Identifying and Analysing the supply chain structure of Superdrug Essay examples

Identifying and Analysing the supply chain structure of Superdrug Essay examples

Length: 2124 words (6.1 double-spaced pages)

Rating: Term Papers

Open Document

Essay Preview

(I) Background Information

Incorporation and Brief history of Superdrug

In this section, the history of Superdrug will be highlighted briefly in three separate periods.

(a) 1961 - 1987

Beginning in 1961, Superdrug was established as a toiletry retailing business by Ronald and Peter Goldstein who both had experiences of several years in the grocery retailing industry. In 1964, Superdrug was embodied as Leading Supermarkets Limited and later in 1966 officially started to use its present name until now. In 1966, the first store was opened in Putney, London. Prior to 1968 when the first distribution warehouse of Superdrug in Wimbledon came into its possession, delivery by suppliers was made directly to stores, i.e. direct store delivery (DSD), which is an alternative distribution model to centralized distribution, had been practiced by suppliers.
The acquisition of Elgee Drugstores which was operating a chain of five stores by Superdrug in 1972 created a rapid growth expansion of the chain up to 40 stores around early 1970s. In 1973, a computerized system for stock control came into use. Over the next decade, the chain expansion reached as many as 143 outlets with the opening of the first store in Wrexham, Wales in 1980 as well as the opening of the current head office complex in Croydon took place. Also with the record sales following on, the continuing success of the Goldstein brothers’ business methods gave rise to the extension of head office and expansion of stores and the increasing profits arising out of own-label brands. Moreover, semi-automated distribution centre was completed ...

... middle of paper ...

...-Verlag Limited, 2007.

JURAN.J.M. Juran on Planning for Quality. New York: Free Press, 1988.

Lean Enterprise Institute. What is Lean? Available at: . [Accessed: December 27, 2011]

SUPERDRUG (2011) Superdrug Today. Available at: [Accessed: 27 December 2011]
SUPERDRUG (2011) Superdrug History. Avaiable at: [Accessed: 22 December 2011]

TAYLOR, D. Supply Chains: A Manager’s Guide. Boston: Addison-Wesley, 2004.

TONI, A.D.,TONCHIA, S. (1996) “Lean orgnanisation, management by process and performance measurement”, International Journal of Operations and Production Management, 16(2), pp. 221-236. [Online}. Available at: (Accessed: 08 December 2011)

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Benefits for Identifying and Analysing Training Needs for and Organization

- 1 OUTLINE THE BENEFITS OF IDENTIFYING AND ANALYSING TRAINING NEEDS FOR AN ORGANISATION. When an organisation identifies and analyses a training need by carrying out a training needs analysis the organisation can satisfy itself that there is a real need for training. Training is offered within an organisation for a variety of reasons e.g.; it can be induction training for new staff, new technology has been introduced or they are up-skilling the current staff because of new regulations or legislation....   [tags: business strategies]

Term Papers
2065 words (5.9 pages)

The Supply Chain Risk Management Essay

- include flexibility in the structure. This represents a major change from conventional thinking and will necessitate a revaluation of management accounting procedures that are in use to gauge the performance of the supply chain, which has an impact on the decisions that are taken regarding supply chains. Migration from focussing on the achieving the lowest global cost to serving the centres of gravity within a supply chain structure that stimulate flexibility is needed (Christopher and Holweg, 2011) “Effective supply chain risk management seeks to control unexpected outcomes by systematically implementing appropriate approaches to managing and/or mitigating risk”....   [tags: Supply chain management, Management, Risk]

Term Papers
2368 words (6.8 pages)

Mcdonald 's Value Chain Model Essay

- Value chains are essential elements of successful businesses, and how to gain a competitive advantage by analyzing them is the most important aspect. In Porter’s value-chain model, he points out that there are two types of business activities: primary activities, which include inbound logistics, operations, outbound logistics, marketing, sales and service; and support activities, which include procurement, technology development, human resources management, and firm infrastructure. In order to gain an edge, companies should focus on these activities to improve or create products that will satisfy their customers....   [tags: Value chain, Supply chain, Automotive industry]

