The Impact Of Advertising On The Advertising Industry Essay

The Impact Of Advertising On The Advertising Industry Essay

Length: 908 words (2.6 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Advertising is one of the largest industries in today’s world. The advertising industry is forced to adapt to the changing times. The role of gender in the advertising business has been heavily debated since the use of sexual appeal in advertising. Women have always been used to sell products, but in recent years the advertising tactics have become outrageous. Recent women’s ad is oversexualized and unrealistic compared to their older counterparts. Many years ago advertisements used to be about the product, but now it is only trying to objectify women to sell.
Visuals leave more of an impact on the mind than just reading or listening to words spoken by someone. This is the reason images and videos are more successful at advertising than text. Many modern advertisements are extremely sexualized and provocative. Many advertisers have taken the approach of “Sex sells”. Take a recent Victoria’s Secret ad. It features ten women wearing only their underwear and bras. The goal of this ad is to sell their product, but the text refers to the models in the ad instead of the product. Models are being used as objects is because the emphasis that modern society places on your body figure. Everything is about looking better and advertisers know that if they can lure viewers in with false promises, their products will sell. They say things such as “The Perfect Body” in big bold letters. It is common sense that if you buy this bra you will not magically have the body of a model, but people tend to believe it. The advertisement is appealing to your emotional side by making you think you will look better if you buy this product, and if you don’t you will be looked down upon.
Advertising was not always about sex. If you were to go back and look at...


... middle of paper ...


...ooking. A recent study done by the Dove self-esteem project reveals that 47 percent of girl’s ages 11 through 14 refuse to take part in activities that will show off arts of their bodies in any way (Ospina). This is attributed to the fact that they compare their bodies to the women that are in these ads with impossibly think bodies. If you look at the second image, you will instantly see that there is nothing about their bodies that is impossible to achieve. They are all fully clothed and are not rail thin like that women in the first image. Due to these outrageous ads being released, depression, eating disorders, and negative body image have all increased in prevalence among teenage girls. Advertisements that were released in the past did not cause young girls to see themselves as unattractive or overweight because the ads were not as sexualized like they are now.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

The Impact Of Advertising On The Advertising Industry Essay

- The Machine In this section I will be discussing the advertising model, but more specifically I will be explaining exactly what advertising really is and how it works. Also I will be exploring the different methods used in the advertising industry and investigate how it influences consumers when buying certain items. At its core advertising is mainly the exchange of information in order to secure a sale of a certain service or product.In addition advertising is not a relatively new concept, it has been around as early as 3000 BC in the simplest forms such as Egyptian fisherman displaying their biggest fish as to entice locals into buying their products....   [tags: Advertising, Advertising agency]

Better Essays
1105 words (3.2 pages)

Essay about The Impact Of New Media On The Advertising Industry

- The evolution and rise of new media has changed that way we live, and ultimately has impacted the advertising industry. New media is changing constantly, and has given consumers the platform to become gatekeepers of the media. The Internet has become a place of instant feedback, active participation, and this is due to the popularity of social networking sites, like Twitter, Facebook and Instagram. The use of new media has given consumers the opportunity to be interactive and create their own content, and consumers can now choose what they want to distribute....   [tags: Advertising, Mass media, Online advertising]

Better Essays
1383 words (4 pages)

The Fashion Industry 's Impact On Society Essay

- According to Britannica Online Encyclopedia, “The fashion industry is a multibillion-dollar global enterprise devoted to the business of making and selling clothes”(Steele). However, the fashion industry’s impact goes beyond that of just the making and selling of clothes. The fashion industry’s impact becomes more influential when it is combined with mass media, more specifically advertising. Advertising can implement ideals into the minds of society that are sometimes unachievable for most. The media plays a significant role in shaping beliefs and ideals....   [tags: Advertising, Mass media, Brand, Propaganda]

Better Essays
1627 words (4.6 pages)

