Advertising's Impact On Advertising: The Impact Of Advertising

The Impact of Advertising

Whether advertisements are shown on one of the millions of websites on the internet, placed in a local newspaper, shown on the television between a person’s favorite programs, written above a neighborhood in the sky by a plane, or on a billboard near a busy freeway, people are exposed to hundreds of them on a daily basis through various forms of mediums. In the essay “Advertising Appeals” written by Michael Solomon, Greg Marshall, and Elnora Stuart, several different tactics are listed that advertisements use to get viewers to think about and remember their product. While advertisements have formed a lasting impact on culture, it is entirely reasonable to label it as a negative influence on human life, considering

When a certain brand’s product is advertised, it makes information about the product more easily accessible to the customer, which then gives the person the option to compare different brands of a similar product and choose which brand best suits his or her needs. Because of this comparison, companies compete against other rival companies in an attempt to produce a higher quality product, hoping that the purchaser will choose its item over another; this competition creates consumers’ expectations of a product that meets a high standard and, therefore, leads companies to supply an improved

While an average billboard costs between 0.2 and 0.5 cents per person that views the advertisement, the price of an advertisement in New York City’s Time Square can range from 1.1 to 4 million dollars per year, reaching approximately 150 million impressions during that time, each viewing costing about 1.7 cents (Hayes). Additionally, in 2015, when corporations wanted to purchase a spot to air a commercial during the Super Bowl, a 60 second advertisement was priced up to 9 million dollars with about 7.9 cents per view, equaling it to being over 4.5 times more expensive than the price in Times Square; the price tag for these advertisements become even more absurd when the average cost to produce these commercials, about 1 million dollars, is added to the amount of money necessary to simply air the clip (Hayes; “Most Expensive Super Bowl Ads”). In 2015, a total of 71 national advertisements were aired during the Super Bowl, priced at 4.5 million dollars per 30 second commercial, leading to at least 319.5 million dollars spent on those national advertisements. Furthermore, this excludes any extra advertisements that were broadcasted regionally rather than nationally and, although these were far less expensive, would further increase the cumulative price of all the 2015 Super Bowl commercials (O’Reilly). In comparison, the