Fonterra Case Study

1135 Words3 Pages

Question a

Since the dawn of the new millennium, the development of the economy has grown rapidly in the global, therefore, the development of diverse industries is widely promoted. However, after few years of time, the global economy collapsed, which caused by financial crisis in 2008. During this time of period, almost all different kinds of industries were influenced by this crisis, including dairy industry. According to the historical data of Global Dairy Trade (GDT) price, it decreased considerably from $1489 to $691 among the whole year and it had a continually decreasing tendency in 2009. Moreover, the recovery of the global economy has been dampened because of the high levels of debt and unemployment which were caused by financial …show more content…

Therefore, Fonterra faces different varieties of challenges not only from New Zealand but also from the global. To begin with, globalization is one of the greatest challenges of Fonterra and it does not only mean to sell dairy products to foreign countries and also means the company should have a comprehensive perspective of the global market, resources, opportunities and threats. Due to this reason, Fonterra joined in the Global Dairy Trade which is a platform for international dairy products trade and provide a fair and transparent price for the dairy companies. Moreover, Fonterra was a significant and essential seller on Global Dairy Trade since 2008, and it can help Fonterra make the correct decision effectively and efficiently and enhance the competitive strength in the dairy …show more content…

Through the Fonterra website, it has its own Research and Development Centre in New Zealand’s Palmerston North which has the world-leading cutting- edge technology. The centre aims to improve the quality of milk products which can help mothers, new-borns and infants absorb more nutrition; it can enhance and maintain the energy and nutrition for the aging populations and provide healthier options for families. Furthermore, nowadays, parents always concern about the health of their children. Base on this situation and paediatric nutrition, Fonterra has excellent and extensive experience for innovating new infant formula and provide safe products with high quality for customers. For the special formula in the infant milk powder, Dairy Complex Lipids are added which can improve the development of babies’ brain. To avoid allergy and help the infants digest the milk easily, hydrolysates are added in. Meanwhile, the supportable immune lactoferrin, Bifidobacterium lactis (HN019) and Lactobacillus rhamnosus (HN001) are added to reduce the risk of allergy and uncomfortableness (Fonterra,

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