Term Papers
2030 words (5.8 pages)

Identifying Measureable Effects That Hinder Such Industries Essay

- Literature Review Identifying measureable effects that hinder such industries would encompass the negative rolls encouraged by casual elements on the environment and configuration to the greater assessment on the integrality collaborated from the misappropriation of green logistics. The focus controlled by the cost ineffectiveness, either through the life-cycle on an item or the over massiveness of an item, contributes to the over powering footprint that effects greenness of supply chain management....   [tags: Supply chain management, Logistics, Supply chain]

Term Papers
1772 words (5.1 pages)

Supply, Driven Commodity Chain Essay example

- Gereffii, G. (1994) introduced the concept of “supply” or “producer” driven and “buyer” driven commodity chain in identifying the different structure or organization of the GVCs. In producer driven chain, because of the technical knowhow and technology there will be a large lead firm being the influential one. The return is mainly boosted by scale economies. Its product specifications are very sensitive and interest in the protection of the knowledge, trust and relationships are very key in this kind of GVCs....   [tags: Value chain, Supply chain, Data type, Chain]

Term Papers
701 words (2 pages)

The Concept Of The Supply Chain Management Essay

- In this essay, I will discuss the notion of Supply Chain Management through analysing the different types of supply chains. Next I will look at the concept of sustainability and how it applies to SCM. This will lead into the discussion that SCM also involves the process of New Product and Service Design as well as Strategic Capacity and Project Management. A supply chain entails various entities that are involved in the beginning to end business process of delivering a product (good or service) to its end consumer (Cooper, Lambert & Pagh 1997)....   [tags: Supply chain management, Supply chain, Logistics]

Term Papers
1236 words (3.5 pages)

Aspects Of Supply Chain Management Essay

- Aspects of Supply Chain Management The times are changing the world that we live in now has become so advanced. No one wants to wait for anything these days. Companies are going out of business just because they can not compete with their competitions ability to supply products so quickly to the consumer. The consumer of products has grown accustom to being able to get everything quickly and basically over night if not sooner. This has placed and amazing amount of pressure on the providers of products to be able to meet the consumers needs to have everything in a day or less....   [tags: Supply chain management, Management, Supply chain]

Term Papers
2028 words (5.8 pages)

The Basic Objective Of Supply Chain Essay

- A supply chain is a network of facilities that procure raw materials, transform them into intermediate goods and then final products, and deliver the products to customers through a distribution system [1]. The basic objective of supply chain is to “optimize performance of the chain to add as much value as possible for the least cost possible. In other words, it aims to link all the supply chain agents to jointly cooperate within the firm as a way to maximize productivity in the supply chain and deliver the most benefits to all related parties [2]....   [tags: Supply chain management, Management]

Term Papers
955 words (2.7 pages)

What Is Supply Chain Management? Essay

- What is Supply Chain Management. This essay is about defining “what is supply chain management.” We will look into the different areas of a supply chain and the way they are managed. We will also study the way supply chains work on an international level. A supply chain is defined as the process that encompasses production from the raw materials all the way to the end customer. Supply chain management focuses on the overall flow and integrates the supply and demand management across the companies whom are involved in the specific supply chain, in order to deliver customer value at the lowest cost (Blanchard, 2010)....   [tags: Management, Supply chain management]

Term Papers
956 words (2.7 pages)

Global Supply Chain Management Essay

- Lean manufacturing and just-in-time processing are great business strategies that can severely stress a supply chain. The supply chain and supply chain management is a critical operations management element for any major company to succeed and remain competitive in the global market. The supply chain is one of many pieces critical to maximizing value to the end customer and requires close management to minimize external impacts. If a company is relying on another company to supply the raw materials needed for their production line, then impacts to this other company could impact their supply chain....   [tags: Supply Chain Management]

Term Papers
997 words (2.8 pages)