Ideo : Human Centered Service Design Essay

Ideo : Human Centered Service Design Essay

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Case Analysis

IDEO: Human Centered Service Design


Mounika Dasari

IDEO is an international design and innovation consulting firm founded in 1991 by David Kelley Design. The organization has undergone significant expansion in the past two decades. It employs over 700 people and generates approximately $150 millions in revenues. IDEO’s motto depends on creative people who can innovate design within the context of human needs (founded by Stanford University, Professor David Kelley). It has offices in Chicago, New York City, Palo Alto, and San Francisco), it has recently been ranked 10th on Fast Company’s list of the Top 25 Most Innovative Companies, has won 181 Industrial design excellence awards, has won 41 Red Dot awards, 28iF Hannover awards, 18 Medical design excellence awards and more IDEA awards than any other design firm. It is also ranked 16th on Fortune’s list of 100 most-favored employers by MBA students and has been awarded the Smithsonian Cooper-Hewitt National Design Museum’s National Design Award for Product Design. They followed effective brainstorming which is key sessions for product development. They encouraged the employees to think about wide range of ideas but clearly, focus on actual topics.
Flat organization:

IDEO Organisational culture:
IDEO is an international organization so it possesses a level of complexity necessary for working in the international arena.
IDEO is a company that exists in the creation of ideas. In fact, its mission is “to create positive impact through design by taking a human-centered approach to helping orga...

... middle of paper ... 10)
As we already discussed Cineplanet wants to change its organizational culture from highly operational to customer centric. As they want to expand in this direction it would incur them huge cost like hiring, training, I.T, services, etc. But in return, they will be able to capture a large market share of 30 million clients. So, I suggest them to implement the prototype in the new theaters that will be opened, if in case it didn’t work they have the backup plan of changing it to the traditional way. And if suppose it is being well implemented then they can alter the changes in the existing theaters.
Amabile, T., Fisher, C. M., & Pillemer, J. (2014). IDEO’S Culture of Helping. Harvard Business Review, January-February 2014. Retrieved from
Anonymous (2014). Interview with IDEO associate.

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