produced – quantum innovations are new products or operating systems that incorporate quantum technological improvements.
Incremental technological change – represents a refinement of some base technology – incremental innovations refer to products or operating systems, which incorporated the refinements of some base technology. Shell encounters both kinds of change owing to the significant amount of research and development the organization is committed to investing in. By utilizing different approaches, innovation can be managed by organizations to increase the chances of success, finding the best fit for the organization. Some approaches are as follows (Jones et. al., 2006).
• Project Management – leading and controlling a project so that...


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...that Shell is a fierce rival in terms of negotiations and contracts when it comes on to gaining the advantage over stakeholders. The company tactfully endeavours to advance its position in the industry by entering selected joint ventures and engaging in strategic alliances. It was revealed that Shell also takes over other business entities to further its position in our industry. While the company’s corporate social responsibility policies appear to be quite ethical, the company has not always lived up to expectations because there have been numerous allegations about Shell in terms of its inappropriate handling of the environments - as with the oil pollution case of the Niger Delta region of Nigeria. The paper also visited the area of innovation as it relates to Shell’s mechanism concern the same. In addition, the authors looked at Intrapreneurship Culture at Shell.

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