During the late 1970’s cultural tourism was identified as driving force in the tourism industry. People who were interested in the tourism industry such as marketers and researchers began to notice that many travellers travelled specifically to develop a insight of the culture or heritage of a destination (Tighe, 1986). Greg Richards (1996) defines cultural tourism as ‘the movement of a persons to cultural attractions away from their normal place of residence, with the goal to collect new information and experiences’. In many parts of the world the culture of a destination has become an important development of tourism and a driving force in the tourism industry. Countless host communities relay on tourism as an economic driving force, numerous studies and literature consider the impact which cultural tourism creates as a positive influence in terms of a modernisation process. However a substantial amount of literature indicates that the blending of two different cultures can develop changes depending on the length. Predominantly in an Eastern surrounding where the modernisation process is westernised.
Previous studies on residence views and attitudes towards social-cultural impacts of tourism recognize diverse connections. Nonetheless not many studies focus upon the impact of cultural elements. The aim of this research is to expand a greater understanding of the residence of Marrakesh toward tourism and the social-cultural impacts tourism creates.
Due to the cultural interests of tourists Marrakesh has experienced a considerable increase in visitor numbers over the past ten years. The city hosts numerous cultural attractions and activities which is ideal for cultural ...
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...ttention to religious and cultural factors. This study portrays the local people’s social construction of the social-cultural impacts and explores their behaviour changes. As well as demonstrates how they are able to survive with the negative impacts of tourism.
The background of this study indicated that a constructivist paradigm was an appropriate method. This is due to the reason of local residence’ perceptions and attitudes towards tourism.
.1 Research paradigm
Cohen, et al (2000) defines a paradigm as a contextual framework which includes perception, understanding and belief within theories and practices for compression and the interpretation of social reality. In relation Guba (1990) claims that a paradigm as ‘a basic set of beliefs that guides action, weather of the everyday garden variety or action taken in connection with a disciplined inquiry’.
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