Mr. Marcel Kristel
March 23, 2015
The Impact of Advertising And Children
To persuade, to inform, to entice, to appeal, to delegate, and to sell are all forms of advertising. Companies have mastered the art of advertising. Either it’s directed towards children, adults, elderly, handicapped, or foreigners, advertising campaigns have an impact on everybody, both directly and indirectly. For several years, and especially more so today, companies have designed strategic and sophisticated approaches in their advertising campaigns to lure in potential consumers, especially young children, through various use of appeals, styles, and “weasel words”.
In Jib Fowles excerpt, “Advertising’s Fifteen Basic Appeals,” Fowles notes that advertisers have recognized how to specifically target different social groups and classes in society while positively attacking our most motivated and vulnerable desires. With this knowledge advertisers seek to penetrate our unfulfilled urges that we have generating in our minds and use various emotional and subconscious appeals to effectively cling on to our lusts and ambitions. Advertisements can appeal to the need of sex, affiliation, nurture, guidance, aggress, achievement, dominance, prominence, attention, autonomy, escape, safety, aesthetic sensations, curiosity, and physiological such as food, drink, sleep, etc. (Fowles) These appeals can start in children at a very young age as they are most likely to be more vulnerable to what they think they want and need. Children watch television in which commercials are designed to target them and teach them on how to buy things they don’t have and emotionally feel like they need, toys for example, to either be a part of the trend ...
... middle of paper ...
...he weasel word is the key catch phrase, that an average consumer usually forgets or completely overlooks the weasel word. Another example, which one may argue as false and vague advertising, is for cigarettes. Winston uses its slogan: “Winston tastes good like a cigarette should.” Exactly how cigarettes should taste is questionable, but children may associate this with something they should try because cigarettes may “taste good.”
In conclusion, advertisers have stood through the test of time and made it abundantly clear that they will continually strive to convince consumers that with trial and error, laws and regulations, advertising techniques, appeals, styles, and use of certain “weasel words, are here to stay. The cognitive development in children through these exposed advertising campaigns remain vulnerable and powerless in persuasion.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- At the current time advertising can be represented in many ways - as a business, a fundamental ingredient of entrepreneurship or as an alternative way of communicating (William F. 2004). Originating from ancient times, its main purpose is to sell a product. William F. (2004, 6) claims that “every consumer is exposed to hundreds or even thousands of advertisements every day”. We view advertisements everywhere: on TV, banners, Web-sites, in magazines, newspapers, on sport events or even printed on tea cups, and all this is done with an aim to attract our attention.... [tags: Children, Adolescents, and Advertising]
2414 words (6.9 pages)
- The Impact Advertising Has on Children Advertising today focuses on specific targeted demographic groups. There is a direct focus on marketing products to young consumers. This age group sees the commercials, but does not really understand the directed message. This can have an adverse effect on the way children interpret and understand the message being presented to them. 'The average American child sees more than 40,000 commercials a year, and advertisers spend more than $12 billion annually marketing to them?double the amount of 10 years ago.' (APA-1) Children watching television are exposed to every channel running commercials that are sending out a mature message to an immature audie... [tags: Advertisements Media Essays Youth Impact Essays]
1383 words (4 pages)
- 1 Introduction The flourishing development of market for children encourages the investment on children’s advertising. Nowadays, children are surrounded by various types of advetisings even in school. The overexposure to commericals triggers our concerns on children’s physical and mental health. Many people suggest a more restrictive control of advertising to protect young people from harmful advertising. This essay will discuss the impact of advertising on children under 12 years of age and the regulation of children’s advertising.... [tags: childhood, personal communication, behavior]
1589 words (4.5 pages)
- Advertising has had a powerful impact on today’s children. From songs, to logos, to characters, advertisers keep in mind their audiences. Competition is the force which causes advertisers to target children. Children are targeted through the catch phrases, animated characters, and toys in these competitive advertisements. The textbook used in class (Huffman, 2002) describes that “advertising has numerous” methods to hook the individual into “buying their products and services.” The advertising company surrounds a particular candidate such as a child and immediately sinks their teeth into the child’s mind to manipulate the child into desiring their products.... [tags: essays research papers fc]
1554 words (4.4 pages)
- In our modern society, it can be seen clearly that advertising is one of the popular tools and uses in day to day marketing strategies as well as being one of the tools of increasing consumption and economy. In this article, “Image – Based Culture: Advertising and Popular Culture,” Sul Jhally uncovers that using the commodity images system and using the visual images system have alluded by marketing strategy, which have negative effects on our life. He examines sources describing the marketing companies pay customers attention and are interested in the customer’s emotion more than selling their products.... [tags: Marketing, Advertising, Mass media]
1230 words (3.5 pages)
- The Impact of Advertising and T.V. programming Advertising has numerous of definitions. Many advertisers attempt to corral the public in order to entice them to buy their products. However, convincing consumers to purchase a particular brand is not an easy task. Therefore, there are several techniques to reach mass of people and appeal to them. Some of these techniques are facts and figures used to prove the superiority of a product, for example a car company references the amount of time it takes their car to get from 0 to 100 kilometer per hour.... [tags: Advertising]
1557 words (4.4 pages)
- In the competitive and capital-intense world of advertising, the encouragement to spend money without thinking is forced upon us. There is no escape, and young individuals deserve to thrive in a world free from becoming part of the next market research survey. Journalist, writer, and correspondent, Eric Schlosser claims that children have become victims of corporate advertising in “Kid Kustomers”. He also argues that as a society we have ranked digital entertainment above creative activities with the outcome of over thirty thousand TV commercials being viewed by children in a single year (524).... [tags: Advertising, Marketing, Infomercial, Television]
722 words (2.1 pages)
- We are living in an era of high advertising in the United States of America. We are being bombed by ads everywhere we go. Ads tell us how to run our lives. They tell us how to dress, eat, drink, how not to feel depressed, how to feel more socially acceptable, and of course, they tell us what are the “best” products to consume. Advertisements are delivered via radio, magazines, billboards, newspapers, television, internet, school, bookstores and many others sources. Advertisements are everywhere, and they all have one simple goal: to sell things or ideas to the people.... [tags: Advertising, Strategies]
1370 words (3.9 pages)
- Companies rely on advertising to sell their product and the lengths they will go in order to make a profit include via targeting demographics, spending millions on advertising campaigns, researching how to most appeal to buyers with the shape and design of their products, sponsoring public events such as the Olympics that imply health or pride by association, and establishing or stealing a namesake to gain revenue through brand recognition. A corporation only looking out for their bottom line will not always benefit the customer as shown by overcharging for products, causing unnecessary sickness and hospital bills, giving misleading information, and using data from flawed or biased studies i... [tags: Advertising, Nutrition, Brand, Public]
1198 words (3.4 pages)
- What are some the implications media is having on the youth of today. Are parents competing with sophisticated physiologically designed media to keep their children healthy and safe. How and why does advertisement influence the social, physical, cognitive, and moral development of young children. The major influence in the social construct of moral and cognitive development of an individual is the family. Due to the influences on the youth of today, parents need to be more aware, and combat the effects of advertising on children.... [tags: media, advertising]
911 words (2.6 pages)