History of Technology Use in Advertising Essay

- Introduction: Chapter 1 1.1 Why is it important to ask this question. It is sometimes easy for consumers and advertisers to forget, but advertising involves a whole ecosystem of creativity, copywriter and art director, planners and Creative Directors, affiliates of the brand, via a plethora of other professionals – and professions – in order for an idea to come to life and hit our TV screens, radio waves, and any other medium available. With a perpetual flux of new technologies, media and ways to market brands, it becomes increasingly important for Creatives to understand their impact on the ways they can affect, and enhance, the creative process in advertising....   [tags: Advertising]

Better Essays
3410 words (9.7 pages)

The Ban On Tobacco Advertising Essay

- In February of 2001 the Government of India decided to put forward a bill, that if passed had the potential to have a major impact on the advertising abilities of Tobacco companies. The bill included a ban from advertising products, as well as sponsorships of sporting and cultural events. The reasoning behind the bill was to help the government stop tobacco companies from targeting a new generation of Indian youth, and to provide a launching point for a government led anti-Tobacco program. This report analyzes the ICMR case study on the “Ban on Tobacco Ads by the Government of India”, found at, http://www.icmrindia.org/free%20resources/casestudies/ban-tobacco-ads11.htm....   [tags: Tobacco advertising, Tobacco, Tobacco industry]

Better Essays
1239 words (3.5 pages)

The Ban On Tobacco Advertising Essay

- In 2001, the Government of India announced that it would ban the advertisement of tobacco and tobacco products including cigarettes. The ban also included a ban on the tobacco industry 's sponsorship of athletic events. As can be imagined, this began a firestorm revolving around the ethics of the decision and whether the new ban could conceivably even be implemented. The main questions presented are (1) to what extent does the government have an ethical obligation to protect its citizens from their own bad choices; and (2) how does a government balance its ethical obligations against its commercial obligations....   [tags: Cigarette, Tobacco, Advertising, Government]

Better Essays
1014 words (2.9 pages)

Advertising And Its Impact On Advertising Essay

- Companies rely on advertising to sell their product and the lengths they will go in order to make a profit include via targeting demographics, spending millions on advertising campaigns, researching how to most appeal to buyers with the shape and design of their products, sponsoring public events such as the Olympics that imply health or pride by association, and establishing or stealing a namesake to gain revenue through brand recognition. A corporation only looking out for their bottom line will not always benefit the customer as shown by overcharging for products, causing unnecessary sickness and hospital bills, giving misleading information, and using data from flawed or biased studies i...   [tags: Advertising, Nutrition, Brand, Public]

Better Essays
1198 words (3.4 pages)

Effects of Banning Smoking Advertising Essay example

- Effects of Banning Smoking Advertising Cigarettes are some of the most abused drugs in the world and the effects associated with smoking have greatly influenced the intervention of health professionals concerning the legality of smoking advertisements. Ethical and legal issues have come up over the essence of restricting or completely banning cigarette advertising to reduce the number of affected individuals. Cigarettes have since time immemorial been established to cause a wide range of infections and diseases....   [tags: Advertising]

Better Essays
1663 words (4.8 pages)

Advertising And Popular Culture : Advertising Essay

- In our modern society, it can be seen clearly that advertising is one of the popular tools and uses in day to day marketing strategies as well as being one of the tools of increasing consumption and economy. In this article, “Image – Based Culture: Advertising and Popular Culture,” Sul Jhally uncovers that using the commodity images system and using the visual images system have alluded by marketing strategy, which have negative effects on our life. He examines sources describing the marketing companies pay customers attention and are interested in the customer’s emotion more than selling their products....   [tags: Marketing, Advertising, Mass media]

Better Essays
1230 words (3.5 pages)

The Impact Advertising Has on Children Essay

- The Impact Advertising Has on Children Advertising today focuses on specific targeted demographic groups. There is a direct focus on marketing products to young consumers. This age group sees the commercials, but does not really understand the directed message. This can have an adverse effect on the way children interpret and understand the message being presented to them. 'The average American child sees more than 40,000 commercials a year, and advertisers spend more than $12 billion annually marketing to them?double the amount of 10 years ago.' (APA-1) Children watching television are exposed to every channel running commercials that are sending out a mature message to an immature audie...   [tags: Advertisements Media Essays Youth Impact Essays]

Better Essays
1383 words (4 pages)