Essay about The Impact Of Advertising On Business And The Society

Essay about The Impact Of Advertising On Business And The Society

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The ability to make sales for companies has been a fundamental need and role companies have taken seriously. As such, the role of advertising in businesses has become a major force with which companies take serious. The role of advertising to business according to American Advertising Federation is great as it takes nearly half of the expenses incurred by businesses in each financial year (American Advertising Federation, 1980). Thus, much question arises when the most invested business sector happens to bring questions and even lead to firing of leaders of companies on the choice and relevancy of the advertisements they make for their companies. Moreover, some advertisements have drawn much criticisms from the audiences over certain issues. this paper will look into the relevancy and the issues advertisements have caused in business and the society as a whole. As much criticisms are brought out because of the extent to which businesses take their advertisements so as to capture the audiences, the regulations for these businesses have to be on toes, looking at each advertisement moreover on its influence in society.
Ethics and morals have been a matter that has brought discussions among different societies, and much come into focus in advertisement, where corporations have had tags of war with many courts and Advertising Standards Authorities worldwide. Corporations have been producing products that the consumers consume and according to Cheetham, he says that companies are required by law to open fully to the consumers and the society over the influences that their products have once consumed. A subject matter that comes into play is the side effects that companies’ products have on the consumers. Since the scope of what should a...


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... with accusation of malpractices flowing causing societal rift over support of products.
In conclusion, the advertising industry is indeed important to factor that has played an important role in the establishment and promotion of businesses. In the advent of the internet, many regulatory bodies have found it a challenge to regulate many advertisers with the hands of the media being at the choice of the individual. Nevertheless, much effort is taken to ensure advertisements are regulated, keeping the cultures and ethics the human upheld since time till to-date. Advertising has positive impacts, but a sleep of the regulators, that include the government bodies, to the leaders in societies to parents with children, can have dire effects to the making of a society. Companies are just businesses, all with aim of just increasing profits mostly as Hill says (Hill, 2004).

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