While Coca-Cola’s mission statement covers its basic goals, it also has a vision for the company. The specific components affected by the vision are the people, portfolio, partners, planet, profit, and productivity. Combining all of the factors creates a general social and ethical goal to accomplish sustainable growth. More specifically,
People: Be a great place to work where people are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
Productivity: Be a highly effective, lean and fast-moving organization (Coca-Cola).
Coca-Cola holds its values to a high standard using them in the decision-making process, and overall actions on a global scale. Some of the key values Coca-Cola strive for are leadership, collaboration, integrity, accountability, passion, diversity, and quality. Collectively these values lead to a strong product made through teamwork and dedication that evokes change in the world. In general, t...
... middle of paper ...
PRWEB. "Coca-Cola Sued for California Labor Law Violations, BISNAR CHASE Employment Attorneys Cite Multiple California Labor Law Infractions." PRWeb. Vocus PRW Hlding, LLC, 10 Nov. 2011. Web. 06 Mar. 2014.
CSRWire. "CSR Profile of Coca-Cola Company." RSS. CSRWire, LLC, n.d. Web. 06 Mar. 2014
Huff, Ethan A. "Coca-Cola Facing Huge Class Action Lawsuit over Alleged False Claims for Vitaminwater." NaturalNews. N.p., 24 July 2013. Web. 03 Mar. 2014.
Skeaff, Bruce. "Coca-Cola Bottling Company Fined $70,000 After Worker Injured."Ontario. N.p., 14 Nov. 2013. Web. 03 Mar. 2014.
Watson, Elaine. "Coca-Cola Targeted in Third Lawsuit over 'chemical Preservative' and 'artificial Flavor' Phosphoric Acid." FoodNavigator-USA.com. N.p., 13 Nov. 2013. Web. 03 Mar. 2014. Coca-Cola. "The Coca-Cola Company." The Coca-Cola Company. The Coca-Cola Company, n.d. Web. 04 Mar. 2014.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Catchy jingles are what persuades consumers to buy more and more products that they hear about every day. This concept has been around for years and the Coca-Cola Company is no stranger to it. Back in July of 1971, Coca-Cola released the commercial, “I’d like to Buy the World a Coke” that sent their customers into chaos with over 100,000 letters being sent to the company asking for more. This leaves many people asking: how did this one commercial have such an impact on the audience. And what did Coca-Cola use that drew so many people in.... [tags: Coca-Cola, The Coca-Cola Company, Diet Coke]
1526 words (4.4 pages)
- The Coca-Cola Company is one of the biggest beverage companies in Atlanta, United States and was started in 1886 by John Pemberton. It is primarily involved in the manufacture and distribution of sparkling and still beverages such as packaged water and juice. It was later purchased by Asa Candler who saw the company open its operations in Cuba, Canada and Panama. The first Coca-Cola product was Fanta orange whose encouraging sales encouraged the company to buy the Minute Maid Corporation as the first juice product.... [tags: Coca-Cola, The Coca-Cola Company, PepsiCo]
1715 words (4.9 pages)
- Costs of Production Coca Cola faces many costs when producing their products. These cost are usually categorized into variable costs and fixed costs. Variable costs are costs that vary depending on production output. Some examples of variable costs that Coca Cola incurs include labor, raw materials, packaging, and transportation and deliver cost. Raw materials are a major variable cost for Coca Cola. When production increases more materials are need to product more product therefore the cost for raw materials increases.... [tags: Soft drink, Coca-Cola, The Coca-Cola Company]
902 words (2.6 pages)
- ... The complex Enterprise Resource Planning (ERP) system required intense training and over-the –shoulder support. It was designed to replace legacy systems currently installed, shorting the cycle time in processes and improving productivity. Supplier Relationship Management The supplier relationship management process was based on the idea of efficient resources coordination and team work. To stay competitive Coca- Cola maintain a strong collaborative relationship with their supplier’s in Europe.... [tags: Coca-Cola, Caffeine, Soft drink]
704 words (2 pages)
- ... A few of the strengths to concentrate on is maintaining a predominant market share and prevalent supply of drinks. Another strength is a strong marketing and advertising plan, customer loyalty, and negotiating power amongst others. Coca-Cola’s strategic options have boundaries that revolves throughout its present status in the market. Altering the business’s strategic plan, there is a better opportunity to make sure it meets its objectives (Hill & Jones, 2014). The business has to concentrate on strategic alternative, examine, assess, and therefore select the most appropriate.... [tags: Coca-Cola, The Coca-Cola Company, Thums Up]
838 words (2.4 pages)
- ... Another challenge that the company is faced with is the emerging market performance that is being competed with Pepsi CO. Pepsi Co. has also saw the need of producing low calorie drinks for the consumers. Health and wellness trends within the soft drink category, they have market many soft drinks and juices that are doing well, but they must stay ahead of developments and innovations. Soon, there will be a need for better beverages that will not only gives energy, but provide the consumer with what they need to stay healthy.... [tags: Soft drink, Coca-Cola, Coffee, Drink]
1507 words (4.3 pages)
- Background of the article and its relevance to the course content Atlanta-based Coca-Cola Co. is the world's largest beverage company. They have almost 500 brands which are sold in more than 200 countries at a rate of nearly 1.6 billion servings a day. Through the world’s largest distribution system, Coca-Cola Enterprises Inc., The Coca-Cola Company allows consumers in more than 200 countries the opportunity to enjoy their sodas, juices, and sparkling beverages every day. Coca-Cola Enterprises Inc., also based in Atlanta, bottles and distributes the majority of the beverages that the Coca-Cola Company creates as products.... [tags: Business Analysis ]
1364 words (3.9 pages)
- ... Moreover, the investors have not traded on Coco-Cola stock because they feared that what happened in India could affect the price of their shares. However, Pepsi did independent tests on their drinks, which showed negative results and they published them for the public (Banerjee, 2009). In addition, Coca-Cola’s CEO in India, Gupta, commented about the CSE and the results, but Pepsi published independent tests on their drinks, which showed negative results. Environmental Analysis Coca-Cola faced many problems after the CSE’s report.... [tags: Soft drink, Coca-Cola, Caffeine]
975 words (2.8 pages)
- Coca-Cola: Steps Toward a Greener Future Abstract: Global climate change is a critical, environmental issue plaguing our planet. Greenhouse gas emissions from fossil fuels have skyrocketed since the beginnings of the Industrial Revolution thus contributing increases in average global temperature. Thus, numerous organizations and individuals have taken action to reduce their carbon footprints in order to lessen their impact on the environment. Coca–Cola, the ever-popular, soft-drink corporation is one of these organizations that is taking action to curtail its carbon dioxide emissions in order to create a greener reputation.... [tags: Global Warming Climate Change Carbon Emissions]
1396 words (4 pages)
- During the 1980s, Coca-Cola and Pepsi-Cola began an escalating campaign of mutually - targeted television advertisements which became known as the Cola Wars. This summary is based on the findings with respect to the following key aspects: Carbonated soft drinks industry's structure, evaluation of driving change factors in this industry and finally analysis of key strategic factors it is faced with. Value Chain Analysis Analysis of the carbonated soft drink (CSD) industry shows that there are 2 important players i.e.... [tags: Coca Cola Coke Pepsi Soft Drink]
1270 words (3.6 pages)